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Описание

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Терехов А. А. Истина в цене. Все о практическом ценообразовании, прибыли, выручке и клиентах

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Описание

Перед вами практическое руководство по ценообразованию. Его автор Антон Терехов — эксперт в области клиентского маркетинга, прайсменеджмента и омниканального ритейла. Из его книги вы узнаете, как с помощью методик управления ценой заметно увеличить прибыль. Без дополнительных вложений в маркетинг.
Простым языком, на примерах из практики малого и среднего бизнеса, а также из собственного опыта работы в OZON, PRICE.ru и RU-CENTER автор рассказывает:
- как пирамида Маслоу помогает в определении целевой цены;
- почему скидка — болевая точка любого бизнеса, способная разрушать целые рынки;
- почему нельзя торговать на маркетплейсах,
а также как устроено ценообразование больших экосистем.
Изучив и применив на практике самые эффективные подходы к ценообразованию, вы уверено пойдете к поставленным перед бизнесом целям. Будь то увеличение прибыли, выручки, или захват большей доли рынка.
Читать далее
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Коротко о товаре

Артикул Маркета
4747394378
Издательство
ISBN
9785041950897
Серия
Это мой бизнес! Книги о том, как открыть собственное дело
Автор
Терехов А.А.
Все характеристики
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Цена с картой Яндекс Пэй:1 436 ₽

Скидка: 17%
–17 %
Вместо: 1 451 ₽1 729 ₽
  • 24 июня, курьер Маркета • 99 ₽
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  • Семь лет в "Крестах": Тюрьма глазами психиатра
    –44 %
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    Семь лет в "Крестах": Тюрьма глазами психиатра

    Рейтинг товара: 5 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 450 ₽ вместо 464
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  • Дамодаран А. Невидимая стоимость. Как правильно оценить компанию, чтобы заработать на ее акциях
    –27 %
    ПРОМОКОД –15 %
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    Дамодаран А. Невидимая стоимость. Как правильно оценить компанию, чтобы заработать на ее акциях

