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Описание

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Роберт Макки "Сториномика: Маркетинг, основанный на историях, в пострекламном мире (аудиокнига)"

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Описание

Это аудиоверсия книги написанной легендарным гуру сторителлинга Робертом Макки в соавторстве с генеральным директором компании Skyword Томом Джерасом на основе всемирно известного семинара. Авторы объясняют, как применять сторителлинг в бизнесе для достижения делового и экономического успеха. Среди учеников Роберта Макки десятки сценаристов — обладателей престижных премий «Оскар» и «Эмми». В основе его популярного семинара лежит уникальная книга «История на миллион долларов», посвященная искусству создания историй. В «Сториномике» Макки совместно с экспертом по цифровому маркетингу Томом Джерасом предлагает подробную «дорожную карту» для компаний, стремящихся выжить в условиях резкого снижения эффективности традиционных рекламных моделей. Успешно проведя такие известные компании, как Samsung, Marriott International, Philips, Microsoft, Nike, IBM и Siemens, через процесс перехода от ориентированного на рекламу на ориентированный на истории маркетинг, Макки и Джерас предлагают эти уникальные практические знания в помощь всем бизнес-лидерам и предпринимателям. Опираясь на примеры десятков ведущих брендов в сфере B2B и B2C, использующих маркетинговые стратегии на основе сторителлинга, «Сториномика» наглядно показывает, как оригинальный сторителлинг обеспечивает результаты, намного превосходящие эффективность традиционной рекламы.
Как бренды будут взаимодействовать со своими потребителями уже в обозримом будущем? «Сториномика» отвечает на этот вопрос.
Читать далее
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Коротко о товаре

Артикул Маркета
4509621361
Тип
аудиокнига
Издательство
Год издания
Все характеристики
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Все товары Alpina Digital
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Где купить

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Цена с картой Яндекс Пэй:593 ₽

