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Рестомаркетинг: от хаоса к системе

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Описание

Каждый день открываются новые рестораны. Уровень конкуренции постоянно растёт, а потребитель становится всё более искушенным. Маркетинг, наряду с продуктом и сервисом, становится наиважнейшим направлением деятельности ресторана. Книга известных ресторанных маркетологов Глеба Орлова и Яков Пака ― это готовое руководство по повышению качества маркетинговой работы на предприятиях индустрии гостеприимства. В ней детально и наглядно описываются все аспекты и нюансы построения системного маркетинга, от исследований и аналитики до продвижения и маркетинга лояльности. Авторы щедро делятся своими оригинальными наработками и методиками, такими как трёхмерное позиционирование, модель портфельного анализа ввмс, опробованными в ходе их собственной практики и многочисленных консалтинговых проектов на протяжении последних 25 лет работы. Особенность книги ― возможность доступа к дополнительному web-контенту в формате шаблонов, инструкций и видеоматериалов.
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Коротко о товаре

Артикул Маркета
4801061653
Издательство
ISBN
9785604496787
Автор
Орлов Г., Пак Я.
Год издания
Все характеристики
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Цена с картой Яндекс Пэй:2 156 ₽

Скидка: 14%
–14 %
Вместо: 2 200 ₽2 500 ₽
  • 28 июня, курьер Маркета • 99 ₽
  • 28 июня, в пункт выдачи • 0 ₽
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Рестомаркетинг: от хаоса к системе
Рестомаркетинг: от хаоса к системе
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Характеристики

Цена с картой Яндекс Пэй:2 156 ₽

Скидка: 14%
–14 %
Вместо: 2 200 ₽2 500 ₽
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К чему присмотреться

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    Дэвид Перлмуттер, Кристин Лоберг. Еда и мозг. Что углеводы делают со здоровьем, мышлением и памятью. NEON Pocketbooks

    Цена 344 ₽ вместо 540
  • Перес-Реверте А. "Боевые псы не пляшут"
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    Перес-Реверте А. "Боевые псы не пляшут"

    Цена 300 ₽ вместо 432
  • Дэвид Перлмуттер, Кристин Лоберг. Кишечник и мозг. Как кишечные бактерии исцеляют и защищают ваш мозг. NEON Pocketbooks
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    Дэвид Перлмуттер, Кристин Лоберг. Кишечник и мозг. Как кишечные бактерии исцеляют и защищают ваш мозг. NEON Pocketbooks

    Цена 344 ₽ вместо 540
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    Аллен Карр "Лёгкий способ бросить курить"

    Цена 424 ₽ вместо 793
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 480 ₽ вместо 485
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 079 ₽ вместо 1 853
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    Реклама
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  • После бури. Фредрик Бакман
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    После бури. Фредрик Бакман

    Цена 1 078 ₽ вместо 1 746
  • Книга АСТ Драйзер Том Финансист, 2022, 736 страниц
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    Книга АСТ Драйзер Том Финансист, 2022, 736 страниц

    Цена 480 ₽ вместо 1 617
  • Счастливый карман, полный денег: Формирование сознания изобилия
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    Счастливый карман, полный денег: Формирование сознания изобилия

    Цена 415 ₽ вместо 419
  • Дело наследника цесаревича Анонимус
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    Дело наследника цесаревича Анонимус

    Цена 528 ₽ вместо 768
  • Комбат. 45 татуировок менеджера. Правила российского руководителя. NEON Pocketbooks
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    Комбат. 45 татуировок менеджера. Правила российского руководителя. NEON Pocketbooks

    Цена 327 ₽ вместо 510
  • Самый богатый человек в Вавилоне. Классическое издание, исправленное и дополненное Клейсон Дж.
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    Самый богатый человек в Вавилоне. Классическое издание, исправленное и дополненное Клейсон Дж.

    Цена 320 ₽ вместо 461
  • Говори красиво и уверенно. Постановка голоса и речи
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    Говори красиво и уверенно. Постановка голоса и речи

    Цена 377 ₽ вместо 677
  • Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)
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    Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)

    Цена 245 ₽ вместо 699
  • Изгои
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    Изгои

    Цена 545 ₽ вместо 650
  • ПрикладнаяПсихология Литвак М. Е. 7 шагов к стабильной самооценке
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    ПрикладнаяПсихология Литвак М. Е. 7 шагов к стабильной самооценке

    Цена 460 ₽ вместо 541
  • Не перегори. Как не потерять интерес к жизни и работе Шурова Е.
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    Не перегори. Как не потерять интерес к жизни и работе Шурова Е.

    Цена 575 ₽ вместо 830
  • Изгои (мягкая обложка)
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    Изгои (мягкая обложка)

