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Описание

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Построение бизнес-моделей: Настольная книга стратега и новатора

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5.0
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Описание

Книга предлагает оригинальную концепцию анализа, построения и совершенствования бизнес-моделей, которой пользуются крупнейшие компании мира, включая Google, IBM, Ericsson. Авторы предлагают простой и понятный способ визуального представления основных базовых элементов, раскрывающих логику выбранного компанией способа извлечения прибыли. Большой лист бумаги и блок стикеров - вот и все, что понадобится для освоения авторского метода создания бизнес-моделей. Этот намеренно упрощенный подход позволяет получить общую стратегическую картину бизнеса, сведя к минимуму обсуждение конкретных тактических шагов. Использование стикеров с короткими формулировками - эффективный и быстрый способ выстроить базовые элементы бизнес-плана в целостную систему. Эта методика помогает представить работу организации как единое целое, а не совокупность обособленных функциональных подразделений и производственных операций.
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Коротко о товаре

Артикул Маркета
4229464549
Издательство
ISBN
978-5-9614-7075-8
Серия
Альпина
Автор
Остервальдер А.,Пинье И.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:1 706 ₽

Скидка: 22%
–22 %
Вместо: 1 740 ₽2 175 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:2 019 ₽

Скидка: 2%
–2 %
Вместо: 2 061 ₽
  • 17 мая, курьер Маркета • 99 ₽
  • 17 мая, в пункт выдачи • 0 ₽
COMBOOK
Рейтинг 4.9 из 5
3Котзывов
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Остервальдер А.,Пинье И. "Построение бизнес-моделей. Настольная книга стратега и новатора"
Построение бизнес-моделей: Настольная книга стратега и новатора
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У продавца:13 оценок·3 отзыва
У всех продавцов:27 оценок·6 отзывов
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user avatar
2 недели назад • Имя скрыто • Куплен на Маркете
Достоинства: пришла в хорошем состоянии, в обёртке, но с маленькой вмятиной на задней стороне, некритично
Недостатки: на первый взгляд очень пестрые картинки и много разных шрифтов, надеюсь, что восприятию материала не помешает
Комментарий: ещё не читала, всё впереди
user avatar
2 недели назад • Артём • Куплен на Маркете
Достоинства: Красиво оформленная книга. Интересный форма подачи и выразительные иллюстрации
Недостатки: Нет
user avatar
Год назад • Олег Буланцев • Куплен на Маркете
Недостатки: Верстка вычурная, неудобный горизонтальный формат
Комментарий: Руководитель сказал, что фундаментальная книга, почитать стоит
Посмотреть все отзывы на Маркете
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 362 ₽ вместо 1 853
  • Тарасов В. Технология жизни. Книга для героев (тв.)
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    Тарасов В. Технология жизни. Книга для героев (тв.)

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    22 июня. Анатомия катастрофы

    Цена 276 ₽ вместо 279
  • Разработка ценностных предложений: Как создавать товары и услуги, которые захотят купить потребители. Ваш первый шаг.
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    Разработка ценностных предложений: Как создавать товары и услуги, которые захотят купить потребители. Ваш первый шаг.

    Цена 1 385 ₽ вместо 2 175
  • ВоеннаяПрозаXXIв Туленков Д. Ю. У вас нет других нас Шторм Z
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    ВоеннаяПрозаXXIв Туленков Д. Ю. У вас нет других нас Шторм Z

    Цена 813 ₽ вместо 955
  • 48 законов власти. Грин Р. рипол Классик
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    48 законов власти. Грин Р. рипол Классик

    Цена 903 ₽ вместо 921
  • Ворожищев Н. Н. Артбук «Кибердеревня»
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    Ворожищев Н. Н. Артбук «Кибердеревня»

    Цена 2 544 ₽ вместо 3 094
  • Реклама
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  • Тестирование бизнес-идей
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    Тестирование бизнес-идей

    Цена 1 706 ₽ вместо 2 175
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 970 ₽ вместо 1 320
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 558 ₽ вместо 920
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 691 ₽ вместо 1 120
  • Бизнес-модели. 55 лучших шаблонов
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    Бизнес-модели. 55 лучших шаблонов

