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Роджер Бест. Маркетинг от потребителя (новинка)

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Описание

Шестое издание классической книги по маркетингу — переработанное и дополненное. Фокус в новом издании сделан на новых технологиях маркетинга, аналитике и метриках.
Книга устраняет разрыв между теорией и практикой. Мощная теоретическая база дополнена кейсами реальных компаний, которые делают материал понятным и легким для восприятия.
Работа Роджера Беста, профессора бизнеса и консультанта по маркетингу и менеджменту, — превосходная альтернатива сухим научным публикациям и невыразительным учебникам. Фундаментальные понятия и явления маркетинга проиллюстрированы историями из жизни как небольших, так и крупнейших в мире компаний. "Маркетинг от потребителя" — настольная книга и начинающего маркетолога, и опытного маркетера.
Графики, таблицы и схемы, практические инструменты, примеры маркетингового плана и даже вопросы для самоконтроля — подача материала настолько разнообразна, что поможет не отвлекаться даже при изучении самых сложных частей. Вы научитесь анализировать рынок и выявлять его основные закономерности, управлять лояльностью и выстраивать взаимоотношения с потребителями, познакомитесь с ключевыми показателями и аналитикой. Узнаете все (и даже немного больше) об управлении в условиях рынка и финансовых результатах.
Как проводить конкурентный анализ, какими бывают преимущества продукта, как позиционировать себя на рынке и разработать собственную и, главное, эффективную маркетинговую стратегию — обо всем этом расскажет Роджер Бест в книге "Маркетинг от потребителя".
Для кого эта книга:
Для студентов МВА и магистратуры, преподавателей университетов и бизнес-школ.
Для топ-менеджмента, руководителей и владельцев компаний, директоров по маркетингу и маркетологов.
Читать далее
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Коротко о товаре

Артикул Маркета
4476956389
Издательство
ISBN
9785001460619
Серия
Вне серий
Автор
Роджер Бест
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Манн, Иванов и Фербер

Где купить

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Цена с картой Яндекс Пэй:3 179 ₽

Скидка: 17%
–17 %
Вместо: 3 211 ₽3 829 ₽
  • 21 июня, курьер Маркета • 0 ₽
  • 21 июня, в пункт выдачи • 0 ₽
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  • Роджер Бест - Маркетинг от потребителя
    –1 %
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    Роджер Бест - Маркетинг от потребителя

    С картой  Пэй
    Цена с картой Яндекс Пэй 7 040 ₽ вместо 7 111
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  • Чан Ким и Рене Моборн. Стратегия голубого океана. Как найти или создать рынок, свободный от других игроков
    –19 %
    ПРОМОКОД –15 %
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    Чан Ким и Рене Моборн. Стратегия голубого океана. Как найти или создать рынок, свободный от других игроков

    Рейтинг товара: 5 из 5
    на основе 12 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 646 ₽ вместо 1 663
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  • Не верьте цифрам! Размышления о заблуждениях инвесторов, капитализме, "взаимных" фондах, индексном инвестировании, предпринимательстве, идеализме и героях
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    Не верьте цифрам! Размышления о заблуждениях инвесторов, капитализме, "взаимных" фондах, индексном инвестировании, предпринимательстве, идеализме и героях

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  • Карл Сьюэлл. Клиенты на всю жизнь
    –21 %
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    Карл Сьюэлл. Клиенты на всю жизнь

    Рейтинг товара: 4.9 из 5
    на основе 34 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 827 ₽ вместо 835
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  • Маркетинг от потребителя
    –2 %
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    Маркетинг от потребителя

    С картой  Пэй
    Цена с картой Яндекс Пэй 11 204 ₽ вместо 11 432
    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  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
    –45 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-kzzvwb67bbc/toggleWishlist":{"skuId":"666247626","productId":1787881851,"offerId":"ANi4AYc8Ck60inj6TRT2eQ","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQj83L2r6TuMwaEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI+9LD1AYQysPYvQIYtqrWCCD+0OsI","sign":"CuHqMqfSorU6x76T4B/V6G5G6YqX7erpm/ldJIZ9Jks="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-kzzvwb67bbc/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Рейтинг товара: 4.9 из 5
    на основе 61 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 361 ₽ вместо 372
    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  • Digital-маркетинг. Главная книга интернет-маркетолога
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-l8vrbh1kx1h/toggleWishlist":{"skuId":"101671768019","productId":1748994563,"offerId":"u13Zwq3RBLfkm_NH3IYNDw","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQj83L2r6TuMwaEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcIg5T+wQYQ05/w4PoCGLbCmAUg/tDrCA==","sign":"Wn12zIHpQDCQp88UZ73l/fxX3zMi4p7j1HSXODd678w="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-l8vrbh1kx1h/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Digital-маркетинг. Главная книга интернет-маркетолога

    Рейтинг товара: 4.6 из 5
    на основе 35 оценок
    Цена 399 ₽
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  • Принципы: Жизнь и работа + Мои принципы: блокнот-планнер: комплект из 2 книг. Далио Р. Манн, Иванов и Фербер
    –2 %
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    Принципы: Жизнь и работа + Мои принципы: блокнот-планнер: комплект из 2 книг. Далио Р. Манн, Иванов и Фербер

