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Описание

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PRO копирайтинг. Как продать кота

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5.0
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Описание

В основе любой рекламы лежит текст. Продающая страница? В основе текст. Видео- или аудиоролик? Снова текст. СМС-сообщение? Объявление в социальных сетях? Листовка или флаер? Ну, вы поняли. Опять текст.
Нот всего семь. Но это не мешает гениям создавать величайшие произведения, которые цепляют за живое, вызывают слезы или улыбку. Букв тридцать три, так что ваши возможности безграничны.
Сильный продающий текст – это, прежде всего, описание ваших преимуществ: почему клиент (покупатель) должен обратиться именно к вам?
Но у продукта могут быть десятки или сотни преимуществ! И все они кажутся убедительными. Как же быть в ситуации, напоминающей анекдот про обезьяну, которая не может определиться, умная она или красивая?
С помощью этой книги вы поймете, как написать действительно сильный продающий текст, который привлечет внимание, вызовет интерес, раскроет преимущества и убедит купить именно у вас.
Дмитрий Кот — один из самых известных копирайтеров, бизнес-тренер, директор Агентства продающих текстов, автор бестселлеров «Копирайтинг: как не съесть собаку. Создаем тексты, которые продают», «Продающие тексты: модель для сборки. Копирайтинг для всех» и «Инста-грамотные тексты. Пиши с душой – продавай с умом».
Читать далее
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Коротко о товаре

Артикул Маркета
3584144845
Издательство
ISBN
9785446119059
Серия
Маркетинг для профессионалов
Автор
Кот Д.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Издательство Питер
Издательство Питер

Где купить

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Цена с картой Яндекс Пэй:672 ₽

Скидка: 49%
–49 %
Вместо: 679 ₽1 310 ₽
  • 13 июня, курьер Маркета • 99 ₽
  • 13 июня, в пункт выдачи • 0 ₽
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{"widgets":{"@market/CartService":{}},"meta":{"/content/page/fancyPage/cartService":{"name":"@market/CartService"}},"collections":{"sku":{},"product":{},"shop":{},"initialCartItem":{},"promo":{}}}

Ещё может подойти

  • Фредерик Перлз. Копирайтинг: как не съесть собаку. Создаем тексты, которые продают
    –2 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-rvlnsejxwns/toggleWishlist":{"skuId":"550419162","productId":1787869121,"offerId":"DZyYeiWneaF1nVmDs01Gnw","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQx/qut/Tg+qwIEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIwe/C1AYQ2vW6hgIYxv+oBSD+0OsI","sign":"vFDKYKa32LOPTbJt3Och9XB+2zOTLgH+EmVjyLiwACo="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-rvlnsejxwns/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Фредерик Перлз. Копирайтинг: как не съесть собаку. Создаем тексты, которые продают

    Рейтинг товара: 4.9 из 5
    на основе 23 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 558 ₽ вместо 570
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  • Легкий текст / Книги по копирайтингу / Психология общения
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    Легкий текст / Книги по копирайтингу / Психология общения

    Рейтинг товара: 5 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 529 ₽ вместо 545
    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  • Как создать крутой рекламный текст. Принципы выдающегося американского копирайтера
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    Как создать крутой рекламный текст. Принципы выдающегося американского копирайтера

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 768 ₽ вместо 792
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Принципы выдающегося американского 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  • Копирайтинг. Простые рецепты продающих текстов. Асланов Т. А.
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    Копирайтинг. Простые рецепты продающих текстов. Асланов Т. А.

    Рейтинг товара: 3.5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 630 ₽ вместо 642
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  • Соли, жарь, стройней. Тело твоей мечты без диет, спорта и подсчета калорий Маркелов Денис
    –31 %
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    Соли, жарь, стройней. Тело твоей мечты без диет, спорта и подсчета калорий Маркелов Денис

    Рейтинг товара: 5 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 550 ₽ вместо 556
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  • П. С. Иевлев Идеальный самогон. Секреты домашнего приготовления крепких напитков: коньяк, джин, виски
    –32 %
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    П. С. Иевлев Идеальный самогон. Секреты домашнего приготовления крепких напитков: коньяк, джин, виски

    Рейтинг товара: 4.9 из 5
    на основе 10 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 355 ₽ вместо 1 369
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С. Иевлев Идеальный самогон. Секреты домашнего приготовления крепких напитков: коньяк, джин, 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  • Витале Д. Гипнотические рекламные тексты. Как искушать и убеждать клиентов с помощью копирайтинга
    –15 %
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    Витале Д. Гипнотические рекламные тексты. Как искушать и убеждать клиентов с помощью копирайтинга

