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Описание

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Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

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4.9
(61)
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Описание

О чем

Стив Бланк, гуру стартап-движения, говорит, что главное для начинающего предпринимателя - это "выйти из офиса", то есть начать напрямую узнавать у клиентов, что им нужно. Однако получите ли вы действительно важную информацию, зависит от того, какие вопросы вы будете задавать. Кстати, самый популярный вопрос - "Нравится ли вам наша идея или продукт"? - неверен. Это все равно что спрашивать маму, по душе ли ей ваша идея: она любит вас и в любом случае похвалит, не желая расстраивать. Так же поступают и 99% клиентов. В общем, чтобы быть успешным предпринимателем, надо знать, как и что именно спрашивать, и по книге Роба Фитцпатрика вы научитесь это делать!
Автор поможет вам понять, когда ответ дается из вежливости и не несет никакой ценности, подскажет, в каком направлении следует развивать беседу, какие уточняющие вопросы задавать, как избегать социально желаемых ответов, как понять, что в продукте хорошо или плохо, нужен ли он рынку, как его правильно позиционировать - и все это со множеством реальных примеров.
Перед вами краткое, полезное и написанное с хорошим юмором практическое руководство по эффективному общению предпринимателя с клиентами. Оно поможет вам сэкономить время, деньги и нервы.

Цитата

"Я технарь, а не продавец. Все книги, посвященные искусству продаж, которые мне довелось читать, были написаны теми и для тех, кто уже достаточно хорошо освоил работу с людьми. Они знакомы с негласными правилами общения. Мне же пришлось осваивать их с превеликим трудом, буквально с нуля. Вы наверняка слышали эту фразу: “Вы мне не звоните, я сам вам позвоню”? Мне ее тоже говорили (и я верил этим словам). Благодаря бесценной помощи коллег и наставников я наконец научился понимать, что к чему, и смог заключить сделки с такими компаниями, как Sony и MTV. Но я узнал и о том, какая глубокая пропасть лежит между цифрами в учебниках и в выписках с банковских счетов."

Зачем читать

• Научитесь общаться с клиентами так, чтобы получать от них максимально актуальную информацию о своей бизнес-идее или товаре.
• Изучите множество примеров правильных и неправильных вопросов, с которыми стоит или не стоит заходить к клиентам.
• Узнайте, как правильно интерпретировать ответы клиентов и какие встречные вопросы нужно задать для прояснения их потребностей.

Для кого

Для предпринимателей, стартаперов, менторов, продавцов, студентов экономических вузов.
Читать далее
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Коротко о товаре

Артикул Маркета
4229465896
Издательство
ISBN
978-5-9614-3045-5
Серия
Альпина.Бизнес
Автор
Фитцпатрик Р.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Alpina Digital
Alpina Digital

Где купить

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Цена с картой Яндекс Пэй:357 ₽

Скидка: 45%
–45 %
Вместо: 372 ₽653 ₽
  • Завтра, курьер Маркета • 249 ₽
  • Завтра, в пункт выдачи • 0 ₽
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Цена с картой Яндекс Пэй:699 ₽

Скидка: 41%
–41 %
Вместо: 713 ₽
  • Завтра, курьер Маркета • 99 ₽
  • Завтра, в пункт выдачи • 0 ₽

Цена с картой Яндекс Пэй:814 ₽

Скидка: 2%
–2 %
Вместо: 830 ₽
  • 19 июня, курьер Маркета • 99 ₽
  • 19 июня, в пункт выдачи • 0 ₽
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Фитцпатрик Р. "Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?"
Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
4.9
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Цена с картой Яндекс Пэй:357 ₽