    Цена 1 006 ₽ вместо 1 488
  • WOW кубик (Кубознайка, Помогайка, Знайкубик), нескучное пособие по русскому языку и математике для начальных классов
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    WOW кубик (Кубознайка, Помогайка, Знайкубик), нескучное пособие по русскому языку и математике для начальных классов

    Цена 374 ₽ вместо 780
  • Финансовый менеджмент и управленческий учет для руководителей и бизнесменов
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    Финансовый менеджмент и управленческий учет для руководителей и бизнесменов

    Цена 1 706 ₽ вместо 2 175
  • MBA в картинках. Два года бизнес-школы в одной книге
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    MBA в картинках. Два года бизнес-школы в одной книге

    Цена 1 068 ₽ вместо 1 453
  • Бернарда Г. "Шаблоны для бизнеса. 50 отрывных шаблонов большого формата для построения бизнес-моделей, 50 отрывных шаблонов большого формата для разработки ценностных предложений"
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    Бернарда Г. "Шаблоны для бизнеса. 50 отрывных шаблонов большого формата для построения бизнес-моделей, 50 отрывных шаблонов большого формата для разработки ценностных предложений"

    Цена 547 ₽ вместо 1 174
  • Завертайлов В. Настольная книга project-менеджера. Что нужно знать, чтобы управлять IT, digital и другими проектами с учетом российских реалий
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    Цена 1 689 ₽ вместо 2 359
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    Непобедимая компания: Как непрерывно обновлять бизнес-модель вашей организации, вдохновляясь опытом лучших

    Цена 1 656 ₽ вместо 1 690
  • Алтунин А. И. "Интеллигентность"
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    Алтунин А. И. "Интеллигентность"

