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Описание

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Стратегический маркетинг: теория и практика. Учебное пособие.

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Нет отзывов
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Описание

Целью изучения дисциплины является формирование у студентов комплекса знаний, умений и навыков в области стратегического маркетинга современного предприятия. Задачами изучения дисциплины является получение профессиональных компетенций, связанных с использованием знаний и опыта в области стратегического маркетинга на основе маркетинговой информации, которая позволит определить направление развития предприятия при конкретном состоянии рыночной конъюнктуры.
В этом учебнике вы познакомитесь с концепцией стратегического маркетинга, и она поможет вам сформировать системное мышление в области решения сложных задач развития экономических субъектов разных типов, работающих на принципиально разных рынках.
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Коротко о товаре

Артикул Маркета
3896954330
Издательство
ISBN
9785913594891
Автор
Краснянская О.В.
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Солон-Пресс

Где купить

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Цена с картой Яндекс Пэй:563 ₽

Скидка: 2%
–2 %
Вместо: 575 ₽
  • 8 июня, курьер Маркета • 99 ₽
  • 8 июня, в пункт выдачи • 0 ₽
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Стратегический маркетинг: теория и практика. Учебное пособие.
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    Мастер и Маргарита. Булгаков М.

    Цена 180 ₽ вместо 182
  • Практический маркетинг. (пер.)
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    Практический маркетинг. (пер.)

    Цена 829 ₽ вместо 845
  • Дум Э. Творец слез
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    Дум Э. Творец слез

    Цена 751 ₽ вместо 759
  • Тревожные люди. Фредрик Бакман
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    Михаэлидес А. Безмолвный пациент

    Цена 638 ₽ вместо 747
  • Современный стратегический анализ: теория и практика использования в деятельности российских организаций: Монография
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    Современный стратегический анализ: теория и практика использования в деятельности российских организаций: Монография

    Цена 2 883 ₽ вместо 2 912
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
  • Стратегический менеджмент
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    Стратегический менеджмент

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    Шпаргалка по криминалистике

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    Маркетинг на предприятиях и в корпорациях: теория и практика

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    Почему лучше покупать именно у вас? Как разработать стратегическое уникальное торговое предложение

    Цена 1 503 ₽ вместо 2 930
  • Никишов А. Б. "Право на свободу творчества в Российской Федерации. Монография"
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    Никишов А. Б. "Право на свободу творчества в Российской Федерации. Монография"

    Цена 272 ₽ вместо 305
  • Книга 1984
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    Книга 1984

    Цена 130 ₽ вместо 179
  • Реклама
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  • Вып.151. Источники питания модулей стиральных машин, Родин А, Тюнин Н. А.
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    Вып.151. Источники питания модулей стиральных машин, Родин А, Тюнин Н. А.

    Цена 938 ₽ вместо 958
  • Единая теория всего
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    Единая теория всего

    Цена 396 ₽ вместо 400
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