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Описание

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Построение бизнес-моделей: Настольная книга стратега и новатора

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4.9
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Описание

Книга предлагает оригинальную концепцию анализа, построения и совершенствования бизнес-моделей, которой пользуются крупнейшие компании мира, включая Google, IBM, Ericsson. Авторы предлагают простой и понятный способ визуального представления основных базовых элементов, раскрывающих логику выбранного компанией способа извлечения прибыли. Большой лист бумаги и блок стикеров - вот и все, что понадобится для освоения авторского метода создания бизнес-моделей. Этот намеренно упрощенный подход позволяет получить общую стратегическую картину бизнеса, сведя к минимуму обсуждение конкретных тактических шагов. Использование стикеров с короткими формулировками - эффективный и быстрый способ выстроить базовые элементы бизнес-плана в целостную систему. Эта методика помогает представить работу организации как единое целое, а не совокупность обособленных функциональных подразделений и производственных операций.
Читать далее
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Коротко о товаре

Артикул Маркета
4229464549
Издательство
ISBN
978-5-9614-7075-8
Серия
Альпина
Автор
Остервальдер А.,Пинье И.
Все характеристики
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Цена с картой Яндекс Пэй:1 260 ₽

Скидка вам: 42%
ВАМ–42 %
Вместо: 1 299 ₽2 175 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:5 912 ₽

Скидка: 1%
–1 %
Вместо: 5 972 ₽
  • 13 июня, курьер Маркета • 0 ₽
  • 13 июня, в пункт выдачи • 0 ₽
BookMaster
Рейтинг 4.8 из 5
900отзывов

Цена с картой Яндекс Пэй:2 442 ₽

Скидка: 70%
–70 %
Вместо: 2 467 ₽
  • 12 июня, курьер Маркета • 99 ₽
  • 12 июня, в пункт выдачи • 0 ₽
Юмаркет
Рейтинг 4.9 из 5
18Котзывов
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Остервальдер А.,Пинье И. "Построение бизнес-моделей. Настольная книга стратега и новатора"
Построение бизнес-моделей: Настольная книга стратега и новатора
4.9
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4.9
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У продавца:17 оценок·6 отзывов
У всех продавцов:31 оценка·9 отзывов
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user avatar
Неделю назад • Виктор В. • Куплен на Маркете
Достоинства: Отличная книга! Очень хорошо и постепенно читателю подаются компоненты бизнес модели – ценность, каналы продаж, коммуникации и т.д. Большое количество иллюстраций очень помогает разложить собственную бизнес-идею на компоненты и превратить ее в road-map.
Недостатки: мною не обнаружено...
Комментарий: Книга очень достойная, легко и с удовольствием читается. По сути, это системный подход к построению бизнес-модели любого бизнеса – от малого до большого. Правда, читать её в электронном виде неудобно. Пришлось купить её ещё и в бумажной форме. Но книга того стоит
user avatar
Месяц назад • Имя скрыто • Куплен на Маркете
Достоинства: пришла в хорошем состоянии, в обёртке, но с маленькой вмятиной на задней стороне, некритично
Недостатки: на первый взгляд очень пестрые картинки и много разных шрифтов, надеюсь, что восприятию материала не помешает
Комментарий: ещё не читала, всё впереди
user avatar
Месяц назад • Артём • Куплен на Маркете
Достоинства: Красиво оформленная книга. Интересный форма подачи и выразительные иллюстрации
Недостатки: Нет
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    Разработка ценностных предложений: Как создавать товары и услуги, которые захотят купить потребители. Ваш первый шаг.

    Цена 1 283 ₽ вместо 2 175
  • Тестирование бизнес-идей
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    Тестирование бизнес-идей

    Цена 1 286 ₽ вместо 2 175
  • Альфа код. Невербальный язык телодвижений высшего статуса [Цифровая книга]
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    Альфа код. Невербальный язык телодвижений высшего статуса [Цифровая книга]

    Цена 395 ₽ вместо 399
  • Комбинированные летние задания за курс 1 класса. 50 занятий по русскому языку и математике. ФГОС
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    Комбинированные летние задания за курс 1 класса. 50 занятий по русскому языку и математике. ФГОС

    Цена 300 ₽ вместо 303
  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 748 ₽ вместо 756
  • "Шаблоны для бизнеса. 50 отрывных шаблонов большого формата для построения бизнес-моделей, 50 отрывных шаблонов большого формата для разработки ценностных предложений"
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    "Шаблоны для бизнеса. 50 отрывных шаблонов большого формата для построения бизнес-моделей, 50 отрывных шаблонов большого формата для разработки ценностных предложений"

    Цена 484 ₽ вместо 699
  • Бизнес-модели. 55 лучших шаблонов
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    Бизнес-модели. 55 лучших шаблонов

    Цена 825 ₽ вместо 1 488
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 633 ₽ вместо 1 120
  • Реклама
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  • Длинные нарды (Чеботарев)
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    Длинные нарды (Чеботарев)

    Цена 1 190 ₽ вместо 1 513
  • Непобедимая компания: Как непрерывно обновлять бизнес-модель вашей организации, вдохновляясь опытом лучших
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    Бизнес-план на 100%: Стратегия и тактика эффективного бизнеса

    Цена 892 ₽ вместо 1 488
  • Иляшенко, Щеглова. Комбинированные летние задания за курс 3 класса. ФГОС (МТО-инфо)
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    Иляшенко, Щеглова. Комбинированные летние задания за курс 3 класса. ФГОС (МТО-инфо)

    Цена 254 ₽ вместо 295
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    Тестирование бизнес-идей

    Цена 5 912 ₽ вместо 5 972
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 503 ₽ вместо 508
  • MBA в картинках. Два года бизнес-школы в одной книге
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    MBA в картинках. Два года бизнес-школы в одной книге

    Цена 801 ₽ вместо 1 453
  • Руки света. Барбара Бреннан
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    Руки света. Барбара Бреннан

    Цена 2 030 ₽ вместо 4 985
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 079 ₽ вместо 1 853
  • 7 шагов к стабильной самооценке [Цифровая книга]
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    7 шагов к стабильной самооценке [Цифровая книга]

    Цена 375 ₽ вместо 379
  • Реклама
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  • Бизнес-анализ: 25(не)классических методов. Все не так, как кажется
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    Бизнес-анализ: 25(не)классических методов. Все не так, как кажется

    Цена 1 128 ₽ вместо 2 198
  • Роулинг Дж.К. "Книга Гарри Поттер и философский камень. Роулинг Дж.К."
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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень. Роулинг Дж.К."

    Цена 717 ₽ вместо 724
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