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Стивен Шиффман "Золотые правила продаж: 75 техник успешных холодных звонков, убедительных презентаций и коммерческих предложений, от которых невозможно отказаться (электронная книга)"

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Описание

О чем
Всемирно известный гуру продаж Стивен Шиффман обучил более полумиллиона сейлз-менеджеров. Эта книга — квинтэссенция его тридцатилетнего опыта, в ней он сформулировал 75 правил, которым нужно следовать на всех этапах продаж, чтобы ваша работа гарантированно привела к заключению сделки.
Успешного продавца, говорит Стивен Шиффман, отличает то, что он способен предвидеть события, происходящие в отрасли, где он продает. Руководствуясь предложенными техниками, вы сумеете просчитывать и предотвращать проблемы, с которыми может столкнуться покупатель, узнаете, где находить клиентов, как правильно начинать переговоры и обходить отговорки, какие ошибки чаще всего допускают при продажах по электронной почте и почему важно умение вовремя замолчать. Благодаря этой книге ваши продажи станут стабильно успешными!
Особенности
- Пошаговое руководство по продажам, которое поможет вам на любом этапе — от поиска новых клиентов и составления коммерческого предложения до заключения сделки. Автор разбирает ошибки, которые допускают сейлз-менеджеры, и дает рекомендации, как их избежать.
- Управление изменениями — ключ успешных продаж. Автор убежден, что для менеджера главная помеха — это не предложения конкурирующих компаний, а отсутствие понимание того, что происходит в отрасли, где вы работаете, в компании, которой вы предлагаете свой продукт или услугу. С помощью предложенных техник вы научитесь предугадывать возражения или сомнения потенциальных покупателей и делать предложения, от которых невозможно отказаться.
Для кого
Для сейлз-менеджеров и руководителей отделов продаж.
Читать далее
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Коротко о товаре

Артикул Маркета
3386890616
Издательство
Тип
цифровая книга
Автор
Шиффман С.
Язык издания
русский язык
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

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Цена с картой Яндекс Пэй:395 ₽

Скидка: 1%
–1 %
Вместо: 399 ₽
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Шиффман С. "Золотые правила продаж: 75 техник успешных холодных звонков, убедительных презентаций и коммерческих предложений, от которых невозможно отказаться"
Стивен Шиффман "Золотые правила продаж: 75 техник успешных холодных звонков, убедительных презентаций и коммерческих предложений, от которых невозможно отказаться (электронная книга)"
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    Золотые правила продаж: 75 техник успешных холодных звонков, убедительных презентаций и коммерческих предложений, от которых невозможно отказаться

    Цена 580 ₽ вместо 925
  • Законы человеческой природы
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    Законы человеческой природы

    Цена 932 ₽ вместо 1 586
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 620 ₽ вместо 1 053
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 540 ₽ вместо 920
  • Правила инвестирования Уоррена Баффетта
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    Правила инвестирования Уоррена Баффетта

    Цена 789 ₽ вместо 1 363
  • Хватит быть славным парнем! Как добиться желаемого в любви, работе и жизни
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    Хватит быть славным парнем! Как добиться желаемого в любви, работе и жизни

    Цена 396 ₽ вместо 653
  • Управление жизненным циклом компании: Как организации растут, развиваются и умирают и что с этим делать
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    Управление жизненным циклом компании: Как организации растут, развиваются и умирают и что с этим делать

    Цена 854 ₽ вместо 1 363
  • Харизма: Как влиять, убеждать и вдохновлять + Покет-серия
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    Харизма: Как влиять, убеждать и вдохновлять + Покет-серия

    Цена 363 ₽ вместо 520
  • Реклама
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  • Курс активного трейдера: Покупай, продавай, зарабатывай
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    Курс активного трейдера: Покупай, продавай, зарабатывай

    Цена 1 286 ₽ вместо 2 186
  • Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап
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    Бизнес с нуля: Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели (переплет) / Бизнес литература / Стартап

    Цена 639 ₽ вместо 1 120
  • Тренажер мозга: Как развить гибкость мышления за 40 дней
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    Тренажер мозга: Как развить гибкость мышления за 40 дней

    Цена 441 ₽ вместо 720
  • Найти идею: Введение в ТРИЗ - теорию решения изобретательских задач / Научная литература / Бизнес
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    Найти идею: Введение в ТРИЗ - теорию решения изобретательских задач / Научная литература / Бизнес

    Цена 615 ₽ вместо 1 053
  • Я манипулирую тобой: Методы противодействия скрытому влиянию
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    Я манипулирую тобой: Методы противодействия скрытому влиянию

    Цена 776 ₽ вместо 1 320
  • Кови С. "Кови (мяг) 7 навыков высокоэффективных людей"
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    Кови С. "Кови (мяг) 7 навыков высокоэффективных людей"

    Цена 802 ₽ вместо 810
  • Деньги делают деньги: От зарплаты до финансовой свободы
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    Деньги делают деньги: От зарплаты до финансовой свободы

    Цена 658 ₽ вместо 1 120
  • Продажи
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    Продажи

    Цена 624 ₽ вместо 1 050
  • Как разговаривать с кем угодно, когда угодно и где угодно
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    Как разговаривать с кем угодно, когда угодно и где угодно

    Цена 306 ₽ вместо 520
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