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Описание

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Соколоверов А. "УМНО, или Управление маркетингом нетривиальным образом"

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Нет отзывов
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Описание

Цитата
"Чем сильнее бренд, тем больше может позволить себе компания, им владеющая."
О маркетинге и управлении брендом. Благодаря небольшим размерам и весу эта книга легко найдет место на вашем рабочем столе, в сумке или бардачке автомашины (для чтения в пробках), ибо собранные в ней знания нужны и могут быть использованы исключительно в рамках ежедневной практической работы по созданию и развитию брендов.
Почему книга достойна прочтения
• Эта книга написана директором по маркетингу с 20-летним стажем работы в сфере управления брендами.
• Это одна из немногих книг, в которых о серьезных вещах рассказывается доступно и с юмором, однако нет излишнего упрощения.
• В этой книге вы не найдете общепринятых истин, очевидных методик и избитых выводов — здесь собраны плоды размышлений, ошибок, неудач и успехов автора.
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Коротко о товаре

Артикул Маркета
3989182610
Издательство
ISBN
978-5-9614-4400-1
Автор
Соколоверов А.
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

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Цена с картой Яндекс Пэй:291 ₽

Скидка: 31%
–31 %
Вместо: 294 ₽419 ₽
  • Завтра, курьер Маркета • 249 ₽
  • Завтра, в пункт выдачи • 0 ₽
Яндекс Маркет
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Соколоверов А. "УМНО, или Управление маркетингом нетривиальным образом"
Соколоверов А. "УМНО, или Управление маркетингом нетривиальным образом"
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  • Управление изменениями
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    Управление изменениями

    Цена 624 ₽ вместо 1 050
  • Семенчук В. "Мобильное приложение как инструмент бизнеса"
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    Семенчук В. "Мобильное приложение как инструмент бизнеса"

    Цена 291 ₽ вместо 419
  • История кино: Киносъемки, кинопромышленность, киноискусство
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    История кино: Киносъемки, кинопромышленность, киноискусство

    Цена 658 ₽ вместо 1 050
  • 487 хаков для интернет-маркетологов: Как получить еще больше трафика и продаж
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    487 хаков для интернет-маркетологов: Как получить еще больше трафика и продаж

    Цена 872 ₽ вместо 1 363
  • Мольц Б. "Бизнес: Restart"
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    Мольц Б. "Бизнес: Restart"

    Цена 422 ₽ вместо 426
  • Сендеров Д. "Король рынка"
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    Сендеров Д. "Король рынка"

    Цена 422 ₽ вместо 426
  • Эмоциональные продажи. Как увеличить продажи втрое
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    Эмоциональные продажи. Как увеличить продажи втрое

    Цена 502 ₽ вместо 800
  • Коттер Дж. "Лидерство Мацуситы"
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    Коттер Дж. "Лидерство Мацуситы"

    Цена 269 ₽ вместо 388
  • Реклама
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  • Уэбб Брэндон "Управление бизнесом по методикам спецназа"
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    Уэбб Брэндон "Управление бизнесом по методикам спецназа"

    Цена 324 ₽ вместо 467
  • Ламас Д. "Жизнь взаймы: Рассказы врача-реаниматолога о людях, получивших второй шанс"
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    Ламас Д. "Жизнь взаймы: Рассказы врача-реаниматолога о людях, получивших второй шанс"

    Цена 324 ₽ вместо 467
  • Колотилов Е., Парабеллум А. "Удвоение личных продаж. Как менеджеру по продажам повысить свою эффективность"
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    Колотилов Е., Парабеллум А. "Удвоение личных продаж. Как менеджеру по продажам повысить свою эффективность"

    Цена 291 ₽ вместо 419
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 776 ₽ вместо 1 320
  • Летт Я. "Мир из прорех: Новые правила"
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    Летт Я. "Мир из прорех: Новые правила"

    Цена 302 ₽ вместо 435
  • Процесс. Классическая литература/Мировая классика
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    Процесс. Классическая литература/Мировая классика

    Цена 424 ₽ вместо 675
  • Подросток Савенко, или Автопортрет бандита в отрочестве
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    Подросток Савенко, или Автопортрет бандита в отрочестве

    Цена 522 ₽ вместо 863
  • У нас была великая эпоха
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    У нас была великая эпоха

    Цена 540 ₽ вместо 863
  • Обложки Пифагор ПП для тетради и дневника , комплект 20 шт, прозрачные, плотные, 60 мкм, 210х350 мм.
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    Обложки Пифагор ПП для тетради и дневника , комплект 20 шт, прозрачные, плотные, 60 мкм, 210х350 мм.

    Цена 302 ₽ вместо 305
  • Петербург
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    Петербург

    Цена 776 ₽ вместо 1 238
  • Кесоян Светлана "Торт. Кулинарный детектив"
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    Кесоян Светлана "Торт. Кулинарный детектив"

    Цена 317 ₽ вместо 320
  • Исландия
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    Исландия

    Цена 620 ₽ вместо 988
  • Реклама
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  • Молодой негодяй
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    Молодой негодяй

    Цена 549 ₽ вместо 925
  • Московский гамбит
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    Московский гамбит

    Цена 540 ₽ вместо 863
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