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 732 ₽ вместо 739
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Невидимая стоимость. Как правильно оценить компанию, чтобы заработать на ее акциях","label":"4ejdf2bc5bd","count":0,"features":[],"imageMeta":{"namespace":"mpic","groupId":4529531,"key":"img_id2651349479462220541.jpeg"}},"quantity":{"step":1,"minimum":1,"maximum":999},"cpaUrl":"/safeclick/data=TxNGOK9vJEN7oLFLeCTKEixJYuEMI0EzvZFs82AjjgjhTwweZ7mRXd_AQ0K184sfZmy5nQz7U8xIc-qdVOMFoxnoSww2ObzLEs1KJpltGipDSanCui6QCq9AjwRcRDsVtIN8CWKLuiVIPO4bUpAxK4YNqJweOKk7OzFzSjxoydgMwkI6korxWqqEaYB2FMhmpEFk1u4thrGv-MmRFCR7HyyvkZtyHXsWypEjFrVoWQmINEOG5uGmOjB94ON5QTRth6A4hRYJtRtJcMfsriFWHGttS8WaHplribg-OJoQlMpJo_GhKZi6DZ7Sc2k16mJd3ndwt84XoanXJpKC6D1mwS2LjALxjWtTv4XaUezL1xXZoKJfMxWGrOotBIkFsanJAvQEN_ET4GGiq-Nlm9GA0a2Aj0zmy3JfkqkwbbYSAvQuyn8YIi1qACmE_-EO9M9LCqEic7ppu_QwiGRAzLazXGz_iz-JD7TAn313hBgYraEriOkSB79avV2cafY-6sco7GVl280vsUsI1TacDQLgxRj78WBAvyasigvztE5v0Oule2MjIByXbrZt8DHpas9ViG4dN9sk4fDanWgGyILSaTbeq6_j_-GUPAqqBliO3x7ibgGxCc9dRnLovifySo_o6D18uiXbd-m0vVg8ZGTKPkZbDfo5ISL5CZnvIqf8XHqdAsYuHNkNbbF9Q7G_USmMWtXL3_hmYo1nin2xkyriTBbwSc23zZFX19DSzxfnq5xy7dNJ_ToFpDIKj2EqRIK15I_uROCyRxvyNtA_q604_YR2TfCici7uvk2HtXVzWNjnglbnZnjKlpS0g1RVkqHC--XuzFEv_ThUk_fZkNQwWkb9dC_DtMof4wbOfPtLp6IzrqQLjPErB3HEbYJ1IAupSL-pkvAygbYY1qMiSYKbKxGz0OireXUXnP5o9f9JWzyOFTf9i1G7y2xhgm9qTVSZRJ4JEffJJ32sMHLXJMwyQfGTY_LLZtXY5i77JyD3r7EhMlvkjWd61_NT2k2ldZM8nDheVHbSlRW6-L1J8HH3I1xfr5wRdMo3y6WRaR0bB0lUN8PsujZF95oLvOookhmzej4exZ_EFRPC4aLog8fqqIP0aejCyORy_WmYCZRiEZRGpvFaLwKmpRb_n-7Thrl-PxgbksQWAG0lYdhvBgkuZpFdxEZZNRN2uqyo2lpa0YEWiFnut3jnYjA3QseCxrqU-JqqwIQPmhEGWEY6mSlthqnTkTcPrpSqynoT_MjWXI0IpRPqsc0h-CTN2qLDoSUKEFRCl99ZqXujyAR0FbXwRXDtJhv7f_2WyN2-JNi2QfC0yJFBbgpyL2aCoTKIZS-W0VNdck1WF4Re4kgXNh7FKOTxtm6h_6lhdUsWPOqNEiAHvsLNeQjyF4453yACg5TNdbocHhEEEpEjcPmskuq4nCHebg4AOGA8z6XOFnn1DEaWU2sTATmEZ1IBwF661JJwlOric9pp8j3bv8R-JK0uuIf66_cKf4ajMzsAn9ixNbrWSxtr5UrBHIIurvrTVR_CkJNL9olFLRsKXg2_FimWjWM8kOl9n5nt3cZwd3Vj7NksudZI_xDeoLhGhTKXuqSJ7HdP5evCzEvByN32KRmKONAvRq2-phdyymXj61tt2r6fRjuf8h22-uBGqTGHnMHGWKvU3Ei1zN1f0cYyswbG6V4im_F6mDxN2aLxDs5PcW8qMUp4IHu1vTyJtjMdaRHQZoKtXOCSXh5x-sDbXCr3_6c9cWG24KLMdoWfR7Ih-RXWsPfXL_0EOHMG6cE6gLfr1QYWyQoEiYe5dyPObY6dSpC3S81hFVP0H9YRpGvprOR6E1nFqxUCHoH_rccuGFsfVjB0AngEysquhEHWlaz3rWj1bGvgIB-Ul9mmtnf2nzzhWfKAhaoHrp6ZC3NLfD1Ou7hy-m51CT0ko9P2jhMMC6oG8NwlN3WP-Kjk9ZGKLORFEcUuDc-FRfpqUge_-nr6a8viNZNJt2JJ-GZIrp1ozzXtUnkILZNu5yJqMp9MrTAJgZc_wWeikaUAJZoySmynBnfr3xV0nlRCl1-IpMZqmw_rsemBny38svOXo7asKtpXBVFf6sUuFrQA0Qpa6eDDpwgOz5fSGsqiwXS4iU3cxMsyfabUJ0ys98LGpa77dYpCZd_64RE_HmicTYyuFed6Sn_PG-JdmHNfWrNtkbNhc2tZKxvEPNcJUXslYzTbUXCIIsaUQfVvUWSJofFW8euBP3Pe19mkajP5yf7rTI2ARkULfnlKm2i923aj1JJMqSeejcMxS5MYK0UxFKGh-hgbHxc4vzz7s7PaqyRIE_HWKyTbd2UrxWn6v8ZjEiCPLfBTMaEv14-8CVFgShQn7BeNzUUpZUVzifoPlScVzi7Be8dfLzfRhd5ldGh-ys9b2lIpFszWETf-xg14nt0czsoj-lqczWqpNDpEYD3qp8TMyB_Z2Jhkw3rqXONvlYiaBMULKVXi_NbrS4fx2iYJ00kmf0etjwXDUGbX68e0xgi_c689SM5gxxfPHbuiUQk90r3hS-DVtbxFjysrN13VrvQMbbN_sTh1moXnT_MIalY6iXT3TOCa5UYZez_yP4s4ANufzcl6yNTPmFzPCeYEkv69aaJmLMCsWJxvO1yt7PrzpbGCiVL4OwqIfAafAH421aay90fw2IGb9ITQKrBigiJOIxPea_ghe2CENTKYSo80e5j5wkEXMI-7EHy0cceWyTGexFmBaQo09TgjctnN2S_QjSgJWtEquWWMmVVshQAiGAc6ogjP6jfWztlr3zSw0it_mUb1eA4UURvHx07GSvnjUqWnWo1oXUc4j8EkifZxo_cF4A2Lf7htkmtAldGZTGsUKv24aeFjN4rEesm-FPQA_A-8xyt_vv77a1qHYW8_IGK5NfhHY5A3RcUbDa52VO94kC_hN6sjnvMTSgXkEu3AKAgZ6gply7zL7QChD0TUwkMMT4cihIprJm1WFEQsPaIIZgcvUbtrxd4Co9U2XJjV_U5uVYk1c3A3igjxCuh1Rws_JdBc5r92WAGHF9CFq_fCn4NN9HNZ5whHkPUmG7HP_Bm2P8E6kkubrCVwxBOAf-C027aifbNPfbFNoRoEiBuQtEc6WjJxgDUkc75baouGnhEmQrEon3DrtH4eqFIFugK5hHwRCuMqBiHF8JG63veu4inz0JMciSag0rP47pJJ-v2tLWTQMgO_rQx6lgs9N904PjRZVEhnf4KBH3j7V7A3Dr5OoO4BVyh9OE1BCABrOMifAjwDXnbyCm7phzlwFSXT8-ybw35OCKBoh5O8uGVFPFObDVj3Ik9s4_-EGzHIRu_BFF1cxNoW-OR4ytHtMVsaCW_79pdT4cxbRSKyvzIkTIfwNzw4FViywbwfktNTcBM74j_wJoJuMAYvETEtZhhm8ZbUn3XUrVt5gSt87F5btrguiiPNFyxQSpTRaysR85WhJmAUqlVlXBik6zF-szK4_Jl2ai1gQ7gVzqPNq4BqfIbXxeTS37fN8fVnmv57-t2h6WOzFgIMtsZS904v9WGdkS3eC2h8nO9gxdAy4OjUzsYWBd-BeqYK7rvczwJmMMNzvjUfg3I7kLvaIUWt0xXCqrFgyyYKFg2uulYh2WbHZvmj98roKvvdFExFLA3TC5ZeHTmKE8JCPVbWcE0fy_0h9t6fTTn12VE-vWJInIJnplTVC5dzRK658KZI7ZTJ8R3HdoDpJES5wpaMRRSDcyH4cekc3nh7/b64e=1/sign=99143e631f1680d695404979b7eb9dda/keyno=MARKET_1/*","showUid":"17189585438496388916906003","cartLink":"/my/cart","showNotificationWhenDeleteItem":true,"isLavka":false,"isError":false,"isEats":false,"isCR":false,"isM2bEdoOnlyEnable":false,"isEatsMarketIntegration":true,"isCartButtonNext":false,"isUpsalePopupCRExp":false,"baobabClientDataAdditionToCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQz9u71oT34+VjEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcI84740gYQ0eD9v/sCGIL9zwcg/tDrCA==","sign":"EQA7LV0nHP6G/jWVrBTG0Y4gh2yLZS4p9SuxdEcWHOA="},"target":"cart_addition"},"baobabClientDataDeletionFromCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQz9u71oT34+VjEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcI84740gYQ0eD9v/sCGIL9zwcg/tDrCA==","sign":"EQA7LV0nHP6G/jWVrBTG0Y4gh2yLZS4p9SuxdEcWHOA="},"target":"cart_deletion"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-6l6f1owzdtk/addToCartButton":{"name":"@light/AddToCartButtonSnippet"}}}
  • Кабачки, На сковороде, в духовке и на зиму .
    –18 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-c80nk3j3u25/toggleWishlist":{"skuId":"103089726622","productId":129406264,"offerId":"4d8KF9i1j3p1x8-YQJO8IQ","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQz9u71oT34+VjEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIuKraPRCeyYGFgAMYtsKYBSD+0OsI","sign":"NgAfktFhVzUJK6Pzbh1Ea2rXnWHcAhd2TYEt5g848jE="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-c80nk3j3u25/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Кабачки, На сковороде, в духовке и на зиму .

