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Описание

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Телемаркетинг. Второе дыхание. Новый подход к общению с клиентом

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Описание

Секреты продаж через холодные звонки без давления и манипуляций. Книга о том, как приводить людей, не ожидающих вашего звонка, к покупке товара. Личный опыт автора, прошедшего путь от рядового телемаркетолога до успешного бизнес-тренера с международным статусом. Идеальных холодных звонков не бывает. Бывают результативные. В этом убедилась Галина Хустова, международный тренер-практик с 20-летним опытом в сфере контакт-центров. Сменив творческую карьеру на продажи, больше 10 лет она сама совершала сотни звонков в день. Через работу над собственными ошибками телемаркетолог усовершенствовала навыки общения, научилась формировать правильное впечатление у клиента и поняла, как стать особенным собеседником для человека на другом конце провода. Личный опыт и профессиональные знания легли в основу книги-тренинга. Это исчерпывающий гид по искусству продаж, где самые простые инструменты — телефон и голос — используются наиболее эффективно. Автор раскрывает секреты успешной коммуникации: от умения слушать и анализировать диалоги до списка слов, привлекающих внимание, — и разбирает ошибки на примерах из реальных диалогов. Из книги вы узнаете, как правильно начинать и заканчивать разговоры, привлекать внимание и формировать доверие к вашим словам, эффективно реагировать на возражения клиентов и легко задавать встречные вопросы для получения конверсии. После прочтения книги и применения рекомендаций ваши собеседники перестанут раздраженно бросать трубку и вносить ваш контакт в черный список. Цитаты «Открою свой маленький секрет: я задаю вопросы клиенту до тех пор, пока сама не пойму, нужен ему мой продукт или нет». «Самый главный показатель эффективности — это реакция клиента на меня в определенный момент разговора, а не вырванный из контекста опыт». «Клиент — это самое правдивое зеркало! Зеркало, которое не обманет, честно отразит то, что происходит с вами на самом деле и как вы выглядите». «Не контроль качества регулирует, когда и сколько раз называть клиента по имени, а только ваше собственное чутье и понимание ценности имени для вас самих». Зачем читать Уметь говорить так, чтобы вас слушали. Научиться управлять настроением людей. Узнать, как произвести правильное впечатление за первые три секунды разговора. Особенности Книга содержит анализ реальных ситуаций с разбором ошибок и выявлением сильных сторон оператора. Личная история человека, совершавшего сотни холодных звонков на протяжении 14 лет. Книга дополнена примерами диалогов и привлекающих внимание слов, которые помогут отточить навыки общения и превратиться из ремесленника в мастера переговоров.
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Коротко о товаре

Артикул Маркета
4891060398
Издательство
ISBN
9785206002362
Автор
Г. Хаустова
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина PRO

Где купить

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Цена с картой Яндекс Пэй:589 ₽

Скидка: 40%
–40 %
Вместо: 601 ₽988 ₽
  • 30 мая, курьер Маркета • 99 ₽
  • 30 мая, в пункт выдачи • 0 ₽
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Автор раскрывает секреты успешной коммуникации: от умения слушать и анализировать диалоги до списка слов, привлекающих внимание, — и разбирает ошибки на примерах из реальных диалогов.Из книги вы узнаете, как правильно начинать и заканчивать разговоры, привлекать внимание и формировать доверие к вашим словам, эффективно реагировать на возражения клиентов и легко задавать встречные вопросы для получения конверсии. После прочтения книги и применения рекомендаций ваши собеседники перестанут раздраженно бросать трубку и вносить ваш контакт в черный список.Цитаты«Открою свой маленький секрет: я задаю вопросы клиенту до тех пор, пока сама не пойму, нужен ему мой продукт или нет».«Самый главный показатель эффективности — это реакция клиента на меня в определенный момент разговора, а не вырванный из контекста опыт».«Клиент — это самое правдивое зеркало! 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Ещё может подойти

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Хаустова Телемаркетинг. Второе дыхание. Новый подход к общению с клиентом
Телемаркетинг. Второе дыхание. Новый подход к общению с клиентом
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Характеристики

Цена с картой Яндекс Пэй:589 ₽

Скидка: 40%
–40 %
Вместо: 601 ₽988 ₽
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  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Цена 550 ₽ вместо 645
  • После бури. Фредрик Бакман
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    После бури. Фредрик Бакман

    Цена 970 ₽ вместо 1 746
  • Калиниченко Н. М. Большой учебник шахматной игры (2-е изд.)
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    Калиниченко Н. М. Большой учебник шахматной игры (2-е изд.)

    Цена 715 ₽ вместо 1 051
  • Реклама
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  • Барвич Э. Философия запаха. О чем нос рассказывает мозгу
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    Барвич Э. Философия запаха. О чем нос рассказывает мозгу

    Цена 984 ₽ вместо 1 153
  • Суфизм. Традиции. Основы. Учения
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    Суфизм. Традиции. Основы. Учения

    Цена 402 ₽ вместо 406
  • Изумрудова Татьяна. Почему он делает мне больно? Как распознать манипулятора и выйти из токсичных отношений
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    Изумрудова Татьяна. Почему он делает мне больно? Как распознать манипулятора и выйти из токсичных отношений

    Цена 638 ₽ вместо 747
  • Мастер и Маргарита. Булгаков М.
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    Мастер и Маргарита. Булгаков М.

    Цена 139 ₽ вместо 140
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  • Митрохина Ю. Ненормальность. Как повысить качество жизни, изменив уровень нормы
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    Митрохина Ю. Ненормальность. Как повысить качество жизни, изменив уровень нормы

    Цена 238 ₽ вместо 345
  • Последнее дыхание Брындза Р.
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    Последнее дыхание Брындза Р.

    Цена 246 ₽ вместо 358
  • Али Хейзелвуд. Шах и мат
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    Али Хейзелвуд. Шах и мат

    Цена 653 ₽ вместо 827
  • Ким Н. Ч. Последняя история Мины Ли
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    Ким Н. Ч. Последняя история Мины Ли

    Цена 662 ₽ вместо 776
  • Книга 1984
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    Книга 1984

    Цена 177 ₽ вместо 179
  • Робсон Дж. Письма из Лондона
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    Робсон Дж. Письма из Лондона

    Цена 163 ₽ вместо 260
  • Реклама
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  • GaGaGames Настольная игра Большая бродилка. На пути к трону желаний GG385
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    GaGaGames Настольная игра Большая бродилка. На пути к трону желаний GG385

    Цена 1 726 ₽ вместо 2 487
  • Имаджинариум Сумчатый / Настольная игра / Дорожная версия / Cosmodrome Games
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    Имаджинариум Сумчатый / Настольная игра / Дорожная версия / Cosmodrome Games

    Цена 977 ₽ вместо 1 500
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