    С картой  Пэй
    Цена с картой Яндекс Пэй 5 348 ₽ вместо 5 458
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  • Минцберг Менеджмент: Природа и структура организаций
    –32 %
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    Минцберг Менеджмент: Природа и структура организаций

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 365 ₽ вместо 1 379
    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  • Маркетинг менеджмент. 15-е изд.
    –49 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-6od00qpq6pp/toggleWishlist":{"skuId":"550419484","productId":1781831493,"offerId":"HFQgdzqbrcwEV7sojKmdvA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQj83L2r6TuMwaEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIxa7S0QYQnPi6hgIYxv+oBSD+0OsI","sign":"qA2Dxr3wHQ9qXOX0UX6D27u6gmo5ZK6e03fzhgZqk04="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-6od00qpq6pp/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Маркетинг менеджмент. 15-е изд.

    Рейтинг товара: 4.5 из 5
    на основе 11 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 3 279 ₽ вместо 3 312
    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Роджер Бест. Маркетинг от потребителя (новинка)
Роджер Бест. Маркетинг от потребителя (новинка)
5.0
(1)
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Вместо: 3 211 ₽3 829 ₽
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5.0
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    Роджер Бест - Маркетинг от потребителя

    Цена 7 040 ₽ вместо 7 111
  • Александра Леонидовна Баркова. Славянские мифы. От Велеса и Мокоши до птицы Сирин и Ивана Купалы
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    Александра Леонидовна Баркова. Славянские мифы. От Велеса и Мокоши до птицы Сирин и Ивана Купалы

    Цена 768 ₽ вместо 1 153
  • Рита Хоффман. Мрачный Взвод. Двенадцать дней Коляды
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    Рита Хоффман. Мрачный Взвод. Двенадцать дней Коляды

    Цена 527 ₽ вместо 827
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 394 ₽ вместо 398
  • Маркетинг от потребителя
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    Маркетинг от потребителя

    Цена 11 318 ₽ вместо 11 432
  • Похождения бравого солдата Швейка
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    Похождения бравого солдата Швейка

    Цена 304 ₽ вместо 307
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 361 ₽ вместо 653
  • Digital-маркетинг. Главная книга интернет-маркетолога
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    Digital-маркетинг. Главная книга интернет-маркетолога

    Цена 399 ₽
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    Реклама
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  • Михаил Лермонтов. Герой нашего времени. Вечные истории. Young Adult
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    Михаил Лермонтов. Герой нашего времени. Вечные истории. Young Adult

    Цена 488 ₽ вместо 493
  • Принципы: Жизнь и работа + Мои принципы: блокнот-планнер: комплект из 2 книг. Далио Р. Манн, Иванов и Фербер
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    Принципы: Жизнь и работа + Мои принципы: блокнот-планнер: комплект из 2 книг. Далио Р. Манн, Иванов и Фербер

    Цена 5 348 ₽ вместо 5 458
  • Чан Ким и Рене Моборн. Стратегия голубого океана. Как найти или создать рынок, свободный от других игроков
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    Чан Ким и Рене Моборн. Стратегия голубого океана. Как найти или создать рынок, свободный от других игроков

    Цена 1 646 ₽ вместо 2 044
  • Дюна
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    Дюна

    Цена 371 ₽ вместо 541
  • Эл Моргот. Злодейский путь. Том 1 и 2
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    Эл Моргот. Злодейский путь. Том 1 и 2

    Цена 929 ₽ вместо 1 392
  • Минцберг Менеджмент: Природа и структура организаций
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    Минцберг Менеджмент: Природа и структура организаций

    Цена 1 365 ₽ вместо 1 999
  • Али Хейзелвуд. Шах и мат
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    Али Хейзелвуд. Шах и мат

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    Карл Сьюэлл. Клиенты на всю жизнь

    Цена 827 ₽ вместо 1 051
  • Луиза Мэй Олкотт. Маленькие женщины. Вечные истории
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    Луиза Мэй Олкотт. Маленькие женщины. Вечные истории

    Цена 488 ₽ вместо 493
  • Джеймс Норбури. Большая Панда и Маленький Дракон: медитативная история
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    Джеймс Норбури. Большая Панда и Маленький Дракон: медитативная история

    Цена 1 093 ₽ вместо 1 392
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 774 ₽ вместо 1 170
  • Не верьте цифрам! Размышления о заблуждениях инвесторов, капитализме, "взаимных" фондах, индексном инвестировании, предпринимательстве, идеализме и героях
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    Не верьте цифрам! Размышления о заблуждениях инвесторов, капитализме, "взаимных" фондах, индексном инвестировании, предпринимательстве, идеализме и героях

    Цена 805 ₽ вместо 1 525
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    Реклама
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  • Маркетинг менеджмент. 15-е изд.
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    Маркетинг менеджмент. 15-е изд.

    Цена 3 279 ₽ вместо 6 394
  • Карстен Себастиан Хенн. Служба доставки книг
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    Карстен Себастиан Хенн. Служба доставки книг

    Цена 478 ₽ вместо 725
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