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Описание

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Стратегический менеджмент по Котлеру. Лучшие приемы и методы

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5.0
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Описание

Книга Филиппа Котлера - квинтэссенция знаний по стратегическому менеджменту. Это то, что вам действительно нужно знать, чтобы выжить в условиях жесткой конкуренции. Ключевые идеи каждой рассматриваемой теории проиллюстрированы многочисленными примерами из разных сфер бизнеса, как вымышленными, так и из реальной жизни. Книга адресована руководителям - тем, кто призван разрабатывать успешные стратегии и принимать верные решения на благо своей компании и ее сотрудников.
Читать далее
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Коротко о товаре

Артикул Маркета
2101626108633
Издательство
ISBN
9785961476835
Автор
Котлер Ф.
Переводчик
Ирина Матвеева
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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  • Леонард Шерман "Пока псы лают, коты побеждают: Менеджмент без догм"
    –69 %
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    Леонард Шерман "Пока псы лают, коты побеждают: Менеджмент без догм"

    С картой  Пэй
    Цена с картой Яндекс Пэй 361 ₽ вместо 365
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  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 071 ₽ вместо 1 082
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  • Канбан и "точно вовремя" на Toyota. Менеджмент начинается на рабочем месте
    –38 %
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    Канбан и "точно вовремя" на Toyota. Менеджмент начинается на рабочем месте

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 846 ₽ вместо 872
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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –42 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Рейтинг товара: 4.9 из 5
    на основе 90 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 613 ₽ вместо 632
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  • Больше, чем коробка: О безграничном потенциале ограниченного пространства
    –43 %
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    Больше, чем коробка: О безграничном потенциале ограниченного пространства

    Рейтинг товара: 5 из 5
    на основе 6 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 711 ₽ вместо 733
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  • Россман Дизайн впечатлений: Инструменты и шаблоны создания у клиента положительных эмоций от взаимодействия с компанией и продуктом
    –32 %
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    Россман Дизайн впечатлений: Инструменты и шаблоны создания у клиента положительных эмоций от взаимодействия с компанией и продуктом

    С картой  Пэй
    Цена с картой Яндекс Пэй 860 ₽ вместо 869
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Дизайн впечатлений: Инструменты и шаблоны создания у клиента положительных эмоций от взаимодействия с компанией и 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  • Разрешительный маркетинг: Как из незнакомца сделать друга и превратить его в покупателя. 4-е изд
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    Разрешительный маркетинг: Как из незнакомца сделать друга и превратить его в покупателя. 4-е изд

    С картой  Пэй
    Цена с картой Яндекс Пэй 963 ₽ вместо 983
    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  • Управление изменениями без потрясений и конфликтов / Бизнес литература / Управление в кризис
    –38 %
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    Управление изменениями без потрясений и конфликтов / Бизнес литература / Управление в кризис

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 846 ₽ вместо 872
    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  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
    –42 %
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Рейтинг товара: 4.7 из 5
    на основе 56 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 535 ₽ вместо 552
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  • Построение бизнес-моделей: Настольная книга стратега и новатора
    ВАМ–49 %
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    Построение бизнес-моделей: Настольная книга стратега и новатора

    Рейтинг товара: 4.9 из 5
    на основе 17 оценок
    С картой  Пэй
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  • "В поисках совершенства"
    УЦЕНКА
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    "В поисках совершенства"

    Рейтинг товара: 5 из 5
    на основе 3 оценки
    Цена 581 ₽
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  • Кови С. Семь навыков эффективных менеджеров. Самоорганизация, лидерство, раскрытие потенциала. Лидерство
    –1 %
    ПРОМОКОД –22 %
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    Кови С. Семь навыков эффективных менеджеров. Самоорганизация, лидерство, раскрытие потенциала. Лидерство

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 767 ₽ вместо 775
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Семь навыков эффективных менеджеров. Самоорганизация, лидерство, раскрытие потенциала. 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  • Это так не работает! Почему большинство управленческих подходов неэффективны и что с этим делают смелые руководители
    –41 %
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    Это так не работает! Почему большинство управленческих подходов неэффективны и что с этим делают смелые руководители

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 545 ₽ вместо 562
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Почему большинство управленческих подходов неэффективны и что с этим делают смелые 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  • Как я создал Wal-Mart. 5-е изд
    –2 %
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    Как я создал Wal-Mart. 5-е изд

    Рейтинг товара: 4.8 из 5
    на основе 12 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 880 ₽ вместо 898
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  • Как Alibaba использует искусственный интеллект в бизнесе: Сетевое взаимодействие и анализ данных
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    Как Alibaba использует искусственный интеллект в бизнесе: Сетевое взаимодействие и анализ данных

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 068 ₽ вместо 1 090
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  • Финансовый менеджмент и управленческий учет для руководителей и бизнесменов
    –50 %
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    Финансовый менеджмент и управленческий учет для руководителей и бизнесменов

    Рейтинг товара: 4.8 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 081 ₽ вместо 1 114
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  • Бизнес-модели. 55 лучших шаблонов
    ВАМ–49 %
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    Бизнес-модели. 55 лучших шаблонов

    Рейтинг товара: 4.6 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 761 ₽ вместо 785
    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55 лучших 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  • Мэрилин Аткинсон Четыре типа мышления: Принципы трансформации личности Книга I
    –32 %
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    Мэрилин Аткинсон Четыре типа мышления: Принципы трансформации личности Книга I

    Рейтинг товара: 5 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 801 ₽ вместо 809
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  • Проблема не в этом Как переосмыслить задачу, чтобы найти оптимальное решение (Веделл-Веделлсборг Т.)
    –15 %
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    Проблема не в этом Как переосмыслить задачу, чтобы найти оптимальное решение (Веделл-Веделлсборг Т.)

