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Описание

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Стратегический маркетинг: теория и практика. Учебное пособие.

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Нет отзывов
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Описание

Целью изучения дисциплины является формирование у студентов комплекса знаний, умений и навыков в области стратегического маркетинга современного предприятия. Задачами изучения дисциплины является получение профессиональных компетенций, связанных с использованием знаний и опыта в области стратегического маркетинга на основе маркетинговой информации, которая позволит определить направление развития предприятия при конкретном состоянии рыночной конъюнктуры.
В этом учебнике вы познакомитесь с концепцией стратегического маркетинга, и она поможет вам сформировать системное мышление в области решения сложных задач развития экономических субъектов разных типов, работающих на принципиально разных рынках.
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Коротко о товаре

Артикул Маркета
3896954330
Издательство
ISBN
9785913594891
Автор
Краснянская О.В.
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Солон-Пресс

Где купить

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Цена с картой Яндекс Пэй:563 ₽

Скидка: 2%
–2 %
Вместо: 575 ₽
  • 27 июня, курьер Маркета • 99 ₽
  • 27 июня, в пункт выдачи • 0 ₽
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  • Практический маркетинг. (пер.)
    –25 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-9g9fz6ilnvt/toggleWishlist":{"skuId":"848846035","productId":1781298327,"offerId":"olKWH6RgHUtdC3SdZ8XUcA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQl+W/54CsgZJBEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIl+mx0QYQ07nhlAMYje3UBiD+0OsI","sign":"pAJjqYg+it1YoaYXTV1ZQ0Y7oKXTWiDdAArkHCHM7mI="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-9g9fz6ilnvt/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Практический маркетинг. (пер.)

    С картой  Пэй
    Цена с картой Яндекс Пэй 720 ₽ вместо 734
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  • Стратегический менеджмент
    –11 %
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    Стратегический менеджмент

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 508 ₽ вместо 1 523
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  • Никишов А. Б. "Право на свободу творчества в Российской Федерации. Монография"
    –11 %
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    Никишов А. Б. "Право на свободу творчества в Российской Федерации. Монография"

    С картой  Пэй
    Цена с картой Яндекс Пэй 272 ₽ вместо 305
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  • Стратегический менеджмент
    –11 %
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    Стратегический менеджмент

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 670 ₽ вместо 1 687
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  • Оперное искусство: специфика маркетинговых коммуникаций. Монография
    –2 %
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    Оперное искусство: специфика маркетинговых коммуникаций. Монография

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 022 ₽ вместо 2 064
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  • Маркетинг на предприятиях и в корпорациях: теория и практика
    –1 %
    ПРОМОКОД –15 %
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    Маркетинг на предприятиях и в корпорациях: теория и практика

    С картой  Пэй
    Цена с картой Яндекс Пэй 842 ₽ вместо 851
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  • Вып.151. Источники питания модулей стиральных машин, Родин А, Тюнин Н. А.
    –2 %
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    Вып.151. Источники питания модулей стиральных машин, Родин А, Тюнин Н. А.

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 938 ₽ вместо 958
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  • Инструментальные средства информационных систем. Учебное пособие
    –2 %
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    Инструментальные средства информационных систем. Учебное пособие

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 426 ₽ вместо 2 476
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  • Финансирование политических партий. Теория и практические рекомендации
    –2 %
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    Финансирование политических партий. Теория и практические рекомендации

    С картой  Пэй
    Цена с картой Яндекс Пэй 674 ₽ вместо 688
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  • Практикум по шахматной тактике. Матовые комбинации. Двойной удар. Связка
    –2 %
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    Практикум по шахматной тактике. Матовые комбинации. Двойной удар. Связка

    Рейтинг товара: 3 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 479 ₽ вместо 489
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  • Современный стратегический анализ: теория и практика использования в деятельности российских организаций: Монография
    –2 %
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    Современный стратегический анализ: теория и практика использования в деятельности российских организаций: Монография

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 854 ₽ вместо 2 912
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  • Искусство поиска решения в нестандартной задаче
    –28 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-uyrym0x16yb/toggleWishlist":{"skuId":"775079475","productId":1781865614,"offerId":"6KxurJMg0B8DjdGrwG2jTA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQl+W/54CsgZJBEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIjrnU0QYQs4zL8QIYlsPBByD+0OsI","sign":"VljE0UISVnm9dbXK4r8WWckXKrSuDQ54k6Sitg06HQA="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-uyrym0x16yb/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Искусство поиска решения в нестандартной задаче

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 197 ₽ вместо 1 221
    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  • Искусственный интеллект для "чайников"
    –2 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-vgh0z2globj/toggleWishlist":{"skuId":"102714748090","productId":57143548,"offerId":"DFG5huMiVdd3GeHpAdQYnw","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQl+W/54CsgZJBEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI/OGfGxC62ZrS/gIYvMLBByD+0OsI","sign":"6OmFdkmlFP4vhR0sAW+nSBSH+kH6s14uvE1L11IkTKw="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-vgh0z2globj/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Искусственный интеллект для "чайников"

    С картой  Пэй
    Цена с картой Яндекс Пэй 745 ₽ вместо 761
    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  • Стандартизация метрология и подтверждение соответствия
    –1 %
    ПРОМОКОД –15 %
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    Стандартизация метрология и подтверждение соответствия

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 567 ₽ вместо 1 583
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    Культурология. Теория и практика. Учебное пособие

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    Цена с картой Яндекс Пэй 3 026 ₽ вместо 3 088
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    –49 %
    ПРОМОКОД –15 %
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    Почему лучше покупать именно у вас? Как разработать стратегическое уникальное торговое предложение

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 503 ₽ вместо 1 518
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  • Теория и практика российско-китайских отношений. Монография
    –2 %
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    Теория и практика российско-китайских отношений. Монография