    Цена 990 ₽ вместо 2 000
  • Реклама
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    {"widgets":{"@marketfront/CreativeBanner":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_102_21/content/content/content":{"cpcLink":"/safeclick/data=SpQw45JhDGEtO5qMksCMdCT6PbT1wOtXqPHe_TGGhRORTi-MDxTiRayGsUGdV6c2DnJ5tcPGP2qw4t2WvOUHoamCW8Rj7qYGw3dehQ5CT1MIGeliJlafAvjxYGC67_Mex8XgoMEgR-cyxetASJ4rIQfKEAclirHDSQgAtnn_WkVkT1-s_VACONLM4TTjN2OACn7cL-4j8PcNLixFMU5vN604UWVaD3vGWGcOdaGSkguDB6k7gqeNwnQjbeKaCbzr0gwJf3mVFJrDtV0O70ZPeFmY9yrDmwoBepr57W6G8PMM763foDwiL8SAnmIrP0VD0RWWGljHQQ-YxWNo-SXlDLfDN14jRaAWaZrGHOo7pD6W3h_SfvNBxUzeUO7r7IzGhqMjV8y-Ar2aUBd8BdG1EH3ITfPyhkTu-Rg8R5_m1p-aRAA8-bVetxAYsnViDHPY7Jro-Mnf8M-f1TpjlQ3OJlfMD7MA_3_lgUXJD7gsaooFQ5Ozro7o8tmCM07dIhqR4Rq6IfkEs97xm8VoYv4v6_3VhnN5JBTyzsrIUZPS62ZnhI_bBRwSkiWCr_wKu-Ezmht10an9PLIGTx0Fe-U6ZO14S3Oxo38nVOr8pZBqfPYekmU3NgzwpNj8w0RXatuAfkouhTEJyP8NLRkeDaXLWVJUrKoN8D_CcJGyQkvMvmW10JS6-7XNue5cX4obQogtDSJBWw6wVT2QLJs6ZZWGsw7Umo8adzEaxiPNvydLvEsmZ0e7L6-IIUD1T-XaWlqyiBL4lnsHjamOgKLLGHQwQ-T7rClJdwYx0yv5yaq3RXR3LH83RxqtV_nXnHWSOoFGi6LAMSCncSquKstLhqH_ECxqn-MPuqKJlgxihVg3eqYQV6I7D-H24MKhu9OEN4AzekfN-Hn4jV3e-0vrGXg__DLds9oXnBPKqBQgWj2_0Kds6oodpWes-CTyolXZ5VoDvsLXPTbNdFTpPctQyd23RXd1HTc7fffjFfBPMgr0E6IHN4xdUVBLe2WOcE9g-w_TJ2jzxJCygSnGKqYN-Arfw3xPoKHNwsevo4GhOYWyTMfcqD7tgX-9aHS_pXg0eBQSj8Do4W3PIMEmDTFRjmAlUkvqA1AtJnqzZLfDZYkHP5apsLbsCMvAcKW4iApWP8hz6pUncqWsWQ81B3eM9Q98EbTxj0rNfbED7C18g7SCHUfxGFYWO5DXFT99QmHTeQBjMyUr_2jNxFzQB-gWFQZeR0j2lSVw6UrgtuutUJvoa4TImchqiaHrcNfz12HwW9eUWpeF0wGONcxQOx5yCS7Tkd2o7koHmjld-cLEzZ3niEkjO0b3D6CEjlgojGXgw-vQUaU88lVOHGxGWgYbMlKwYgKhxWOGX8YT6QdaWEor9j0DATymxuT_hhkgiOhFt4_4zunYJyjSGHRciI3FJERp5BN6S4IpGKEJ5QRzU__mlhFKNAmrCRjDNalC26B8kqXCwiqz8zmsuXam54CxD2DwKieC84S2QhhZcLwv4wHdu84f3NnQulguvbJp5Js_uw83-DSYGbI12z5Wos7DhUbImGqRXMNQ2JY1bRNfJ_SjXKDTSZN2Liu_CWiBqM5TP6IoXnJOizZEK6L1ih4PFbJ1b93i_c048LGIsomZVQssDH2M0LBw_tHk21PQ6XT3LgULROTyzpBJBH01NsBhkAwbkyWTseh5Ml3RLLsUUwyLZSyoiUCw0N8_k7Q4wYVOI8jA43OVHAUgTt4CvZeft3xr6BmYUPN7yuGHFORARKZCXXoAaIaSUy9jsp1vrIYNMq0i57zj7ipgEL1iwowS1IUE_pNITxpJsyhQK10q83eJtAeJbLIoASTm-ub_asnp3uBIf8XJu-SGV1HHWIz57ytOzTzH6pMdGfnIsSrYa_0iGVLa1XyqpqqQbMAvo-Vky_b3rTFI-45K7C4a7__PDJ1Db3nd7gb1d3xG3dMLYgxBtO1s3hbcdSNoxHlT4HjPoTg-EQt89yl34auhpMcwsXlLsNN_QBlDx9PDqUCIEUo8i5HjfytdnigDfyy_mw4TTO30PWG93l4iIaRKN_M2CDPfe7fSjU3Z10IUzodSONa9kOCkrgDxCHN4SgtKGtN1ZpELvbgeks-8PrU37cHZ__jewuLVan_g1q_DPAk1Jrr2URJQby4iZGIypCEx9GwGL7uH4T5ft6I6RJhZTLNqcEb9e8IKqzsCB4m0thSH5E4sglGnOlYXOkRJd9AWpEQ9WSHE69L589Ff5JnLjjDNah0VmdcJqmkgXByfIsqPmGvix