Скидка: 1%
–1 %
Вместо: 599 ₽
  • Сегодня, по электронной почте
Возврату не подлежит
Alpina Digital
Рейтинг 3.8 из 5
13отзывов
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  • Кэти Мари Уэйланд "Архитектура сюжета: Как создать запоминающуюся историю (аудиокнига)"
    –1 %
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    Кэти Мари Уэйланд "Архитектура сюжета: Как создать запоминающуюся историю (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 593 ₽ вместо 599
    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  • Григорий Загребельный, Марина Боровик, Татьяна Меркулович, Илья Фролкин "Performance-маркетинг: Заставьте интернет работать на вас (аудиокнига)"
    –1 %
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    Григорий Загребельный, Марина Боровик, Татьяна Меркулович, Илья Фролкин "Performance-маркетинг: Заставьте интернет работать на вас (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 593 ₽ вместо 599
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  • Илья Балахнин "Найден более быстрый маршрут: Применение карт путешествия потребителя для повышения продаж и лояльности. Теперь и в B2B (аудиокнига)"
    –1 %
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    Илья Балахнин "Найден более быстрый маршрут: Применение карт путешествия потребителя для повышения продаж и лояльности. Теперь и в B2B (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 494 ₽ вместо 499
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  • Марк Розин "Как спасти или погубить компанию за один день. Технологии глубинной фасилитации для бизнеса (аудиокнига)"
    –1 %
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    Марк Розин "Как спасти или погубить компанию за один день. Технологии глубинной фасилитации для бизнеса (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 494 ₽ вместо 499
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  • Илья Балахнин "Маршрут построен! Применение карт путешествия потребителя для повышения продаж и лояльности (аудиокнига)"
    –1 %
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    Илья Балахнин "Маршрут построен! Применение карт путешествия потребителя для повышения продаж и лояльности (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 494 ₽ вместо 499
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  • Роберт Гловер "Хватит быть скромным парнем! Базовый курс по свиданиям (аудиокнига)"
    –1 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-l51zs3k6jxj/toggleWishlist":{"skuId":"102465755122","productId":15286421,"offerId":"y03mhyYVAcVBnmA6mRzIsw","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQtf/xgc+TwOJWEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhUIlYGlBxDyr73b/QIYtqrWCCCOqBE=","sign":"FiEajqCaYW/57heLCZZCoUVeoV8LqT7HdEj1H9BHnhE="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-l51zs3k6jxj/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Роберт Гловер "Хватит быть скромным парнем! Базовый курс по свиданиям (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 593 ₽ вместо 599
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  • Джейк Кнапп, Брейден Ковитц, Джон Зерацки "Спринт: Как разработать и протестировать новый продукт всего за пять дней (аудиокнига)"
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    Джейк Кнапп, Брейден Ковитц, Джон Зерацки "Спринт: Как разработать и протестировать новый продукт всего за пять дней (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 593 ₽ вместо 599
    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  • Стивен Пинкер "Язык как инстинкт (электронная книга)"
    –1 %
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    Стивен Пинкер "Язык как инстинкт (электронная книга)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 692 ₽ вместо 699
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  • Джордан Морроу "Как вытащить из данных максимум: Навыки аналитики для неспециалистов (аудиокнига)"
    –1 %
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    Джордан Морроу "Как вытащить из данных максимум: Навыки аналитики для неспециалистов (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 593 ₽ вместо 599
    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  • Коллектив авторов "Методы принятия решений (аудиокнига)"
    –1 %
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    Коллектив авторов "Методы принятия решений (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 593 ₽ вместо 599
    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  • Ренат Валеев "Искусство трейдинга: Практические рекомендации для трейдеров с опытом (аудиокнига)"
    –1 %
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    Ренат Валеев "Искусство трейдинга: Практические рекомендации для трейдеров с опытом (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 742 ₽ вместо 749
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  • Роберт Макки "Диалог: Искусство слова для писателей, сценаристов и драматургов (аудиокнига)"
    –1 %
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    Роберт Макки "Диалог: Искусство слова для писателей, сценаристов и драматургов (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 593 ₽ вместо 599
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  • Алексей Гавриш "Семь лет в "Крестах": Тюрьма глазами психиатра (аудиокнига)"
    –1 %
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    Алексей Гавриш "Семь лет в "Крестах": Тюрьма глазами психиатра (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 494 ₽ вместо 499
    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  • Дэвид Хэнд "Темные данные: Практическое руководство по принятию правильных решений в мире недостающих данных (аудиокнига)"
    –1 %
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    Дэвид Хэнд "Темные данные: Практическое руководство по принятию правильных решений в мире недостающих данных (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 544 ₽ вместо 549
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  • Анастасия Мозер "Зеркало для лидера. Меняй себя, чтобы управлять другими (аудиокнига)"
    –1 %
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    Анастасия Мозер "Зеркало для лидера. Меняй себя, чтобы управлять другими (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 544 ₽ вместо 549
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  • Микаэла Шик, Каролин Франкенбергер, Оливер Гассман "Бизнес-модели: 55 лучших шаблонов (аудиокнига)"
    –1 %
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    Микаэла Шик, Каролин Франкенбергер, Оливер Гассман "Бизнес-модели: 55 лучших шаблонов (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 742 ₽ вместо 749
    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  • (HBR) Коллектив авторов "Продажи (аудиокнига)"
    –1 %
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    (HBR) Коллектив авторов "Продажи (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 544 ₽ вместо 549
    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  • Эрнст Гомбрих "Маленькая всемирная история (аудиокнига)"
    –1 %
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    Эрнст Гомбрих "Маленькая всемирная история (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 989 ₽ вместо 999
    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  • Молчание ягнят [Аудиокнига]
    –1 %
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    Молчание ягнят [Аудиокнига]

    С картой  Пэй
    Цена с картой Яндекс Пэй 395 ₽ вместо 399
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  • Крис Бэйли "Гиперфокус: Как я научился делать больше, тратя меньше времени (аудиокнига)"
    –31 %
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    Крис Бэйли "Гиперфокус: Как я научился делать больше, тратя меньше времени (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 415 ₽ вместо 419
    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  • Екатерина Манойло "Отец смотрит на запад (аудиокнига)"
    –1 %
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    Екатерина Манойло "Отец смотрит на запад (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 445 ₽ вместо 449
    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  • Митио Каку "Уравнение Бога: В поисках теории всего (аудиокнига)"
    –1 %
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    Митио Каку "Уравнение Бога: В поисках теории всего (аудиокнига)"

    С картой  Пэй
    Цена с картой Яндекс Пэй 593 ₽ вместо 599
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  • Александр Силаев "Деньги без дураков: Почему инвестировать сложнее, чем кажется, и как это делать правильно (аудиокнига)"
    –1 %
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    Александр Силаев "Деньги без дураков: Почему инвестировать сложнее, чем кажется, и как это делать правильно (аудиокнига)"

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 742 ₽ вместо 749
    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  • Отдел продаж по захвату рынка [Аудиокнига]
    –1 %
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    Отдел продаж по захвату рынка [Аудиокнига]

    С картой  Пэй
    Цена с картой Яндекс Пэй 593 ₽ вместо 599
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  • Нейроотличные: Как жить, используя сильные стороны ваших ментальных особенностей [Аудиокнига]
    –1 %
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    Нейроотличные: Как жить, используя сильные стороны ваших ментальных особенностей [Аудиокнига]