    С картой  Пэй
    Цена с картой Яндекс Пэй 3 940 ₽ вместо 4 020
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  • Основы строительства нефтяных и газовых скважин. Учебное пособие
    –1 %
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    Основы строительства нефтяных и газовых скважин. Учебное пособие

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 877 ₽ вместо 1 896
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  • Маркетинговые исследования. Теоретические и практические аспекты. Учебное пособие
    –1 %
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    Маркетинговые исследования. Теоретические и практические аспекты. Учебное пособие

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 445 ₽ вместо 1 460
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  • План счетов бухгалтерского учета с последними изменениями
    ВАМ–12 %
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    План счетов бухгалтерского учета с последними изменениями

    С картой  Пэй
    Цена с картой Яндекс Пэй 265 ₽ вместо 268
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  • Организационное поведение. Учебник для вузов
    –2 %
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    Организационное поведение. Учебник для вузов

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 324 ₽ вместо 1 350
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  • Обособленные подразделения и обслуживающие производства и хозяйства (ОПХ)
    –1 %
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    Обособленные подразделения и обслуживающие производства и хозяйства (ОПХ)

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 017 ₽ вместо 1 027
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  • Погорельская Справочник кадровика от А до Я
    –32 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-lm5e7aiv13a/toggleWishlist":{"skuId":"102579345594","productId":39218888,"offerId":"mef7tv9Me_MtocIjnA-Bog","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQl+W/54CsgZJBEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIyN3ZEhC6sdKR/gIY7eiGCCD+0OsI","sign":"YRDSJabd8PRBmTQkwyzKw9vfarXT0mX8tZ2G1VKSTt8="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-lm5e7aiv13a/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Погорельская Справочник кадровика от А до Я

    Рейтинг товара: 4 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 2 850 ₽ вместо 2 879
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  • Бари Аналитическое прогнозирование для чайников
    –32 %
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    Бари Аналитическое прогнозирование для чайников

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 672 ₽ вместо 2 699
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  • Единый налоговый счет. Инструкция по эксплуатации
    –1 %
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    Единый налоговый счет. Инструкция по эксплуатации

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 888 ₽ вместо 1 907
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  • 7 шагов к стабильной самооценке
    –1 %
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    7 шагов к стабильной самооценке

    Рейтинг товара: 4.8 из 5
    на основе 97 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 338 ₽ вместо 341
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Стратегический маркетинг: теория и практика. Учебное пособие.
Стратегический маркетинг: теория и практика. Учебное пособие.
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Характеристики

Цена с картой Яндекс Пэй:563 ₽

Скидка: 2%
–2 %
Вместо: 575 ₽
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Идеи для покупок

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Рекомендуем

  • ЭксклюзивКл. Комната Джованни
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    ЭксклюзивКл. Комната Джованни

    Цена 327 ₽ вместо 330
  • В конце они оба умрут
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    В конце они оба умрут

    Цена 634 ₽ вместо 640
  • Аллен Карр "Лёгкий способ бросить курить"
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    Аллен Карр "Лёгкий способ бросить курить"

    Цена 424 ₽ вместо 793
  • Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443
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    Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443

    Цена 119 ₽ вместо 338
  • Книга Мастер и Маргарита
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    Книга Мастер и Маргарита

    Цена 217 ₽ вместо 219
  • Обложки для учебников "Школа России" EUCLID, 5 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)
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    Обложки для учебников "Школа России" EUCLID, 5 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)

    Цена 245 ₽ вместо 399
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 394 ₽ вместо 398
  • 7 шагов к стабильной самооценке
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    7 шагов к стабильной самооценке

    Цена 338 ₽ вместо 341
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    Реклама
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  • Тренируй свой мозг. Японская система развития интеллекта и памяти. Продвинутая версия
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    Тренируй свой мозг. Японская система развития интеллекта и памяти. Продвинутая версия

    Цена 442 ₽ вместо 793
  • Говори красиво и уверенно. Постановка голоса и речи
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    Говори красиво и уверенно. Постановка голоса и речи

    Цена 341 ₽ вместо 677
  • Развивающая настольная игра "Безумный крокодил", на реакцию, внимание, ловкость, для детей
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    Развивающая настольная игра "Безумный крокодил", на реакцию, внимание, ловкость, для детей

    Цена 229 ₽ вместо 605
  • Нетворкинг для разведчиков. Как извлечь пользу из любого знакомства
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    Нетворкинг для разведчиков. Как извлечь пользу из любого знакомства

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    Пиши, сокращай 2025: Как создавать сильный текст

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  • Канеман Д. Думай медленно. Решай быстро. Думай и Решай
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    Цена 2 850 ₽ вместо 4 179
  • Книга Зеленый свет. Макконахи М.
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    Книга Зеленый свет. Макконахи М.

    Цена 744 ₽ вместо 752
  • Книга АСТ Драйзер Том Финансист, 2022, 736 страниц
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    Книга АСТ Драйзер Том Финансист, 2022, 736 страниц

    Цена 530 ₽ вместо 1 617
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 774 ₽ вместо 1 170
  • Атомные привычки. Как приобрести хорошие привычки и избавиться от плохих (мягкая обложка)
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    Атомные привычки. Как приобрести хорошие привычки и избавиться от плохих (мягкая обложка)

    Цена 434 ₽ вместо 777
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    Реклама
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  • Боевое НЛП: техники и модели скрытых манипуляций и защиты от них (#экопокет)
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    Боевое НЛП: техники и модели скрытых манипуляций и защиты от них (#экопокет)

    Цена 456 ₽ вместо 819
  • План счетов бухгалтерского учета с последними изменениями
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    План счетов бухгалтерского учета с последними изменениями

    Цена 265 ₽ вместо 300
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