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Разбитые окна, разбитый бизнес: как мельчайшие детали влияют на большие достижения. 2-е изд, перераб. и доп. Ливайн М. Альпина про

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Описание

Теория разбитых окон сформулирована криминологами Уилсоном и Келлингом в 1982 г. - исключительно в рамках уголовного права. Однако с течением времени стало очевидно, что у нее гораздо больше интерпретаций, в том числе применительно к бизнесу и высоким стандартам сервиса. Майкл Ливайн в своей книге тщательно исследует те самые разбитые окна в бизнесе: как это происходит, почему их часто игнорируют и к каким печальным результатам это может привести даже самые успешные компании. Он доказывает связь между "мелкими трещинами на окнах" и глобальными последствиями в масштабах всего бизнеса, которые они за собой влекут. В большинстве случаев разбитые окна - это детали, крошечные дефекты, забытые мелочи, которые сигнализируют о более крупных проблемах, уже существующих или вероятных в будущем. На примере всемирно известных брендов, таких как Google, икеа, Coca-Cola, American Airlines, Starbucks, McDonald's и пр, Ливайн рассказывает истории известных компаний, которые не заметили или вовремя не починили свои разбитые окна, отчего и пострадали. Или сделали своей приоритетной задачей отслеживание потенциальных трещин и закупили достаточно стекла для быстрого и незаметного ремонта.
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Коротко о товаре

Артикул Маркета
2101663619467
Издательство
ISBN
9783161484100
Автор
Ливайн М.
Переводчик
Приморская Мария
Все характеристики
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Цена с картой Яндекс Пэй:1 342 ₽

Скидка: 2%
–2 %
Вместо: 1 370 ₽
  • 2 июня, курьер Маркета • 99 ₽
  • 2 июня, в пункт выдачи • 0 ₽
Фантазёры
Рейтинг 4.9 из 5
6Котзывов

Цена с картой Яндекс Пэй:1 171 ₽

Скидка: 2%
–2 %
Вместо: 1 195 ₽
  • 4 июня, курьер Маркета • 99 ₽
  • 4 июня, в пункт выдачи • 0 ₽
COMBOOK
Рейтинг 4.9 из 5
3Котзывов
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Разбитые окна, разбитый бизнес: Как мельчайшие детали влияют на большие достижения
Разбитые окна, разбитый бизнес: как мельчайшие детали влияют на большие достижения. 2-е изд, перераб. и доп. Ливайн М. Альпина про
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    Цена 494 ₽ вместо 1 050
  • Джойс Дж. "Улисс"
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    Джойс Дж. "Улисс"

    Цена 1 230 ₽ вместо 1 242
  • Бизнес-план, который работает
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    Бизнес-план, который работает

    Цена 502 ₽ вместо 800
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 622 ₽ вместо 628
  • Фоменко А. Н. Сила молодости. Как настроить ум и тело на долгую и здоровую жизнь
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    Фоменко А. Н. Сила молодости. Как настроить ум и тело на долгую и здоровую жизнь

    Цена 513 ₽ вместо 776
  • После бури. Фредрик Бакман
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    После бури. Фредрик Бакман

    Цена 1 047 ₽ вместо 1 746
  • Харди Д. Накопительный эффект. От поступка - к привычке, от привычки - к выдающимся результатам
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    Харди Д. Накопительный эффект. От поступка - к привычке, от привычки - к выдающимся результатам

    Цена 860 ₽ вместо 1 008
  • Ники Сегнит. Тезаурус вкусов. Словарь сочетания вкусов, рецепты и идеи для креативного приготовления еды
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    Ники Сегнит. Тезаурус вкусов. Словарь сочетания вкусов, рецепты и идеи для креативного приготовления еды

    Цена 1 243 ₽ вместо 1 407
  • Реклама
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  • Настольная игра Cosmodrome Games Котэм Сити
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    Настольная игра Cosmodrome Games Котэм Сити

    Цена 1 139 ₽ вместо 1 415
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781857076_10/content/content/toggleWishlist":{"skuId":"617319151","productId":1781857076,"offerId":"BpOadzitllYYZPHizinAZA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQgMqB+b/dweRIEhoKGHJlbWl4X2Rlc2t0b3BfbW9kZWxfY2FyZDIWCLT209EGEO+VrqYCGP+a6AYg/tDrCA==","sign":"6a4n82mIvE7Udot3Wt26D12v0GAmx7EC6YrNM6D/xfg="},"waitWishlistCollections":false,"place":{"page":"product","widget":"feed"}}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781857076_10/content/content/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 549 ₽ вместо 1 120
  • Исполняя Божье предназначение. Трит К. МРО хвеп Христианская Миссия
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    Исполняя Божье предназначение. Трит К. МРО хвеп Христианская Миссия

    Цена 863 ₽ вместо 881
  • Дум Э. Творец слез
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    Дум Э. Творец слез

    Цена 751 ₽ вместо 759
  • Васильев А. "О древнейшей истории северных славян до времен Рюрика: Откуда пришел Рюрик и его варяги"
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    Васильев А. "О древнейшей истории северных славян до времен Рюрика: Откуда пришел Рюрик и его варяги"

    Цена 811 ₽ вместо 827
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Очерки семейных отношений по обычному праву русского народа
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    Очерки семейных отношений по обычному праву русского народа

    Цена 953 ₽ вместо 973
  • Смуты и революции в истории России. От Гришки Отрепьева до Бориса Ельцина. 2-е изд. Савельев А. Н.
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    Смуты и революции в истории России. От Гришки Отрепьева до Бориса Ельцина. 2-е изд. Савельев А. Н.

    Цена 1 047 ₽ вместо 1 069
  • Настольная игра GaGa Games Большая бродилка GG033, 1 шт.
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    Настольная игра GaGa Games Большая бродилка GG033, 1 шт.

    Цена 1 970 ₽ вместо 1 990
  • Дополнение к настольной игре Большая Бродилка: Ещё Больше Приключений
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    Дополнение к настольной игре Большая Бродилка: Ещё Больше Приключений

    Цена 434 ₽ вместо 490
  • О древнейшей истории северных славян до времен Рюрика: Откуда пришел Рюрик и его варяги
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    О древнейшей истории северных славян до времен Рюрика: Откуда пришел Рюрик и его варяги

    Цена 1 348 ₽ вместо 1 376
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
  • Реклама
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  • Эффект Люцифера: Почему хорошие люди превращаются в злодеев. Книги оп психологии/Философия/Нон фикшн
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    Эффект Люцифера: Почему хорошие люди превращаются в злодеев. Книги оп психологии/Философия/Нон фикшн

    Цена 850 ₽ вместо 1 720
  • Игра на липучках, конструктор «Цвета», Весёлые липучки мини, 16 деталей
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    Игра на липучках, конструктор «Цвета», Весёлые липучки мини, 16 деталей

    Цена 383 ₽ вместо 391
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