    Рейтинг товара: 5 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 931 ₽ вместо 949
    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не в этом Как переосмыслить задачу, чтобы найти оптимальное решение (Веделл-Веделлсборг 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  • Бизнес-анализ: 25(не)классических методов. Все не так, как кажется
    –49 %
    ПРОМОКОД –15 %
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    Бизнес-анализ: 25(не)классических методов. Все не так, как кажется

    Рейтинг товара: 4.7 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 128 ₽ вместо 1 139
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  • Стратегия конфликта. Шеллинг Томас
    –17 %
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    Стратегия конфликта. Шеллинг Томас

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 824 ₽ вместо 840
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  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете
    –28 %
    ПРОМОКОД –15 %
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете

    Рейтинг товара: 4.2 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 920 ₽ вместо 929
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  • Шабаршин А. А. Элементарный TELEGRAM. Все, что нужно знать о самом перспективном мессенджере страны, чтобы на нем зарабатывать
    –27 %
    ПРОМОКОД –15 %
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    Шабаршин А. А. Элементарный TELEGRAM. Все, что нужно знать о самом перспективном мессенджере страны, чтобы на нем зарабатывать

    С картой  Пэй
    Цена с картой Яндекс Пэй 921 ₽ вместо 930
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А. Элементарный TELEGRAM. Все, что нужно знать о самом перспективном мессенджере страны, чтобы на нем 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  • De Personis / О личностях (комплект из 2 книг) составитель Фурсов А. И. (Платошкин Н. Н, Четверикова О. Н. и др.)
    –2 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-m8u5egu8t9r/toggleWishlist":{"skuId":"101296934305","productId":936739207,"offerId":"RqQdMDv1HF4E4X1Oz4assw","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQxZ/+7qH+m6s2EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcIh4PWvgMQoZuSrvkCGJL29wcg/tDrCA==","sign":"09SxFXt+uc/PL+gfktEVQb0z9Zr7VwkrPx2Y1cQVuOU="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-m8u5egu8t9r/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    De Personis / О личностях (комплект из 2 книг) составитель Фурсов А. И. (Платошкин Н. Н, Четверикова О. Н. и др.)

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 2 184 ₽ вместо 2 228
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  • Мартынов Т. В. Механизм трейдинга. Как построить бизнес на бирже
    –27 %
    ПРОМОКОД –15 %
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    Мартынов Т. В. Механизм трейдинга. Как построить бизнес на бирже

    Рейтинг товара: 4.7 из 5
    на основе 7 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 968 ₽ вместо 978
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  • Кемпкенс О. Дизайн-мышление (мягк.)
    –26 %
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    Кемпкенс О. Дизайн-мышление (мягк.)

    Рейтинг товара: 5 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 4 943 ₽ вместо 4 993
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Стратегический менеджмент по Котлеру 3-е изд.
Стратегический менеджмент по Котлеру. Лучшие приемы и методы
5.0
(1)
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5.0
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  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 5.0. Технологии следующего поколения

    Цена 1 071 ₽ вместо 1 392
  • "Стоик"Драйзер Т.
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    "Стоик"Драйзер Т.

    Цена 256 ₽ вместо 370
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 535 ₽ вместо 920
  • Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер
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    Маркетинг от А до Я. 80 концепций, которые должен знать каждый менеджер

    Цена 613 ₽ вместо 1 053
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 480 ₽ вместо 485
  • Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете
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    Котлер Ф, Картаджайа Х, Сетиаван А. Маркетинг 4.0. Разворот от традиционного к цифровому: технологии продвижения в интернете

    Цена 920 ₽ вместо 1 269
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 079 ₽ вместо 1 853
  • 1984 (новый перевод)
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    1984 (новый перевод)

    Цена 243 ₽ вместо 425
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    Реклама
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  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 690 ₽ вместо 1 320
  • Канбан и "точно вовремя" на Toyota. Менеджмент начинается на рабочем месте
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    Гребенюк М. С. Гениальные скрипты продаж. Как завоевать лояльность клиентов. 10 шагов к удвоению продаж.

    Цена 732 ₽ вместо 1 008
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

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    Стратегия конфликта. Шеллинг Томас

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  • Как завоевывать друзей и оказывать влияние на людей Карнеги Д.
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  • Книга Фламандская доска
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    Книга Фламандская доска

    Цена 229 ₽ вместо 315
  • Терра и тайна созвездий. Книга 1
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    Терра и тайна созвездий. Книга 1

    Цена 728 ₽ вместо 988
  • Космос (покет)
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    Космос (покет)

    Цена 352 ₽ вместо 550
  • Бизнес-модели. 55 лучших шаблонов
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    Бизнес-модели. 55 лучших шаблонов

    Цена 761 ₽ вместо 1 488
  • Настольная игра «Поймай монстрика» (жестяная коробочка)
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    Настольная игра «Поймай монстрика» (жестяная коробочка)

    Цена 269 ₽ вместо 404
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  • Построение бизнес-моделей: Настольная книга стратега и новатора
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    Построение бизнес-моделей: Настольная книга стратега и новатора

    Цена 1 107 ₽ вместо 2 175
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 872 ₽ вместо 1 500
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