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Стратегический менеджмент по Котлеру. Лучшие приемы и методы

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5.0

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Описание

Книга Филиппа Котлера - квинтэссенция знаний по стратегическому менеджменту. Это то, что вам действительно нужно знать, чтобы выжить в условиях жесткой конкуренции. Ключевые идеи каждой рассматриваемой теории проиллюстрированы многочисленными примерами из разных сфер бизнеса, как вымышленными, так и из реальной жизни. Книга адресована руководителям - тем, кто призван разрабатывать успешные стратегии и принимать верные решения на благо своей компании и ее сотрудников.

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Коротко о товаре

Артикул Маркета

4229463578

Издательство

Альпина Паблишер

ISBN

9785961476835

Автор

Котлер Ф.

Переводчик

Ирина Матвеева

Все характеристики

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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

Все товары Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:677 ₽

Скидка: 45%

–45 %

Вместо: 698 ₽~~1 238~~ ₽

5 июня, курьер Маркета • 99 ₽
5 июня, в пункт выдачи • 0 ₽

Альпина книги

Рейтинг 5 из 5

7Котзывов

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