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Описание

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Телемаркетинг. Второе дыхание. Новый подход к общению с клиентом

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Описание

Секреты продаж через холодные звонки без давления и манипуляций. Книга о том, как приводить людей, не ожидающих вашего звонка, к покупке товара. Личный опыт автора, прошедшего путь от рядового телемаркетолога до успешного бизнес-тренера с международным статусом. Идеальных холодных звонков не бывает. Бывают результативные. В этом убедилась Галина Хустова, международный тренер-практик с 20-летним опытом в сфере контакт-центров. Сменив творческую карьеру на продажи, больше 10 лет она сама совершала сотни звонков в день. Через работу над собственными ошибками телемаркетолог усовершенствовала навыки общения, научилась формировать правильное впечатление у клиента и поняла, как стать особенным собеседником для человека на другом конце провода. Личный опыт и профессиональные знания легли в основу книги-тренинга. Это исчерпывающий гид по искусству продаж, где самые простые инструменты — телефон и голос — используются наиболее эффективно. Автор раскрывает секреты успешной коммуникации: от умения слушать и анализировать диалоги до списка слов, привлекающих внимание, — и разбирает ошибки на примерах из реальных диалогов. Из книги вы узнаете, как правильно начинать и заканчивать разговоры, привлекать внимание и формировать доверие к вашим словам, эффективно реагировать на возражения клиентов и легко задавать встречные вопросы для получения конверсии. После прочтения книги и применения рекомендаций ваши собеседники перестанут раздраженно бросать трубку и вносить ваш контакт в черный список. Цитаты «Открою свой маленький секрет: я задаю вопросы клиенту до тех пор, пока сама не пойму, нужен ему мой продукт или нет». «Самый главный показатель эффективности — это реакция клиента на меня в определенный момент разговора, а не вырванный из контекста опыт». «Клиент — это самое правдивое зеркало! Зеркало, которое не обманет, честно отразит то, что происходит с вами на самом деле и как вы выглядите». «Не контроль качества регулирует, когда и сколько раз называть клиента по имени, а только ваше собственное чутье и понимание ценности имени для вас самих». Зачем читать Уметь говорить так, чтобы вас слушали. Научиться управлять настроением людей. Узнать, как произвести правильное впечатление за первые три секунды разговора. Особенности Книга содержит анализ реальных ситуаций с разбором ошибок и выявлением сильных сторон оператора. Личная история человека, совершавшего сотни холодных звонков на протяжении 14 лет. Книга дополнена примерами диалогов и привлекающих внимание слов, которые помогут отточить навыки общения и превратиться из ремесленника в мастера переговоров.
Читать далее
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Коротко о товаре

Артикул Маркета
4891060398
Издательство
ISBN
9785206002362
Автор
Г. Хаустова
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина PRO

Где купить

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Цена с картой Яндекс Пэй:589 ₽

Скидка: 40%
–40 %
Вместо: 601 ₽988 ₽
  • 30 мая, курьер Маркета • 99 ₽
  • 30 мая, в пункт выдачи • 0 ₽
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Автор раскрывает секреты успешной коммуникации: от умения слушать и анализировать диалоги до списка слов, привлекающих внимание, — и разбирает ошибки на примерах из реальных диалогов.Из книги вы узнаете, как правильно начинать и заканчивать разговоры, привлекать внимание и формировать доверие к вашим словам, эффективно реагировать на возражения клиентов и легко задавать встречные вопросы для получения конверсии. После прочтения книги и применения рекомендаций ваши собеседники перестанут раздраженно бросать трубку и вносить ваш контакт в черный список.Цитаты«Открою свой маленький секрет: я задаю вопросы клиенту до тех пор, пока сама не пойму, нужен ему мой продукт или нет».«Самый главный показатель эффективности — это реакция клиента на меня в определенный момент разговора, а не вырванный из контекста опыт».«Клиент — это самое правдивое зеркало! 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Хаустова Телемаркетинг. Второе дыхание. Новый подход к общению с клиентом
Телемаркетинг. Второе дыхание. Новый подход к общению с клиентом
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Характеристики

Цена с картой Яндекс Пэй:589 ₽

Скидка: 40%
–40 %
Вместо: 601 ₽988 ₽
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    Цена 550 ₽ вместо 645
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    Калиниченко Н. М. Большой учебник шахматной игры (2-е изд.)

    Цена 715 ₽ вместо 1 051
  • Барвич Э. Философия запаха. О чем нос рассказывает мозгу
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    Барвич Э. Философия запаха. О чем нос рассказывает мозгу

    Цена 984 ₽ вместо 1 153
  • Цыпкин А. Е. Женщины непреклонного возраста
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    Цыпкин А. Е. Женщины непреклонного возраста

    Цена 787 ₽ вместо 795
  • Реклама
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  • Суфизм. Традиции. Основы. Учения
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    Суфизм. Традиции. Основы. Учения

    Цена 402 ₽ вместо 406
  • Книга 1984
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    Книга 1984

    Цена 177 ₽ вместо 179
  • Изумрудова Татьяна. Почему он делает мне больно? Как распознать манипулятора и выйти из токсичных отношений
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    Изумрудова Татьяна. Почему он делает мне больно? Как распознать манипулятора и выйти из токсичных отношений

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    После бури. Фредрик Бакман

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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 974 ₽ вместо 1 853
  • "Девочка, которая всегда смеялась последней"Цыпкин А. Е.
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    "Девочка, которая всегда смеялась последней"Цыпкин А. Е.

    Цена 613 ₽ вместо 892
  • Игра на липучках "Учим цвета", Веселые липучки, развивающая, 16 деталей, для детей и малышей
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    Игра на липучках "Учим цвета", Веселые липучки, развивающая, 16 деталей, для детей и малышей

    Цена 184 ₽ вместо 543
  • Имаджинариум Набор дополнительных карточек "Прайм-тайм"
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    Имаджинариум Набор дополнительных карточек "Прайм-тайм"

    Цена 781 ₽ вместо 1 249
  • Робсон Дж. Письма из Лондона
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    Робсон Дж. Письма из Лондона

    Цена 163 ₽ вместо 260
  • Реклама
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  • "Дом до свиданий и новые беспринцыпные истории"Цыпкин А. Е.
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    "Дом до свиданий и новые беспринцыпные истории"Цыпкин А. Е.

    Цена 613 ₽ вместо 892
  • Али Хейзелвуд. Шах и мат
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    Али Хейзелвуд. Шах и мат

    Цена 653 ₽ вместо 827
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