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Описание

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Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

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Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут? 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Описание

О чем

Стив Бланк, гуру стартап-движения, говорит, что главное для начинающего предпринимателя - это "выйти из офиса", то есть начать напрямую узнавать у клиентов, что им нужно. Однако получите ли вы действительно важную информацию, зависит от того, какие вопросы вы будете задавать. Кстати, самый популярный вопрос - "Нравится ли вам наша идея или продукт"? - неверен. Это все равно что спрашивать маму, по душе ли ей ваша идея: она любит вас и в любом случае похвалит, не желая расстраивать. Так же поступают и 99% клиентов. В общем, чтобы быть успешным предпринимателем, надо знать, как и что именно спрашивать, и по книге Роба Фитцпатрика вы научитесь это делать!
Автор поможет вам понять, когда ответ дается из вежливости и не несет никакой ценности, подскажет, в каком направлении следует развивать беседу, какие уточняющие вопросы задавать, как избегать социально желаемых ответов, как понять, что в продукте хорошо или плохо, нужен ли он рынку, как его правильно позиционировать - и все это со множеством реальных примеров.
Перед вами краткое, полезное и написанное с хорошим юмором практическое руководство по эффективному общению предпринимателя с клиентами. Оно поможет вам сэкономить время, деньги и нервы.

Цитата

"Я технарь, а не продавец. Все книги, посвященные искусству продаж, которые мне довелось читать, были написаны теми и для тех, кто уже достаточно хорошо освоил работу с людьми. Они знакомы с негласными правилами общения. Мне же пришлось осваивать их с превеликим трудом, буквально с нуля. Вы наверняка слышали эту фразу: “Вы мне не звоните, я сам вам позвоню”? Мне ее тоже говорили (и я верил этим словам). Благодаря бесценной помощи коллег и наставников я наконец научился понимать, что к чему, и смог заключить сделки с такими компаниями, как Sony и MTV. Но я узнал и о том, какая глубокая пропасть лежит между цифрами в учебниках и в выписках с банковских счетов."

Зачем читать

• Научитесь общаться с клиентами так, чтобы получать от них максимально актуальную информацию о своей бизнес-идее или товаре.
• Изучите множество примеров правильных и неправильных вопросов, с которыми стоит или не стоит заходить к клиентам.
• Узнайте, как правильно интерпретировать ответы клиентов и какие встречные вопросы нужно задать для прояснения их потребностей.

Для кого

Для предпринимателей, стартаперов, менторов, продавцов, студентов экономических вузов.
Читать далее
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Коротко о товаре

Артикул Маркета
4229465896
Издательство
ISBN
978-5-9614-3045-5
Серия
Альпина.Бизнес
Автор
Фитцпатрик Р.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Alpina Digital
Alpina Digital

Где купить

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Цена с картой Яндекс Пэй:365 ₽

Скидка: 44%
–44 %
Вместо: 373 ₽653 ₽
  • Завтра, курьер Маркета • 249 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:699 ₽

Скидка: 24%
–24 %
Вместо: 713 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽
Иглика-Пресс
Рейтинг 5 из 5
981отзыв

Цена с картой Яндекс Пэй:814 ₽

Скидка: 2%
–2 %
Вместо: 830 ₽
  • 1 июня, курьер Маркета • 99 ₽
  • 1 июня, в пункт выдачи • 0 ₽
COMBOOK
Рейтинг 4.9 из 5
3Котзывов
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Фитцпатрик Р. "Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?"
Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
4.9
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4.9
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8 февраля • РОМАН ПРОКУРОНОВ
Комментарий: Для тех кто не читал - прочитать стоит. В целом суть всей книги можно описать в словах "если ты будешь спрашивать близких как им т...
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14 января • girnal
Комментарий: Книга Котора была прочитана на одном дыхании и было очень жалко когда я ее пропитала. Выводы сделаны, они применимы в практике!
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6 декабря 2023 • WriterEvgen
Достоинства: Затрагивает важнейшие темы. Учит разговаривать, и получать от этого результат.Комментарий: Почти всю разрисовал заметками. Книга крутая для начинающего маркетолога.
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21 ноября 2023 • Михаил Наместников
Достоинства: Упакована хорошо, все качественно
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4 августа 2023 • Слава С
Достоинства: Качество науличшие, отпечатано прекрасноНедостатки: нетКомментарий: Советую эту книгу кто хоть как то связан с менеджментом/продажами, эта книга перевернет мир большинства людей которые работаю в да...
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Достоинства: Действительно полезная книга для маркетологов, для владельцев бизнеса, начинающих стартаперов. Очевидные вещи собраны воедино и ло...
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2 июня 2023 • Имя скрыто
Достоинства: Хорошее издательство, отличная печать, доступная ценаНедостатки: Не заметил
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24 февраля 2023 • Вадим Чигрин
Достоинства: Классная и не дорогаяНедостатки: Нет
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 526 ₽ вместо 920
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 974 ₽ вместо 1 853
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 549 ₽ вместо 1 120
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    Цена 242 ₽ вместо 244
  • Роджер Бест. Маркетинг от потребителя (новинка)
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    Роджер Бест. Маркетинг от потребителя (новинка)

    Цена 2 726 ₽ вместо 3 829
  • Мастер и Маргарита. Булгаков М.
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    Мастер и Маргарита. Булгаков М.

    Цена 134 ₽ вместо 135
  • Манга Магическая битва. Книга 3. Командный бой. Чёрная вспышка
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    Манга Магическая битва. Книга 3. Командный бой. Чёрная вспышка

    Цена 661 ₽ вместо 668
  • Реклама
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  • Книга Компромисс
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    Книга Компромисс

    Цена 242 ₽ вместо 244
  • Как создать продукт, который купят. Метод Lean Customer Development
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    Как создать продукт, который купят. Метод Lean Customer Development

    Цена 626 ₽ вместо 1 050
  • Марти Каган. Вдохновленные. Все, что нужно знать продакт-менеджеру
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    Марти Каган. Вдохновленные. Все, что нужно знать продакт-менеджеру

    Цена 1 040 ₽ вместо 1 334
  • Лидерство, основанное на принципах
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    Лидерство, основанное на принципах

    Цена 410 ₽ вместо 550
  • Это прорыв 100 уроков бизнес инноваций Книга Бидуэлл Джеймс 12+
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    Это прорыв 100 уроков бизнес инноваций Книга Бидуэлл Джеймс 12+

    Цена 867 ₽ вместо 994
  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 472 ₽ вместо 629
  • Бауэр М. "Курс на лидерство"
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    Бауэр М. "Курс на лидерство"

    Цена 349 ₽ вместо 353
  • Дюна
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    Дюна

    Цена 375 ₽ вместо 541
  • Ода Э. "Манга One Piece. Большой куш. Кн.1. Ода Э."
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    Ода Э. "Манга One Piece. Большой куш. Кн.1. Ода Э."

    Цена 537 ₽ вместо 645
  • Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."
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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."

    Цена 1 803 ₽ вместо 1 821
  • Книга 1984
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    Книга 1984

    Цена 177 ₽ вместо 179
  • Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС
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    Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС

    Цена 357 ₽ вместо 361
  • Реклама
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  • Аптулаева Т. Г. Первый год вместе. Важнейшая книга начинающей мамы
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    Аптулаева Т. Г. Первый год вместе. Важнейшая книга начинающей мамы

    Цена 446 ₽ вместо 540
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
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