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Описание

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Предсказуемая иррациональность. Скрытые силы, определяющие наши решения

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5.0
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Описание

Предсказуемая иррациональность: Скрытые силы, определяющие наши решения Знаете ли вы, почему таблетка за 300 рублей помогает лучше, чем за 10. Почему мы охотнее помогаем соседу бесплатно, чем за деньги. Зачем мы покупаем вещи, которые на самом деле нам не нужны. В новом переработанном и дополненном издании бестселлера The New York Times профессор Дэн Ариели отвечает на эти и многие другие вопросы, связанные с нашим экономическим поведением. Он демонстрирует на примере научных экспериментов, что наши решения нередко предсказуемо иррациональны - мы действуем по одним и тем же неочевидным сценариям. Автор разоблачает игры, в которые играет наш мозг, помогает понять и пересмотреть стереотипы решений и поступков, определяющих нашу личную и деловую жизнь. Понимание собственной неидеальности дает массу практических преимуществ - вы сможете убедиться в этом сами, прочитав эту увлекательную книгу.
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Коротко о товаре

Артикул Маркета
4229465695
Издательство
ISBN
978-5-9614-2096-8
Автор
Ариели Д.
Переводчик
Миронов П.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

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Цена с картой Яндекс Пэй:597 ₽

Скидка: 43%
–43 %
Вместо: 621 ₽1 050 ₽
  • 21 июня, курьер Маркета • 99 ₽
  • 20 июня, в пункт выдачи • 0 ₽
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  • Позитивная иррациональность: Как извлекать выгоду из своих нелогичных поступков
    –25 %
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    Позитивная иррациональность: Как извлекать выгоду из своих нелогичных поступков

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 413 ₽ вместо 430
    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  • Думай как математик: Как решать любые задачи быстрее и эффективнее
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    Думай как математик: Как решать любые задачи быстрее и эффективнее

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  • Канеман Д. Думай медленно. Решай быстро. Думай и Решай
    –1 %
    ПРОМОКОД –22 %
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    Канеман Д. Думай медленно. Решай быстро. Думай и Решай

    Рейтинг товара: 5 из 5
    на основе 9 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 455 ₽ вместо 1 470
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Думай медленно. Решай быстро. 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  • Организация как система: Принципы построения устойчивого бизнеса Эдвардса Деминга
    –23 %
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    Организация как система: Принципы построения устойчивого бизнеса Эдвардса Деминга

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 711 ₽ вместо 740
    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  • Впереди перемен. Как успешно провести организационные преобразования
    –49 %
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    Впереди перемен. Как успешно провести организационные преобразования

    С картой  Пэй
    Цена с картой Яндекс Пэй 412 ₽ вместо 429
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  • Ни хао! Как вести дела с китайскими партнерами
    –49 %
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    Ни хао! Как вести дела с китайскими партнерами

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 472 ₽ вместо 492
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Как вести дела с китайскими 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  • Невидимые женщины: Почему мы живем в мире, удобном только для мужчин. Неравноправие, основанное на данных
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    Невидимые женщины: Почему мы живем в мире, удобном только для мужчин. Неравноправие, основанное на данных

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    Цена с картой Яндекс Пэй 517 ₽ вместо 538
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  • Тома Пикетти Капитал в XXI веке
    –32 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-e5tl5zn7y6v/toggleWishlist":{"skuId":"101991465161","productId":1832955674,"offerId":"ItJkMaThMRAb68G2-kQz-w","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQo6TVk7juk/QqEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcImt6C6gYQyYGp+fsCGOq/vwcg/tDrCA==","sign":"kxUaivG39opbL3/AnOi6Lef7Ge5Lvll2lWtj7FwkUrU="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-e5tl5zn7y6v/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Тома Пикетти Капитал в XXI веке

    Рейтинг товара: 5 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 563 ₽ вместо 1 579
    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  • Талер Р. Новая поведенческая экономика
    –15 %
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    Талер Р. Новая поведенческая экономика

    Рейтинг товара: 4.6 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 550 ₽ вместо 556
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  • Трансгенерационная травма и терапия
    ВАМ–24 %
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    Трансгенерационная травма и терапия

    С картой  Пэй
    Цена с картой Яндекс Пэй 399 ₽ вместо 403
    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Ариели Д. "Предсказуемая иррациональность: Скрытые силы, определяющие наши решения"
Предсказуемая иррациональность. Скрытые силы, определяющие наши решения
5.0
(11)
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Цена с картой Яндекс Пэй:597 ₽

Скидка: 43%
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Вместо: 621 ₽1 050 ₽
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5.0
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У продавца:11 оценок·4 отзыва
У всех продавцов:24 оценки·7 отзывов
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user avatar
2 месяца назад • Егор Черников • Куплен на Маркете
Достоинства: Замечательное качество книги, содержание хорошее (ничего глубокого, но и воды не налито)
Недостатки: Т.к. интересуюсь этой темой, хотелось бы более глубоких изъяснений по различным эффектам (например, процесс проведения эксперимента, методы расчёта и непосредственные результаты). P.S. для научно-популярной книги там достаточно информации.
user avatar
Месяц назад • Нармин М. • Куплен на Маркете
Достоинства: Очень классная книга
Недостатки: Нет недостатков, все отлично
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5 месяцев назад • Анастасия • Куплен на Маркете
Комментарий: Одна из моих самых любимых книг, которые очень рекомендую прочитать всем исследователям и менеджерам продукта.
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    Анатомия заблуждений, или Большая книга по критическому мышлению / Психология / Логика

    Цена 760 ₽ вместо 1 238
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    Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443

    Цена 118 ₽ вместо 338
  • Позитивная иррациональность: Как извлекать выгоду из своих нелогичных поступков
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    Позитивная иррациональность: Как извлекать выгоду из своих нелогичных поступков

    Цена 413 ₽ вместо 550
  • Цирковое преступление
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    Цирковое преступление

    Цена 563 ₽ вместо 575
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 226 ₽ вместо 425
  • ЭксклюзивКл. Орландо
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    ЭксклюзивКл. Орландо

    Цена 257 ₽ вместо 260
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    Реклама
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  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

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    Воспоминания, которых не существует

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    Настольная игра Cosmodrome Games Котэм Сити

    Цена 1 124 ₽ вместо 1 135
  • Настольная игра «Поймай монстрика» (жестяная коробочка)
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    Настольная игра «Поймай монстрика» (жестяная коробочка)

    Цена 266 ₽ вместо 460
  • Канеман Д. Думай медленно. Решай быстро. Думай и Решай
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    Канеман Д. Думай медленно. Решай быстро. Думай и Решай

    Цена 1 455 ₽ вместо 1 470
  • Тома Пикетти Капитал в XXI веке
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    Тома Пикетти Капитал в XXI веке

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    Книга ЭКСМО Завещание для всех желающих. Николай Леонов, Алексей Макеев

    Цена 406 ₽ вместо 1 367
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    Талер Р. Новая поведенческая экономика

    Цена 550 ₽ вместо 645
  • Организация как система: Принципы построения устойчивого бизнеса Эдвардса Деминга
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    Организация как система: Принципы построения устойчивого бизнеса Эдвардса Деминга

    Цена 711 ₽ вместо 925
  • Впереди перемен. Как успешно провести организационные преобразования
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    Впереди перемен. Как успешно провести организационные преобразования

    Цена 412 ₽ вместо 800
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 068 ₽ вместо 1 853
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