3UkQYW3rNDni4_S_CkeFQjel1hiJN0v667QxFgppJjpP7xJCnpKTsuxg6aX-S1P-dYLnGeIplDwYB4m6GCVLK1Fzh8XoURBuOrPHPGrYHu5EwAwt2ADyLp3CU9H26B9Tw0-GEpj3OMbjLYe8voyWHuVeUs-V2jANyp3F3WCJVJszrCrEDLelB4sqGW0egM95SdccQ15ZVE1sWvtL01T0dYGg3FYlC1UKHEDTDzIerkrFJvvjdr2exlijtQSqB38QOQXp9YYtSmnqZzCTRFuqGOdMmPuWxqcuUFUmleh_a3CHg-m507TUVl8828L5SyF00xSE3659WkXHDLmelqz0seK/b64e=1/sign=5f29f7c8a36eff715b21c79aa068e33d/keyno=MARKET_1/*","url":"https://market.yandex.ru/promo/alfacashback?fromSins=1&erid=nyi26TK8Sq2EHejwu6GrafD6LyDKXQKw","isClickoutExternal":true,"src":"https://avatars.mds.yandex.net/get-market-adv/8781404/e16d661b-ee56-4645-8472-2580be5d16ff/470x762","srcSet":"https://avatars.mds.yandex.net/get-market-adv/8781404/e16d661b-ee56-4645-8472-2580be5d16ff/470x762 1x, https://avatars.mds.yandex.net/get-market-adv/8781404/e16d661b-ee56-4645-8472-2580be5d16ff/940x1524 2x","showUrl":"/safeclick/data=SpQw45JhDGE6zDtOdUQO_FLZONoPigmPmiLm_KDcOr8kKawPGeoPxmthakNXN3_9VYb4Wlx9jSvckEYu3taGCi3vn9hD4PTC9u508Lenpq_ByjGVrUndDZzUo9tINw3FU3pKIi74Aa3MBDk1Rv_gZhr4SORP0Zk_dcehjg7vwCwU4nfErGzu-J5pWQOd8fhreOCyYfzh02_3L8spGMj_LzviIXCndAOy-K5Xf_Pbdt_iTHAMS4KN0J2T4lHOfV_KLiOIUtmshh3EEusrlwUO4WG0PqNw5ZTpEOJC6F_rn15efAGzY7mzwhuYqJLwNs7yfiVN4aKnmIXLZxG2VG8DfnMzfv7xZbMPdUP1gWPNqET2e9t4gUyozmQUhXoLRb-lqxaVzvC3zfKc4Lxe-tzVUS5h_lzI6riGu0Ou88m3TURjJP78EMhh5ivHpTJ9_otBTQuQE-X6aagOsyUEwsU30-SmH9Sc9mN1zCmMjLXtGkwxjjDrde30RyTCynCQppNmpjdtofG8Y_nKX8jRU1hKi3WRtBVZyiYBngUfFkVEGuzJ9XAK8D1MFQrzxYwrVGfLMh8O9CDV_C4FUMJA48gYMfdiFe7d4BGQjPPXXj_6aOPsA0JJKJ8FCMtDT2XU23C263cPmHfQDxGLwmqmx0o_5utvYKrBsua7CWuOU-BnC7rlQb_FDVuG90MAQpjkg9lAY0I0XbHDf17yuSq7Pa0erbWt8UabsJ9viaumoNGez0R1khz14d06XJAUyZId98CmWXpexOj1kSWG-Zqm-C-hebIVywOXgMDotonaeAWg6RuevIwmfz46FB7BaYZGP6SLF0Vf_CWeBbPz1zm0z4BIy1iEZbEFYASIhr-dcSFs1soCidjMNFv21YGT07TeVudiflnSpl1F8Rl_wXJd7EHzuREb0LZWHyZ_1sUOfu8Ui82UY6h7yE9LsMtyU1hWdGD2m9x6fkCcaTW60D1Z-pZ9Du8xykuc7odxruhol-RjZVHS-4WAvHmRxg,,/b64e=1/sign=2cf3b16aa66c0591d7e2a15eaafa33bf/keyno=MARKET_1/*","roundedCorners":true,"advertisementId":1805861,"fixedRatio":false,"height":762,"width":470,"billingTargetId":"k71h62zemz_1805861","creativeType":"Banner","position":21,"isWhole":true}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_102_21/content/content/content":{"name":"@marketfront/CreativeBanner"}}}
  • Герой нашего времени
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    Герой нашего времени

    Цена 824 ₽ вместо 1 050
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 608 ₽ вместо 1 170
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