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Описание

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"Сервис-дизайн на практике: Проектирование лучшего клиентского опыта" / Книги по дизайну, бизнесу и маркетингу / Марк Стикдорн и другие

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Описание

О чем

Руководство по практике применения сервис-дизайна. Эта книга поможет всем, кто хочет, чтобы все процессы в компании были ориентированы на потребности клиента. В ней вы найдете подробное описание основных этапов, методов и инструментов сервис-дизайна.
Книга была создана десятками профессионалов из разных стран, которые делились своим опытом и работали в соответствии с основными правилами сервис-дизайна, то есть улучшали текст книги итеративно. Множество кейсов помогут вам лучше понять, как применять сервис-дизайн на практике. Вы узнаете, как проводить исследования, генерировать идеи, создавать прототипы, работать с пользователями и внедрять сервис-дизайн во всей организации, чтобы в итоге получить полезный, запоминающийся, впечатляющий, по-настоящему уникальный продукт.
Книга относится к познавательной и развивающей литературе, подойдёт в качестве подарка. Книги по дизайну являются популярными бестселлерами для всех возрастов, учат новым знаниям и навыкам, помогают в профессиональном развитии. Это интересное и полезное чтение как для новичков, так и для профессионалов.
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Коротко о товаре

Артикул Маркета
4694133657
Издательство
ISBN
9785961481464
Серия
Альпина. Бизнес
Автор
Стикдорн М., Лоуренс А., Хормес М., Шнайдер Я.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:1 573 ₽

Скидка: 43%
–43 %
Вместо: 1 638 ₽2 738 ₽
  • 21 июня, курьер Маркета • 99 ₽
  • 21 июня, в пункт выдачи • 0 ₽
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  • Управление жизненным циклом компании: Как организации растут, развиваются и умирают и что с этим делать
    ВАМ–40 %
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    Управление жизненным циклом компании: Как организации растут, развиваются и умирают и что с этим делать

    Рейтинг товара: 5 из 5
    на основе 8 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 812 ₽ вместо 845
    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  • Кейт Феррацци, Киан Гоар, Ноэль Вейрих. Лучшие среди великих. Почему одни компании адаптируются и процветают, а другие умирают
    –28 %
    ПРОМОКОД –15 %
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    Кейт Феррацци, Киан Гоар, Ноэль Вейрих. Лучшие среди великих. Почему одни компании адаптируются и процветают, а другие умирают

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 722 ₽ вместо 729
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  • Брайан Рафтери. Лучший год в истории кино Как 1999-й изменил все
    –17 %
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    Брайан Рафтери. Лучший год в истории кино Как 1999-й изменил все

    Рейтинг товара: 4.7 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 663 ₽ вместо 670
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  • Доти Д. Компас сердца. История о том, как обычный мальчик стал великим хирургом, разгадав тайны мозга и секреты сердца
    –16 %
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    Доти Д. Компас сердца. История о том, как обычный мальчик стал великим хирургом, разгадав тайны мозга и секреты сердца

    Рейтинг товара: 4.9 из 5
    на основе 7 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 630 ₽ вместо 636
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Компас сердца. История о том, как обычный мальчик стал великим хирургом, разгадав тайны мозга и секреты 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  • Сунь-цзы Искусство войны. С комментариями, иллюстрациями и каллиграфией
    –32 %
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    Сунь-цзы Искусство войны. С комментариями, иллюстрациями и каллиграфией

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 514 ₽ вместо 1 529
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  • Серрано Ш. Кино и кое-что еще. Неизвестные истории об известных фильмах
    –12 %
    ПРОМОКОД –15 %
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    Серрано Ш. Кино и кое-что еще. Неизвестные истории об известных фильмах

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 436 ₽ вместо 1 450
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  • Дизайн-мышление для роста бизнеса: проектирование и масштабирование бизнес-моделей и экосистем
    –49 %
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    Дизайн-мышление для роста бизнеса: проектирование и масштабирование бизнес-моделей и экосистем

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 793 ₽ вместо 1 811
    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  • Правила богатства: Свой путь к благосостоянию
    –39 %
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    Правила богатства: Свой путь к благосостоянию

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 300 ₽ вместо 312
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  • Жесткий директ-маркетинг: Заставьте покупателя достать бумажник
    –49 %
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    Жесткий директ-маркетинг: Заставьте покупателя достать бумажник

