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Описание

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Nobrow Культура маркетинга. Маркетинг культуры , Сибрук Дж.

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Описание

Как изменился культурный ландшафт после появления глобального супермаркета? Что произошло с современным искусством после Энди Уорхола, с поп-музыкой — после Nirvana и MTV, с кино — после «Звездных войн»? И так ли важны сегодня, когда лейбл на вашей майке ценнее ее фасона, старые понятия вкуса и стиля? Ответы на эти вопросы предлагает в своей книге Джон Сибрук, колумнист журналов The New Yorker, Harper’s Bazaar, GQ, Vanity Fair, Vogue, а также газеты The Village Voice. Его исследование — путеводитель по современной культуре, в которой информационный шум оказывается важнее самого события, качество равно актуальности, и уже никто не в состоянии отделить продукт от его позиционирования, а культурную ценность — от рыночной стоимости. Добро пожаловать в мир Nobrow — мир, в котором вы уже давно живете, хотя и боитесь себе в этом признаться!
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Коротко о товаре

Артикул Маркета
3150638808
Издательство
ISBN
978-5-91103-539-6
Серия
Garage Pro
Автор
Сибрук Д.
Все характеристики
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620 ₽

    Ad Marginem
    Рейтинг 4.9 из 5
    445отзывов
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    Сибрук Д. "Nobrow. Культура маркетинга. Маркетинг культуры"
    Nobrow Культура маркетинга. Маркетинг культуры , Сибрук Дж.
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