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Стратегические коммуникации. Теория и практика: учебное пособие для студентов вузов. Аспект-Пресс

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Описание

В учебном пособии рассматриваются основные вопросы теории стратегических коммуникаций, в частности, делается акцент на развитии и видах коммуникации в медиатизированном обществе; характеризуются аудитории и этапы формирования коммуникационной стратегии; уделяется внимание диалоговой концепции стратегических коммуникаций и конвергенционным процессам в стратегических коммуникациях. Основные разделы учебного пособия отражают наиболее важные проблемы стратегических коммуникаций - технологии изучения общественного мнения и медиарилейшнз, текстологию связей с общественностью, принципы реализации стратегических коммуникаций в сфере бизнеса (включая интегрированные маркетинговые коммуникации, управление репутацией и корпоративную социальную ответственность бизнеса); принципы современного брендинга; переговорные технологии в стратегических коммуникациях и эффективность рекламы и связей с общественностью. Отдельное внимание уделено инновационным технологиям. Учебное пособие предназначено для бакалавров и магистров, изучающих рекламу и связи с общественностью; специалистов в сфере стратегических коммуникаций, работников рекламных агентств, агентств по связям с общественностью и пресс-служб.
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Коротко о товаре

Артикул Маркета
517315508
Издательство
Предмет
ISBN
978-5-7567-1261-2
Автор
В.А. Евстафьев
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Аспект Пресс

Где купить

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Цена с картой Яндекс Пэй:1 894 ₽

Скидка: 2%
–2 %
Вместо: 1 932 ₽
  • Завтра, курьер Маркета
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Стратегические коммуникации. Теория и практика: Учебное пособие
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    Подставка для книг, учебников, журналов настольная школьная большая Brauberg, регулируемый угол наклона, раздвижная

    Цена 1 341 ₽ вместо 1 917
  • Тетрадь предметная "Фразы с характером", 48 листов в клетку "Английский язык", обложка мелованный картон, выборочный твин-лак, УФ-лак, блок офсет
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    Тетрадь предметная "Фразы с характером", 48 листов в клетку "Английский язык", обложка мелованный картон, выборочный твин-лак, УФ-лак, блок офсет

    Цена 326 ₽ вместо 597
  • Коммуникация. Теория и практика
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    Коммуникация. Теория и практика

    Цена 1 198 ₽ вместо 1 222
  • Основы алгоритмизации и программирования. Ответы на контрольные вопросы. Учебное пособие
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    Основы алгоритмизации и программирования. Ответы на контрольные вопросы. Учебное пособие

    Цена 535 ₽ вместо 540
  • Бизнес-тетрадь Attache Selection Fluid, A4 (203x290 мм), 96 листов, бирюзовая, в клетку, на пружине
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    Бизнес-тетрадь Attache Selection Fluid, A4 (203x290 мм), 96 листов, бирюзовая, в клетку, на пружине

    Цена 181 ₽ вместо 463
  • Тетрадь предметная "Фразы с характером", 48 листов в клетку "Английский язык", обложка мелованный картон, выборочный твин-лак, УФ-лак, блок офсет
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    Тетрадь предметная "Фразы с характером", 48 листов в клетку "Английский язык", обложка мелованный картон, выборочный твин-лак, УФ-лак, блок офсет

    Цена 302 ₽ вместо 308
  • Тетрадь на кольцах А5 (180х220 мм), 120 листов, под кожу, клетка, Brauberg Joy, зелёный/светло-зелёный, 129991
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    Тетрадь на кольцах А5 (180х220 мм), 120 листов, под кожу, клетка, Brauberg Joy, зелёный/светло-зелёный, 129991

    Цена 377 ₽ вместо 539
  • Подставка для книг и планшетов бамбуковая BRAUBERG, 28х20 см, регулируемый угол, 237895
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    Подставка для книг и планшетов бамбуковая BRAUBERG, 28х20 см, регулируемый угол, 237895

    Цена 1 109 ₽ вместо 3 344
  • Реклама
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  • Тетрадь предметная "Новая классика", 48 листов в клетку «Геометрия», обложка картон, ВД-лак
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  • Основы алгоритмизации и программирования на языке Питон. Учебник
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    Основы алгоритмизации и программирования на языке Питон. Учебник

    Цена 1 599 ₽ вместо 1 615
  • Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)
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    Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)

    Цена 245 ₽ вместо 699
  • Проектирование информационных систем. Учебное пособие. СПО
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    Проектирование информационных систем. Учебное пособие. СПО

    Цена 3 947 ₽ вместо 3 987
  • Подставка для книг, учебников, журналов настольная школьная Brauberg, регулируемый угол наклона, металл/пластик, черная, 237446
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    Подставка для книг, учебников, журналов настольная школьная Brauberg, регулируемый угол наклона, металл/пластик, черная, 237446

    Цена 616 ₽ вместо 879
  • Зубарев Ю. М. "Расчет и проектирование приспособлений в машиностроении"
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    Зубарев Ю. М. "Расчет и проектирование приспособлений в машиностроении"

    Цена 1 694 ₽ вместо 1 711
  • Прикладные методы теории надежности технических объектов и технологических систем. Учебное пособие
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    Прикладные методы теории надежности технических объектов и технологических систем. Учебное пособие

    Цена 1 877 ₽ вместо 1 896
  • Рюкзак / ранец / портфель мужской, женский, школьный, подростковый, городской Staff Flash универсальный, черно-синий, 40х30х16 см
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    Рюкзак / ранец / портфель мужской, женский, школьный, подростковый, городской Staff Flash универсальный, черно-синий, 40х30х16 см

    Цена 400 ₽ вместо 571
  • Тетрадь предметная "Новая классика", 48 листов в клетку «Английский язык», обложка картон, ВД-лак
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    Тетрадь предметная "Новая классика", 48 листов в клетку «Английский язык», обложка картон, ВД-лак

    Цена 493 ₽ вместо 503
  • Рюкзак STAFF AIR компактный, хаки, 40х23х16 см, 270291
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    Рюкзак STAFF AIR компактный, хаки, 40х23х16 см, 270291

    Цена 367 ₽ вместо 525
  • Реклама
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  • Плёнка самоклеящаяся прозрачная бесцветная для книг и учебников, 0.33 х 1.5 м, 50 мкм, Sadipal экономичная упаковка
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    Плёнка самоклеящаяся прозрачная бесцветная для книг и учебников, 0.33 х 1.5 м, 50 мкм, Sadipal экономичная упаковка

    Цена 275 ₽ вместо 281
  • Обложки ПП для тетради и дневника пифагор, комплект 20 шт, прозрачные, плотные, 60 мкм, 210х350 мм, 223486
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    Обложки ПП для тетради и дневника пифагор, комплект 20 шт, прозрачные, плотные, 60 мкм, 210х350 мм, 223486

    Цена 289 ₽ вместо 351
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