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У продавца: 
нет • На Маркете: 4.9
(12)
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Описание

Маркетинг услуг - одна из наиболее сложных сфер профессиональной деятельности. Вы не можете дотронуться до основного товара своей компании, услышать его или увидеть. Тогда как же его продавать, стимулировать сбыт, увеличивать число продаж. Книга Гарри Беквита, основанная на 25-летнем опыте работы автора с тысячами профессиональных бизнесменов, доносит до читателей маркетинговые знания через рассмотрение практических примеров работы как крупных компаний, так и небольших частных предприятий. Книга лаконична, увлекательна и содержит сотни практичных и легких для реализации приемов и стратегий, которые используются в сфере маркетинга услуг.
Читать далее
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Коротко о товаре

Артикул Маркета
4229463975
Издательство
ISBN
978-5-9614-6811-3
Автор
Беквит Гарри
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:510 ₽

Скидка: 41%
–41 %
Вместо: 525 ₽863 ₽
  • 6 июня, курьер Маркета • 99 ₽
  • 6 июня, в пункт выдачи • 0 ₽
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Беквит Гарри "Продавая незримое. Руководство по современному маркетингу услуг"
Продавая незримое. Руководство по современному маркетингу услуг
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 622 ₽ вместо 628
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 583 ₽ вместо 1 053
  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

    Цена 740 ₽ вместо 1 080
  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

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    Жесткие продажи: Заставьте людей покупать при любых обстоятельствах (мягкая обложка)

    Цена 510 ₽ вместо 920
  • Иванов А. "Как придумать идею, если вы не Огилви"
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    Иванов А. "Как придумать идею, если вы не Огилви"

    Цена 1 019 ₽ вместо 1 029
  • Мастер и Маргарита. Булгаков М.
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    Мастер и Маргарита. Булгаков М.

    Цена 180 ₽ вместо 182
  • Реклама
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  • Продавая незримое. Руководство по современному маркетингу услуг
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    Продавая незримое. Руководство по современному маркетингу услуг

    Цена 2 154 ₽ вместо 2 176
  • Несбё Ю "Книга Снеговик. Несбё Ю"
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    Несбё Ю "Книга Снеговик. Несбё Ю"

    Цена 354 ₽ вместо 358
  • Убеждай и побеждай: Секреты эффективной аргументации . Саморазвитие/Психология убеждения
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    Убеждай и побеждай: Секреты эффективной аргументации . Саморазвитие/Психология убеждения

    Цена 374 ₽ вместо 488
  • Дум Э. Творец слез
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    Дум Э. Творец слез

    Цена 751 ₽ вместо 759
  • Конверсия: Как превратить лиды в продажи (Смит К.)
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    Конверсия: Как превратить лиды в продажи (Смит К.)

    Цена 1 388 ₽ вместо 1 416
  • Рэй Далио Принципы. Жизнь и работа
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    Рэй Далио Принципы. Жизнь и работа

    Цена 3 741 ₽ вместо 5 479
  • Ю Несбё "«Ревность» и другие истории"
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    Ю Несбё "«Ревность» и другие истории"

    Цена 259 ₽ вместо 262
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 535 ₽ вместо 920
  • Золотые правила продаж. 75 техник успешных холодных звонков, убедительных презентаций и коммерческих предложений, от которых невозможно отказаться
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    Золотые правила продаж. 75 техник успешных холодных звонков, убедительных презентаций и коммерческих предложений, от которых невозможно отказаться

    Цена 2 043 ₽ вместо 2 064
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 312 ₽ вместо 453
  • Правда о деле Гарри Квеберта Диккер Ж.
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    Правда о деле Гарри Квеберта Диккер Ж.

    Цена 1 024 ₽ вместо 1 491
  • Реклама
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  • Давар Н. "Клиентоориентированность: Смена фокуса с продукта на клиента"
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