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 811 ₽ вместо 819
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  • Айзенк Г. Тесты Айзенка. IQ. Перезагрузка мозга. Лучший способ развить свои интеллектуальные способности (9-е издание)
    –17 %
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    Айзенк Г. Тесты Айзенка. IQ. Перезагрузка мозга. Лучший способ развить свои интеллектуальные способности (9-е издание)

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 285 ₽ вместо 288
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  • Магия математики: Как найти x и зачем это нужно
    –1 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-fz4fha5dbe/toggleWishlist":{"skuId":"551975814","productId":1781836119,"offerId":"70hnjczCsa_dkxEH6CMRxg","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQx/qut/Tg+qwIEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI19LS0QYQhveZhwIY/5roBiD+0OsI","sign":"XanDTLjI+GH78Yd2RAnXAx6gNo8axcWT3zhRZO5FUiU="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-fz4fha5dbe/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Магия математики: Как найти x и зачем это нужно

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 3 916 ₽ вместо 3 956
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  • Броуди Д. Спасите котика! Всё, что нужно для написания романа
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    Броуди Д. Спасите котика! Всё, что нужно для написания романа

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 767 ₽ вместо 775
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Спасите котика! Всё, что нужно для написания 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  • Майя Богданова. Я - копирайтер
    –2 %
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    Майя Богданова. Я - копирайтер

    Рейтинг товара: 3.7 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 824 ₽ вместо 840
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PRO копирайтинг. Как продать кота
PRO копирайтинг. Как продать кота
5.0
(1)
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Характеристики

Цена с картой Яндекс Пэй:672 ₽

Скидка: 49%
–49 %
Вместо: 679 ₽1 310 ₽
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5.0
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У продавца:1 оценка·0 отзывов
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    Фредерик Перлз. Копирайтинг: как не съесть собаку. Создаем тексты, которые продают

    Цена 558 ₽ вместо 570
  • Копирайтинг. Простые рецепты продающих текстов. Асланов Т. А.
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    Копирайтинг. Простые рецепты продающих текстов. Асланов Т. А.

    Цена 630 ₽ вместо 738
  • Легкий текст / Книги по копирайтингу / Психология общения
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    Легкий текст / Книги по копирайтингу / Психология общения

    Цена 529 ₽ вместо 925
  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 748 ₽ вместо 756
  • Длинные нарды (Чеботарев)
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    Длинные нарды (Чеботарев)

    Цена 1 190 ₽ вместо 1 513
  • Журнал За рулем №05,2024. Май
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    Журнал За рулем №05,2024. Май

    Цена 172 ₽ вместо 195
  • Реклама
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  • Соли, жарь, стройней. Тело твоей мечты без диет, спорта и подсчета калорий Маркелов Денис
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    Соли, жарь, стройней. Тело твоей мечты без диет, спорта и подсчета калорий Маркелов Денис

    Цена 550 ₽ вместо 794
  • П. С. Иевлев Идеальный самогон. Секреты домашнего приготовления крепких напитков: коньяк, джин, виски
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    П. С. Иевлев Идеальный самогон. Секреты домашнего приготовления крепких напитков: коньяк, джин, виски

    Цена 1 355 ₽ вместо 1 989
  • Витале Д. Гипнотические рекламные тексты. Как искушать и убеждать клиентов с помощью копирайтинга
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  • Айзенк Г. Тесты Айзенка. IQ. Перезагрузка мозга. Лучший способ развить свои интеллектуальные способности (9-е издание)
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    Айзенк Г. Тесты Айзенка. IQ. Перезагрузка мозга. Лучший способ развить свои интеллектуальные способности (9-е издание)

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    Иляшенко, Щеглова. Комбинированные летние задания за курс 3 класса. ФГОС (МТО-инфо)

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  • Кокаиновые короли
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    Кокаиновые короли

    Цена 1 040 ₽ вместо 1 050
  • Роулинг Дж.К. "Книга Гарри Поттер и философский камень. Роулинг Дж.К."
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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень. Роулинг Дж.К."

    Цена 717 ₽ вместо 724
  • Как создать крутой рекламный текст. Принципы выдающегося американского копирайтера
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  • Манга Человек-бензопила. Кн.3. Несовершеннолетний. Бум-бум-бум. Фудзимото Т.
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    Манга Человек-бензопила. Кн.3. Несовершеннолетний. Бум-бум-бум. Фудзимото Т.

    Цена 787 ₽ вместо 795
  • Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642
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    Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642

    Цена 319 ₽ вместо 465
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