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Описание

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Nobrow Культура маркетинга. Маркетинг культуры , Сибрук Дж.

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Описание

Как изменился культурный ландшафт после появления глобального супермаркета? Что произошло с современным искусством после Энди Уорхола, с поп-музыкой — после Nirvana и MTV, с кино — после «Звездных войн»? И так ли важны сегодня, когда лейбл на вашей майке ценнее ее фасона, старые понятия вкуса и стиля? Ответы на эти вопросы предлагает в своей книге Джон Сибрук, колумнист журналов The New Yorker, Harper’s Bazaar, GQ, Vanity Fair, Vogue, а также газеты The Village Voice. Его исследование — путеводитель по современной культуре, в которой информационный шум оказывается важнее самого события, качество равно актуальности, и уже никто не в состоянии отделить продукт от его позиционирования, а культурную ценность — от рыночной стоимости. Добро пожаловать в мир Nobrow — мир, в котором вы уже давно живете, хотя и боитесь себе в этом признаться!
Читать далее
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Коротко о товаре

Артикул Маркета
3150638808
Издательство
ISBN
978-5-91103-539-6
Серия
Garage Pro
Автор
Сибрук Д.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Ad Marginem

Где купить

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Цена с картой Яндекс Пэй:614 ₽

Скидка: 1%
–1 %
Вместо: 620 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Сибрук Д. "Nobrow. Культура маркетинга. Маркетинг культуры"
Nobrow Культура маркетинга. Маркетинг культуры , Сибрук Дж.
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    Не надо стесняться. История постсоветской поп-музыки в 169 песнях

    Цена 2 633 ₽ вместо 2 660
  • Элис Росторн «Дизайн как отношение»
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    Элис Росторн «Дизайн как отношение»

    Цена 861 ₽ вместо 870
  • Новая критика: Звуковые образы постсоветской поп-музыки
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    Новая критика: Звуковые образы постсоветской поп-музыки

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    Мультисенсорный музей: междисциплинарный взгляд на осязание, звук, запах, память и пространство

    Цена 1 624 ₽ вместо 1 640
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  • 22 июня. Анатомия катастрофы
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    22 июня. Анатомия катастрофы

    Цена 276 ₽ вместо 279
  • Даниил Туленков. У вас нет других нас. Шторм Z. Военная проза ХХI века
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    Даниил Туленков. У вас нет других нас. Шторм Z. Военная проза ХХI века

    Цена 1 013 ₽
  • Анализ финансовой отчетности компаний
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    Анализ финансовой отчетности компаний

    Цена 1 725 ₽ вместо 1 761
  • Атлас География 8 класс. (Традиционный комплект) (РГО). Новый ФП (Просвещение)
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    Атлас География 8 класс. (Традиционный комплект) (РГО). Новый ФП (Просвещение)

    Цена 278 ₽ вместо 388
  • Чистый код: создание, анализ и рефакторинг. Библиотека программиста
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    Чистый код: создание, анализ и рефакторинг. Библиотека программиста

    Цена 731 ₽ вместо 1 520
  • Кисимото М. "Манга Naruto. Наруто. Книга 1. Наруто Удзумаки. Кисимото М."
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    Кисимото М. "Манга Naruto. Наруто. Книга 1. Наруто Удзумаки. Кисимото М."

    Цена 498 ₽ вместо 836
  • Диана Вриланд. D.V: Диана Вриланд
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    Диана Вриланд. D.V: Диана Вриланд

    Цена 1 242 ₽ вместо 1 519
  • 48 законов власти. Грин Р. рипол Классик
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    48 законов власти. Грин Р. рипол Классик

    Цена 903 ₽ вместо 921
  • Я шью (Ya Sew) №33 журнал по шитью с выкройками
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    Я шью (Ya Sew) №33 журнал по шитью с выкройками

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  • Дощинский Р. А. и др. ЕГЭ-2024. Русский язык. Типовые экзаменационные варианты. 36 вариантов. ЕГЭ. ФИПИ - школе
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    Гумилев Л. Н. От Руси до России

    Цена 239 ₽ вместо 333
  • Реклама
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  • ОГЭ 2024 Русский язык. Типовые экзаменационные варианты 36 вариантов. Национальное образование
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