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Яндекс Яндекс

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Описание

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Реальность в рекламе.

Name: Россер Р. "Реальность в рекламе"
Brand: Библос
Price: 14885 RUR
Availability: InStock

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Артикул Маркета

102184914282

ISBN

9785905641336

Автор

Ривз Роберт

Год издания

2017

Обложка

твердый

Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

Все товары Библос

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Цена с картой Яндекс Пэй:14 885 ₽

Скидка: 50%

–50 %

Вместо:

15 035 ₽30 070 ₽

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Осталось 2 шт

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Реальность в рекламе.

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Цена с картой Яндекс Пэй:14 885 ₽

Скидка: 50%

–50 %

Вместо:

15 035 ₽30 070 ₽

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Войдите, и станет дешевлеВ аккаунте больше скидок

Войти

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Доставка Маркета

17 июня, курьер 0 ₽

Москва

17 июня, по клику 0 ₽

15-30 мин. курьером в удобный момент

17 июня, пункт выдачи 0 ₽

Москва

BookMaster

Магазин•4.7 2.4K оценок

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О товаре

Пятьдесят лет назад известнейший американский рекламист Россер Ривз (это именно он придумал слоган для M&Ms: "Тают во рту, а не в руках") написал книгу "Реальность в рекламе", в то время буквально взорвавшую рынок .
. Ривз был одним из наиболее ярких учеников основоположника рекламного дела знаменитого Клода Хопкинса и являлся приверженцем "продающего" стиля . Он считал, что у рекламы может быть только одно назначение - увеличение продаж . Ни лояльность, ни узнаваемость, ни популяризация товара не играют существенной роли, когда цель - вовлечение в потребление как можно большего числа людей!
. В своей книге Ривз акцентировал внимание на том, что эффективность рекламы (читай: продаж) определяется следующим фактором: она должна мгновенно захватывать внимание потенциального клиента с помощью одного, но очень сильного предложения, которое не могут сделать конкуренты . Предложения, которое побудит получателя рекламы к выполнению целевого действия . Эта идея и легла в концепцию, которую Ривз назвал Уникальное Торговое Предложение (УТП) .
. Эта книга - краткое, но эффективнейшее руководство, этакий "Розеттский камень для рекламного бизнеса" - незаменимое пособие для тех, кто работает в рекламе . Сегодня она является настольной книгой во многих крупных корпорациях и ведущих бизнес-школах мира .

Артикул Маркета

102184914282

Бренд

Библос

ISBN

9785905641336

Год издания

2017

Автор

Ривз Роберт

Язык

русский

Направление нехудожественной литературы

бизнес и финансы

Количество страниц

128

Обложка

твердый

Вес

419 г

Тип книги

новая

Перед покупкой уточняйте характеристики и комплектацию у продавца.

Возрастное ограничение 18+

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{"widgets":{"@marketfront/ProductCartButton":{"/content/easyKM/cartButton":{"configType":"EASY_KM","wrapperProps":{},"userHasAddress":false,"cartLink":"/my/cart","isError":false,"isWebView":false,"isTouch":false,"isInIntegration":false,"isNotAuthUser":true,"needAddToCart":false,"isM2bEdoOnlyEnable":false,"showChinaWhosaleButton":true,"isClickProxyDoAvailable":false,"isOneClickFromAuthPopupExp":false,"isCartButtonUnification":false}}},"meta":{"/content/easyKM/cartButton":{"name":"@marketfront/ProductCartButton"}}}

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Войдите в аккаунт

И тогда откроется корзина, а цены на Маркете могут стать ниже

{"widgets":{"@marketfront/GoToAuthPopup":{"/content/goToAuthPopup":{"isIntegration":false,"isAuth":false,"isOpen":false,"tld":"ru","productId":null,"skuId":null,"uniqueId":null,"slug":null,"offerId":null,"fromAction":null,"isAutotest":false,"authUrl":"","currentAuthUrl":"//passport.yandex.ru/auth?retpath=https%3A%2F%2Fmarket.yandex.ru%2Fcard%2Frealnost-v-reklame%2F102184914282%3FshowGlobalDeliveryPoint%3D1%26loggedin%3D1&backpath=https%3A%2F%2Fmarket.yandex.ru%2Fcard%2Frealnost-v-reklame%2F102184914282&origin=market_auth_require_popup","disableForcedAuthAgitation":false,"shouldShowCustomUzPhoneAuth":false}}},"meta":{"/content/goToAuthPopup":{"name":"@marketfront/GoToAuthPopup"}}}

{"widgets":{"@marketfront/MadvHeaderPromoManager":{"/content/madvHeaderPromoManager":{"isVisibilityGuardAvailable":false}}},"meta":{"/content/madvHeaderPromoManager":{"name":"@marketfront/MadvHeaderPromoManager"}}}

{"widgets":{"@marketfront/InfoPopup":{"/content/infoPopup":{"isOpen":false}}},"meta":{"/content/infoPopup":{"name":"@marketfront/InfoPopup"}}}

{"widgets":{"@fintech/FintechTechBaobabMetrika":{"/content/fintechTechBaobabMetrika":{"isActive":false,"flows":{"bindCard":{"eventsStorage":{},"currentEventId":0,"awaitHandlingEventToSend":1},"insuranceIntegration":{"eventsStorage":{},"currentEventId":0,"awaitHandlingEventToSend":1},"yaBankTopUp":{"eventsStorage":{},"currentEventId":0,"awaitHandlingEventToSend":1}}}}},"meta":{"/content/fintechTechBaobabMetrika":{"name":"@fintech/FintechTechBaobabMetrika"}}}

{"widgets":{"@card/ProductDeliveryPointPopupManager":{"/content/productDeliveryPointPopupManager":{"useWebviewLogic":false}}},"meta":{"/content/productDeliveryPointPopupManager":{"name":"@card/ProductDeliveryPointPopupManager"}}}

{"widgets":{"@velocity/DeferredService":{}},"meta":{"/deferredService":{"name":"@velocity/DeferredService"}}}

{"widgets":{"@marketfront/SWPrefetch":{"/swPrefetch/value":{"isCart":false,"isMfCartExp":false}}},"meta":{"/swPrefetch/value":{"name":"@marketfront/SWPrefetch"}}}

{"widgets":{"@workbox/connector":{"/workboxConnector/connector":{"enabled":false,"config":{"CART":false,"MF_CART":false,"CHECKOUT":false,"SEARCH":false},"clearAllOnInit":false,"loggedIn":false}}},"meta":{"/workboxConnector/connector":{"name":"@workbox/connector"}}}

Реальность в рекламе.

О товаре

Книги по психологии отношений

Рекомендуем

Войдите в аккаунт