    Цена 347 ₽ вместо 450
  • {"widgets":{"@light/BannerCurtain":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_102_21/content/content/content/bannerCurtain":{"advertisementId":2189621,"impression":"/safeclick/data=SpQw45JhDGE6zDtOdUQO_C3Gn-rtUxhlY_yDgDU5AtyAT6ZsV5CgMpdsnPZgpLZ4d6WlBQ-bqvc6tOXZHsAloBG2t0mGf6TScj6hfdF0nyBkYw0fQ-x7opXGpVAiSVcvUO24nqbqyu3ID1Ko9tzLnrc1VBFd5vix1d4W6Ra9Zgkn7ES6qmlU9oZhAlpnFQMSHANrn9mG2qDBvlPzm06EmJmhC_mrPnmIU7Es2KFSLpxheaS59KrVwc3FKdjiFKFtYS7VDWHutO5ftfU5DRaUk7yRiXnBxi2PmPi41YGL8oYCDpJegbODJ15P3CjUZ3jpJ7PjISX0LuQ-mw0rrRgP9NbuSux_h4FNcMDNRBp-s5R5QLH8zVw_ozrSaEWsWZ70kQNee9_Bm__hYVERCrVaXEq5W9UbCbFBgEBftPil0TJiZlhi02SJ4PgyylRJHi1uEeDq6rUf6EemRYcve_Se8q8X4Y9wsUEyn0hHCLXZUnnjL2DwGrVRW7-wwdaJ0vHQFDeGdiSRli8LLrBBYiLbrPy1JwkBaLNYxZBh1cAWh8BNGU-IEqUQGVviZow3VmqNyyCPE9qryj0GSF4H2ABPJZu5q_KJRtumHp-1jaFkKjmcWQ2BJwl5-Xbn3_CWCgFTCmMWLvi4kXeEJROhT9_RzL_-NIOKYRmnEG5QkEBZCEEdZgC1Fpp6uuqPcXgE4bs6TfjTUKeDK47N7WzTvQkrrP8g9QY3ErtHSRtkfJ-_J2Po_-N1cQZ83uSSfMlmCoWdd4FVJcZa8hXXs8isaZtSZtCQL_N8p4qh0ZsxT3I_3-hTf2HUHbK5lEFgHLYsH16p4aFX1ouQEwg1GjVNur2oZoIJR4jBmIbMkEhj1fXLjKPeH56YQFJOuQkEYttjP3PvTbFM4Hc5ZbbQBrDUi8F3-3TVDh8_tkVYGw4KA8VAjLO_T8WUtBuUOeGzIgU_M4CFkHRn1eCv11x5jvL0OCIeNog_fZ3bYhghfPk7IHAIpFO9LfogGZ59WbUFtBwP24HjMV1NUT58mb1KH_lA2y0PHjvnQTTnaJFIeNN3GV4LdLhsA96_QHtj8QxME6ynNCPeMdTUI5Gq4h22wK-eIhDzBgE_RJjN41wd33YIRZquBbK_luI2CHvfA9NXXiPtVaB3fahn1fLtQyHkcbsS68i2xpO5AXRkmjPuH3dwlDtLOO_5aBo25S_KZaVkFyEVIHbCr9_h6pQM1LkF0IRvOzMt6MQ0vE75oX7VriJsLCmX-lBr0_aRq90LWVd86LUB3Rls4xjIbIX8z-4z0uWSCjZLE5uKn3tCHSCBiQg3qTqGgiROM_U_qYgistaQYvrWsi5QHbF-VeNf5-TBth4b0JrceGJXmte4k7MLGMzhiNIvyKJViPhvGRgnUaGNyP0qcD7sFbJ7hhn_LnjPoOmauIpaANlrOtOHz9rpqC8yvdkGEolE4cN3YDdfqnAXUYZ6UxM2W1wbCWOHzRPIeJI_TgEa6Uaop8_30s61SP70wRK7lcMtcXW1wd_SFH29voPQBiOOoybZPI7jpuryU4sYsieJ_ihSn7Gfpazoc7f7BXqZ6ldtJgLbo5yNy700Q-nK-0rHeIESYD5hISj_BzhR7DQhHisIf9oOs_7qwlJ6nClgAXbExZgiGxTo4fHaj11E8PfIHNfv6oL8-m-oM_Gu0HZGaUp6dIh_L_txtfaeT2Xz8oUCJX1n1K2Tqx6MQchtWcRKojl8J7KIw3MduhGQ_PcmHpHByI2ig1yeond-nU9MJ59HkcnsY_Fuobx-XB8RKgzMYSwvhrCIgoGxWUe9mSxy96qONNX3OqICN2iyAxkSyJxdyp8ZIOfvfXrj_J5tWNoCOj6Rc5KZ1oXiddyr-i3bPKnDnnldI6egLj2vT-ciMblSbGLgKFlsLq_YTZwOnMOtyd4XTfZajGtL9tAKo9CxMvL7AhRlqYNGkfcoHkAKM439Av4tGVNF_ruoeyOiP8dedKre3EKa059ZhnZOStT2g2Ry0YQpyOcmt3wqjb9kJA798pTUsTseQAdMNYB9v6XkMda84dwks8EKezW4Jec5yxXdbKAuzy4nQXjiGLfp2RD7mW-lk9Nb9fpPweFxRY2IPy6tALdmun-pkG8hP0bZuF1PL-xhotmFyAyRB3RcJfvdHWfJsVx3e9bQrmHeVMZIysyYczBE5BsMOw-Ops72kQWjRJDulIaR57h43Z-Ucy5sjMma0sshOHAk-SbRFgXyshwyDMOn9a_9e8RJQI6LcQFhb8dDC-YlodmL2X9Fl7AUDhzTQk3TSYz8pBfGMqd6Bsh4Ty83Mhk063GcG8xqIMwuhSusJw0Fo4Fby1ULqpTKxpjsRljQaxv2YgTFQzte8SidIaBKfV_fFxHAvxn8K5ciso7wKNJgE32-SR5ta1lrKvKxe7l9pIqeAqbnT6Yr/b64e=1/sign=856bfc8adb251a47a8e47556b2eb5331/keyno=MARKET_1/*"}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_102_21/content/content/content/bannerCurtain":{"name":"@light/BannerCurtain"}}}
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    Реклама
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  • Пиши, сокращай 2025: Как создавать сильный текст
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    Пиши, сокращай 2025: Как создавать сильный текст

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  • Дум Э. Творец слез
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    Дум Э. Творец слез

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