    С картой  Пэй
    Цена с картой Яндекс Пэй 544 ₽ вместо 549
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  • Целительная сила безделья. Как отдыхать без угрызения совести [Аудиокнига]
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    Целительная сила безделья. Как отдыхать без угрызения совести [Аудиокнига]

    С картой  Пэй
    Цена с картой Яндекс Пэй 326 ₽ вместо 329
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  • Саммари книги Барбары Оакли «Думай как математик. Как решать любые задачи быстрее и эффективнее» [Аудиокнига]
    –1 %
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    Саммари книги Барбары Оакли «Думай как математик. Как решать любые задачи быстрее и эффективнее» [Аудиокнига]

    С картой  Пэй
    Цена с картой Яндекс Пэй 148 ₽ вместо 149
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  • Мой Пушкин (аудиокнига MP3) Цветаева Марина Ивановна
    –22 %
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    Мой Пушкин (аудиокнига MP3) Цветаева Марина Ивановна

    С картой  Пэй
    Цена с картой Яндекс Пэй 520 ₽ вместо 525
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  • Перестаньте угождать людям. Будьте ассертивным, перестаньте заботиться о том, что думают о вас другие, и избавьтесь от чувства вины [Аудиокнига]
    –1 %
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    Перестаньте угождать людям. Будьте ассертивным, перестаньте заботиться о том, что думают о вас другие, и избавьтесь от чувства вины [Аудиокнига]

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 177 ₽ вместо 2 199
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Роберт Макки "Сториномика: Маркетинг, основанный на историях, в пострекламном мире (аудиокнига)"
Роберт Макки "Сториномика: Маркетинг, основанный на историях, в пострекламном мире (аудиокнига)"
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  • Семь навыков высокоэффективных людей. Мощные инструменты развития личности. Стивен Кови / Книга по психологии
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    Реклама
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    Книга Зеленый свет

    Цена 930 ₽ вместо 939
  • ПрикладнаяПсихология Литвак М. Е. 7 шагов к стабильной самооценке
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    ПрикладнаяПсихология Литвак М. Е. 7 шагов к стабильной самооценке

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    Кэти Мари Уэйланд "Архитектура сюжета: Как создать запоминающуюся историю (аудиокнига)"

    Цена 593 ₽ вместо 599
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    Канеман Д. Думай медленно. Решай быстро. Думай и Решай

    Цена 1 455 ₽ вместо 1 470
  • Найден более быстрый маршрут: Применение карт путешествия потребителя для повышения продаж и лояльности. Теперь и в B2B
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    Найден более быстрый маршрут: Применение карт путешествия потребителя для повышения продаж и лояльности. Теперь и в B2B

    Цена 335 ₽ вместо 1 079
  • Оккульттрегер [Аудиокнига]
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    Оккульттрегер [Аудиокнига]

    Цена 474 ₽ вместо 479
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 480 ₽ вместо 485
  • Курс лекций "Достоевский. Писатель, заглянувший в бездну"
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    Курс лекций "Достоевский. Писатель, заглянувший в бездну"

    Цена 1 264 ₽ вместо 1 290
  • После бури. Фредрик Бакман
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    После бури. Фредрик Бакман

    Цена 1 078 ₽ вместо 1 746
  • Юрий Ветров "Паттерны дизайн-менеджмента: Как компании достичь организационной зрелости и улучшить свои продукты (аудиокнига)"
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    Юрий Ветров "Паттерны дизайн-менеджмента: Как компании достичь организационной зрелости и улучшить свои продукты (аудиокнига)"

    Цена 657 ₽ вместо 949
  • Мишель Харрисон "Горстка волшебства (аудиокнига)"
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    Мишель Харрисон "Горстка волшебства (аудиокнига)"

    Цена 445 ₽ вместо 449
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    Реклама
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  • Бергман Ронен. Восстань и убей первым. Тайная история израильских точечных ликвидаций. Исторический интерес
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    Бергман Ронен. Восстань и убей первым. Тайная история израильских точечных ликвидаций. Исторический интерес

    Цена 2 011 ₽ вместо 2 031
  • Перестаньте угождать людям. Будьте ассертивным, перестаньте заботиться о том, что думают о вас другие, и избавьтесь от чувства вины [Аудиокнига]
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    Перестаньте угождать людям. Будьте ассертивным, перестаньте заботиться о том, что думают о вас другие, и избавьтесь от чувства вины [Аудиокнига]

    Цена 2 177 ₽ вместо 2 199
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