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 470 ₽ вместо 490
    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  • Марина Голубева. Главное в истории цвета. Искусство, мифология и история от первобытных ритуалов до Института цвета Pantone
    –19 %
    ПРОМОКОД –15 %
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    Марина Голубева. Главное в истории цвета. Искусство, мифология и история от первобытных ритуалов до Института цвета Pantone

    Рейтинг товара: 4.5 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 141 ₽ вместо 1 153
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Главное в истории цвета. Искусство, мифология и история от первобытных ритуалов до Института цвета 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  • Иконы графического дизайна
    –1 %
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    Иконы графического дизайна

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 7 108 ₽ вместо 7 180
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Стикдорн М., Лоуренс А., Хормес М., Шнайдер Я. "Сервис-дизайн на практике. Проектирование лучшего клиентского опыта"
"Сервис-дизайн на практике: Проектирование лучшего клиентского опыта" / Книги по дизайну, бизнесу и маркетингу / Марк Стикдорн и другие
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  • Кейт Феррацци, Киан Гоар, Ноэль Вейрих. Лучшие среди великих. Почему одни компании адаптируются и процветают, а другие умирают
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    Кейт Феррацци, Киан Гоар, Ноэль Вейрих. Лучшие среди великих. Почему одни компании адаптируются и процветают, а другие умирают

    Цена 722 ₽ вместо 1 008
  • Терра и тайна созвездий. Книга 1
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    Терра и тайна созвездий. Книга 1

    Цена 499 ₽ вместо 988
  • Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443
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    Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443

    Цена 118 ₽ вместо 338
  • Брайан Рафтери. Лучший год в истории кино Как 1999-й изменил все
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    Брайан Рафтери. Лучший год в истории кино Как 1999-й изменил все

    Цена 663 ₽ вместо 798
  • Доти Д. Компас сердца. История о том, как обычный мальчик стал великим хирургом, разгадав тайны мозга и секреты сердца
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    Доти Д. Компас сердца. История о том, как обычный мальчик стал великим хирургом, разгадав тайны мозга и секреты сердца

    Цена 630 ₽ вместо 747
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 394 ₽ вместо 398
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    Реклама
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  • Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)
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    Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)

    Цена 245 ₽ вместо 699
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 683 ₽ вместо 1 320
  • Игра настольная карточная Подбери Мем Мемограм оригинальная для развлечения в компании с мемами
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    Игра настольная карточная Подбери Мем Мемограм оригинальная для развлечения в компании с мемами

    Цена 717 ₽ вместо 2 000
  • Тимошенко Н. В, Обухова Е. А. Галерея последних портретов
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    Тимошенко Н. В, Обухова Е. А. Галерея последних портретов

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    Книга Клуб неисправимых оптимистов

    Цена 196 ₽ вместо 271
  • Сунь-цзы Искусство войны. С комментариями, иллюстрациями и каллиграфией
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    Сунь-цзы Искусство войны. С комментариями, иллюстрациями и каллиграфией

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    Серрано Ш. Кино и кое-что еще. Неизвестные истории об известных фильмах

    Цена 1 436 ₽ вместо 1 624
  • Дизайн-мышление для роста бизнеса: проектирование и масштабирование бизнес-моделей и экосистем
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    Дизайн-мышление для роста бизнеса: проектирование и масштабирование бизнес-моделей и экосистем

    Цена 1 793 ₽ вместо 3 497
  • Дум Э. Творец слез
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    Дум Э. Творец слез

    Цена 751 ₽ вместо 759
  • Обложкин Комплект обложек для начальных классов (20 шт)
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    Обложкин Комплект обложек для начальных классов (20 шт)

    Цена 308 ₽ вместо 408
  • Марина Голубева. Главное в истории цвета. Искусство, мифология и история от первобытных ритуалов до Института цвета Pantone
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    Марина Голубева. Главное в истории цвета. Искусство, мифология и история от первобытных ритуалов до Института цвета Pantone

    Цена 1 141 ₽ вместо 1 407
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
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  • Управление жизненным циклом компании: Как организации растут, развиваются и умирают и что с этим делать
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    Управление жизненным циклом компании: Как организации растут, развиваются и умирают и что с этим делать

    Цена 812 ₽ вместо 1 363
  • Иконы графического дизайна
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    Иконы графического дизайна

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