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Описание

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Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

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Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут? 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Описание

О чем

Стив Бланк, гуру стартап-движения, говорит, что главное для начинающего предпринимателя - это "выйти из офиса", то есть начать напрямую узнавать у клиентов, что им нужно. Однако получите ли вы действительно важную информацию, зависит от того, какие вопросы вы будете задавать. Кстати, самый популярный вопрос - "Нравится ли вам наша идея или продукт"? - неверен. Это все равно что спрашивать маму, по душе ли ей ваша идея: она любит вас и в любом случае похвалит, не желая расстраивать. Так же поступают и 99% клиентов. В общем, чтобы быть успешным предпринимателем, надо знать, как и что именно спрашивать, и по книге Роба Фитцпатрика вы научитесь это делать!
Автор поможет вам понять, когда ответ дается из вежливости и не несет никакой ценности, подскажет, в каком направлении следует развивать беседу, какие уточняющие вопросы задавать, как избегать социально желаемых ответов, как понять, что в продукте хорошо или плохо, нужен ли он рынку, как его правильно позиционировать - и все это со множеством реальных примеров.
Перед вами краткое, полезное и написанное с хорошим юмором практическое руководство по эффективному общению предпринимателя с клиентами. Оно поможет вам сэкономить время, деньги и нервы.

Цитата

"Я технарь, а не продавец. Все книги, посвященные искусству продаж, которые мне довелось читать, были написаны теми и для тех, кто уже достаточно хорошо освоил работу с людьми. Они знакомы с негласными правилами общения. Мне же пришлось осваивать их с превеликим трудом, буквально с нуля. Вы наверняка слышали эту фразу: “Вы мне не звоните, я сам вам позвоню”? Мне ее тоже говорили (и я верил этим словам). Благодаря бесценной помощи коллег и наставников я наконец научился понимать, что к чему, и смог заключить сделки с такими компаниями, как Sony и MTV. Но я узнал и о том, какая глубокая пропасть лежит между цифрами в учебниках и в выписках с банковских счетов."

Зачем читать

• Научитесь общаться с клиентами так, чтобы получать от них максимально актуальную информацию о своей бизнес-идее или товаре.
• Изучите множество примеров правильных и неправильных вопросов, с которыми стоит или не стоит заходить к клиентам.
• Узнайте, как правильно интерпретировать ответы клиентов и какие встречные вопросы нужно задать для прояснения их потребностей.

Для кого

Для предпринимателей, стартаперов, менторов, продавцов, студентов экономических вузов.
Читать далее
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Коротко о товаре

Артикул Маркета
4229465896
Издательство
ISBN
978-5-9614-3045-5
Серия
Альпина.Бизнес
Автор
Фитцпатрик Р.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Alpina Digital
Alpina Digital

Где купить

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Цена с картой Яндекс Пэй:365 ₽

Скидка: 44%
–44 %
Вместо: 373 ₽653 ₽
  • Завтра, курьер Маркета • 249 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:699 ₽

Скидка: 24%
–24 %
Вместо: 713 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽

Цена с картой Яндекс Пэй:814 ₽

Скидка: 2%
–2 %
Вместо: 830 ₽
  • 4 июня, курьер Маркета • 99 ₽
  • 4 июня, в пункт выдачи • 0 ₽
COMBOOK
Рейтинг 4.9 из 5
3Котзывов
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В общем, чтобы быть успешным предпринимателем, надо знать, как и что именно спрашивать, и по книге Роба Фитцпатрика вы научитесь это делать!\u003Cbr /\u003EАвтор поможет вам понять, когда ответ дается из вежливости и не несет никакой ценности, подскажет, в каком направлении следует развивать беседу, какие уточняющие вопросы задавать, как избегать социально желаемых ответов, как понять, что в продукте хорошо или плохо, нужен ли он рынку, как его правильно позиционировать — и все это со множеством реальных примеров.\u003Cbr /\u003EПеред вами краткое, полезное и написанное с хорошим юмором практическое руководство по эффективному общению предпринимателя с клиентами. 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Фитцпатрик Р. "Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?"
Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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4.9
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8 февраля • РОМАН ПРОКУРОНОВ
Комментарий: Для тех кто не читал - прочитать стоит. В целом суть всей книги можно описать в словах "если ты будешь спрашивать близких как им т...
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14 января • girnal
Комментарий: Книга Котора была прочитана на одном дыхании и было очень жалко когда я ее пропитала. Выводы сделаны, они применимы в практике!
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6 декабря 2023 • WriterEvgen
Достоинства: Затрагивает важнейшие темы. Учит разговаривать, и получать от этого результат.Комментарий: Почти всю разрисовал заметками. Книга крутая для начинающего маркетолога.
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21 ноября 2023 • Михаил Наместников
Достоинства: Упакована хорошо, все качественно
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4 августа 2023 • Слава С
Достоинства: Качество науличшие, отпечатано прекрасноНедостатки: нетКомментарий: Советую эту книгу кто хоть как то связан с менеджментом/продажами, эта книга перевернет мир большинства людей которые работаю в да...
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Достоинства: Действительно полезная книга для маркетологов, для владельцев бизнеса, начинающих стартаперов. Очевидные вещи собраны воедино и ло...
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2 июня 2023 • Имя скрыто
Достоинства: Хорошее издательство, отличная печать, доступная ценаНедостатки: Не заметил
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24 февраля 2023 • Вадим Чигрин
Достоинства: Классная и не дорогаяНедостатки: Нет
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 533 ₽ вместо 920
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 549 ₽ вместо 1 120
  • Как создать продукт, который купят. Метод Lean Customer Development
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    Как создать продукт, который купят. Метод Lean Customer Development

    Цена 626 ₽ вместо 1 050
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 974 ₽ вместо 1 853
  • Тревожные люди. Фредрик Бакман
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    Марти Каган. Вдохновленные. Все, что нужно знать продакт-менеджеру

    Цена 1 040 ₽ вместо 1 334
  • Реклама
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  • Золотые правила продаж. 75 техник успешных холодных звонков, убедительных презентаций и коммерческих предложений, от которых невозможно отказаться
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    Золотые правила продаж. 75 техник успешных холодных звонков, убедительных презентаций и коммерческих предложений, от которых невозможно отказаться

    Цена 2 043 ₽ вместо 2 064
  • Бауэр М. "Курс на лидерство"
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    Бауэр М. "Курс на лидерство"

    Цена 349 ₽ вместо 353
  • Гадальные карты Просто Таро Ответ сразу для начинающих
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    Гадальные карты Просто Таро Ответ сразу для начинающих

    Цена 519 ₽ вместо 759
  • Звезда эфира: Прокачиваем навыки онлайн-коммуникации
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    "Тайная опора: привязанность в жизни ребенка"Петрановская Л. В.

    Цена 466 ₽ вместо 680
  • Гарри Поттер. Комплект из 7 книг в коробке
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    Гарри Поттер. Комплект из 7 книг в коробке

    Цена 6 964 ₽ вместо 7 034
  • Аптулаева Т. Г. Первый год вместе. Важнейшая книга начинающей мамы
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 699 ₽ вместо 706
  • Реклама
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  • Гарри Поттер и философский камень
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    Гарри Поттер и философский камень

    Цена 778 ₽
  • Длинные нарды (Чеботарев)
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    Длинные нарды (Чеботарев)

    Цена 782 ₽ вместо 1 185
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