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Продавая незримое. Руководство по современному маркетингу услуг

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У продавца: 
нет • На Маркете: 4.9
(12)
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Описание

Маркетинг услуг - одна из наиболее сложных сфер профессиональной деятельности. Вы не можете дотронуться до основного товара своей компании, услышать его или увидеть. Тогда как же его продавать, стимулировать сбыт, увеличивать число продаж. Книга Гарри Беквита, основанная на 25-летнем опыте работы автора с тысячами профессиональных бизнесменов, доносит до читателей маркетинговые знания через рассмотрение практических примеров работы как крупных компаний, так и небольших частных предприятий. Книга лаконична, увлекательна и содержит сотни практичных и легких для реализации приемов и стратегий, которые используются в сфере маркетинга услуг.
Читать далее
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Коротко о товаре

Артикул Маркета
4229463975
Издательство
ISBN
978-5-9614-6811-3
Автор
Беквит Гарри
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:522 ₽

Скидка: 40%
–40 %
Вместо: 543 ₽863 ₽
  • 20 июня, курьер Маркета • 99 ₽
  • 20 июня, в пункт выдачи • 0 ₽
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  • Давар Н. "Клиентоориентированность: Смена фокуса с продукта на клиента"
    –1 %
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    Давар Н. "Клиентоориентированность: Смена фокуса с продукта на клиента"

    С картой  Пэй
    Цена с картой Яндекс Пэй 347 ₽ вместо 351
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  • Золотые правила продаж. 75 техник успешных холодных звонков, убедительных презентаций и коммерческих предложений, от которых невозможно отказаться
    –1 %
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    Золотые правила продаж. 75 техник успешных холодных звонков, убедительных презентаций и коммерческих предложений, от которых невозможно отказаться

    Рейтинг товара: 4.9 из 5
    на основе 9 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 2 043 ₽ вместо 2 064
    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  • Жесткие продажи: Заставьте людей покупать при любых обстоятельствах (мягкая обложка)
    –41 %
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    Жесткие продажи: Заставьте людей покупать при любых обстоятельствах (мягкая обложка)

    Рейтинг товара: 5 из 5
    на основе 8 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 505 ₽ вместо 526
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  • Убеждай и побеждай: Секреты эффективной аргументации . Саморазвитие/Психология убеждения
    –32 %
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    Убеждай и побеждай: Секреты эффективной аргументации . Саморазвитие/Психология убеждения

    Рейтинг товара: 4.6 из 5
    на основе 15 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 246 ₽ вместо 257
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  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
    –31 %
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

    Рейтинг товара: 4.8 из 5
    на основе 21 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 748 ₽ вместо 756
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  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
    ВАМ–53 %
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Рейтинг товара: 4.9 из 5
    на основе 34 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 529 ₽ вместо 550
    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  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
    ВАМ–25 %
    ПРОМОКОД –15 %
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Рейтинг товара: 5 из 5
    на основе 10 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 829 ₽ вместо 837
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  • Продавая незримое. Руководство по современному маркетингу услуг
    –1 %
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    Продавая незримое. Руководство по современному маркетингу услуг

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 154 ₽ вместо 2 176
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  • Конверсия: Как превратить лиды в продажи (Смит К.)
    –2 %
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    Конверсия: Как превратить лиды в продажи (Смит К.)

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 388 ₽ вместо 1 416
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  • Рэй Далио Принципы. Жизнь и работа
    –32 %
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    Рэй Далио Принципы. Жизнь и работа

    С картой  Пэй
    Цена с картой Яндекс Пэй 3 741 ₽ вместо 3 779
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Беквит Гарри "Продавая незримое. Руководство по современному маркетингу услуг"
Продавая незримое. Руководство по современному маркетингу услуг
У продавца: 
нет • На Маркете: 4.9
(12)
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Характеристики

Цена с картой Яндекс Пэй:522 ₽

Скидка: 40%
–40 %
Вместо: 543 ₽863 ₽
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У других продавцов:12 оценок·1 отзыв
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Идеи для покупок

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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 607 ₽ вместо 1 053
  • Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443
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    Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443

    Цена 118 ₽ вместо 338
  • Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.
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    Digital-маркетинг. Главная книга интернет-маркетолога Гавриков А. В, Давыдов В. В, Федоров М. В.

    Цена 748 ₽ вместо 1 080
  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

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    Жесткие продажи: Заставьте людей покупать при любых обстоятельствах (мягкая обложка)

    Цена 505 ₽ вместо 863
  • Иванов А. "Как придумать идею, если вы не Огилви"
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    Иванов А. "Как придумать идею, если вы не Огилви"

    Цена 509 ₽ вместо 514
  • Острые края (Аберкромби Дж.)
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    Острые края (Аберкромби Дж.)

    Цена 885 ₽ вместо 903
  • Убеждай и побеждай: Секреты эффективной аргументации . Саморазвитие/Психология убеждения
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  • Аберкромби Дж. Проблема с миром
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    Аберкромби Дж. Проблема с миром

    Цена 941 ₽ вместо 1 102
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 226 ₽ вместо 425
  • Дум Э. Творец слез
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    Дум Э. Творец слез

    Цена 751 ₽ вместо 759
  • Настольная игра Cosmodrome Games Котэм Сити
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    Настольная игра Cosmodrome Games Котэм Сити

    Цена 1 124 ₽ вместо 1 135
  • Ю Несбё "«Ревность» и другие истории"
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    Ю Несбё "«Ревность» и другие истории"

    Цена 265 ₽ вместо 268
  • Вечера на хуторе близ Диканьки Книга Гоголь Николай
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    Вечера на хуторе близ Диканьки Книга Гоголь Николай

    Цена 490 ₽ вместо 892
  • Тревожные люди. Фредрик Бакман
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    Диккер Жоэль. Правда о деле Гарри Квеберта

    Цена 1 331 ₽ вместо 1 344
  • Конверсия: Как превратить лиды в продажи (Смит К.)
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    Хаберзак Ш. Не открывать! Липко! (#2)

    Цена 437 ₽ вместо 725
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    Реклама
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  • Несбё Ю "Книга Снеговик. Несбё Ю"
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    Несбё Ю "Книга Снеговик. Несбё Ю"

    Цена 267 ₽ вместо 270
  • Настольная игра «Поймай монстрика» (жестяная коробочка)
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    Настольная игра «Поймай монстрика» (жестяная коробочка)

    Цена 266 ₽ вместо 460
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