Скидка: 45%
–45 %
Вместо: 372 ₽653 ₽
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4.9
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У продавца:61 оценка·18 отзывов
У всех продавцов:93 оценки·27 отзывов
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user avatar
4 месяца назад • РОМАН ПРОКУРОНОВ • Куплен на Маркете
Комментарий: Для тех кто не читал - прочитать стоит. В целом суть всей книги можно описать в словах "если ты будешь спрашивать близких как им твоя идея, они скажут что "это гениально" просто что бы не расстраивать тебя. " - все остальное про то как правильно сформулировать свой вопрос что бы тебя не "пожалели".
user avatar
Год назад • Константин Б. • Куплен на Маркете
Достоинства: Действительно полезная книга для маркетологов, для владельцев бизнеса, начинающих стартаперов. Очевидные вещи собраны воедино и логично. По сути, набор решений, как вести переговоры, как общаться с клиентом/заказчиком/спонсором/партнером.
user avatar
10 месяцев назад • Слава С • Куплен на Маркете
Достоинства: Качество науличшие, отпечатано прекрасно
Недостатки: нет
Комментарий: Советую эту книгу кто хоть как то связан с менеджментом/продажами, эта книга перевернет мир большинства людей которые работаю в данной сфере деятельности
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 529 ₽ вместо 1 120
  • Золотые правила продаж. 75 техник успешных холодных звонков, убедительных презентаций и коммерческих предложений, от которых невозможно отказаться
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    Золотые правила продаж. 75 техник успешных холодных звонков, убедительных презентаций и коммерческих предложений, от которых невозможно отказаться

    Цена 2 043 ₽ вместо 2 064
  • Я шью (Ya Sew) №35 журнал по шитью с выкройками
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    Как создать продукт, который купят. Метод Lean Customer Development

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    Комбинированные летние задания за курс 3 класса. 50 занятий по русскому языку и математике. ФГОС

    Цена 357 ₽ вместо 361
  • Роджер Бест. Маркетинг от потребителя (новинка)
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    Роджер Бест. Маркетинг от потребителя (новинка)

    Цена 2 673 ₽ вместо 3 829
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    Реклама
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  • Марти Каган. Вдохновленные. Все, что нужно знать продакт-менеджеру
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    Марти Каган. Вдохновленные. Все, что нужно знать продакт-менеджеру

    Цена 1 040 ₽ вместо 1 334
  • Вредные советы
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    Вредные советы

    Цена 298 ₽ вместо 301
  • Бауэр М. "Курс на лидерство"
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    Бауэр М. "Курс на лидерство"

    Цена 349 ₽ вместо 353
  • Это прорыв! 100 уроков бизнес-инноваций (Бидвелл Д.)
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    Это прорыв! 100 уроков бизнес-инноваций (Бидвелл Д.)

    Цена 979 ₽ вместо 999
  • Метод волка с Уолл-стрит: Откровения лучшего продавца в мире
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    Метод волка с Уолл-стрит: Откровения лучшего продавца в мире

    Цена 2 887 ₽ вместо 2 916
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    Комбинированные летние задания за курс 1 класса. 50 занятий по русскому языку и математике

    Цена 254 ₽ вместо 514
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    Цена 1 867 ₽ вместо 1 886
  • Манга. Человек-бензопила. Книга 10. Закуска. Фудзимото. Т.
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    Манга. Человек-бензопила. Книга 10. Закуска. Фудзимото. Т.

    Цена 762 ₽ вместо 770
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 068 ₽ вместо 1 853
  • Матесон Р. "Книга Куда приводят мечты. Матесон Р."
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    Матесон Р. "Книга Куда приводят мечты. Матесон Р."

    Цена 227 ₽ вместо 229
  • Махаон Книга Гарри Поттер и философский камень
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    Махаон Книга Гарри Поттер и философский камень

    Цена 2 055 ₽
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    Реклама
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  • Мур Алан "Комикс Хранители. Мур А."
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    Мур Алан "Комикс Хранители. Мур А."

    Цена 1 491 ₽ вместо 1 725
  • Книга Рассказы для детей
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    Книга Рассказы для детей

    Цена 123 ₽ вместо 170
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