    С картой  Пэй
    Цена с картой Яндекс Пэй 400 ₽ вместо 404
    {"widgets":{"@light/AddToCartButtonSnippet":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-c80nk3j3u25/addToCartButton":{"offerId":"4d8KF9i1j3p1x8-YQJO8IQ","skuId":"103089726622","pendingCartItem":{"productId":129406264,"offerId":"4d8KF9i1j3p1x8-YQJO8IQ","showPlaceId":"OTNDnItfwRMjN9MRHuEMMqrgMGVUPONXgUc4jrMGSHRQffugyj1ioJ1L6lgkO5uJVsLFxe9zxbPvfjNx4hBO69INf8_Y-0Zo-gKMlcNDmbASovnnZWcWPQ35A-BV2GtCNo8pk8Ly9QTgRzalGtaQjT7FS9PbNSPwbiMpkSnlM6mfKBvFea5lmvt692zTk6T5iwTYIWd0yXt2yCRAdvRzQQ,,","feeShow":"OTNDnItfwRMjN9MRHuEMMqrgMGVUPONXgUc4jrMGSHRQffugyj1ioJ1L6lgkO5uJVsLFxe9zxbPvfjNx4hBO69INf8_Y-0Zo-gKMlcNDmbASovnnZWcWPQ35A-BV2GtCNo8pk8Ly9QTgRzalGtaQjT7FS9PbNSPwbiMpkSnlM6mfKBvFea5lmvt692zTk6T5iwTYIWd0yXt2yCRAdvRzQQ,,","skuId":"103089726622","shopId":431782,"price":{"applicablePriceDiscounts":[{"priceWithDiscount":"400","type":"ya-card","totalPercentWithDiscount":18}],"discount":{"oldMin":"485","percent":17},"value":"404","currency":"RUR"},"hid":"18540670","name":"Кабачки, На сковороде, в духовке и на зиму .","label":"ymlbci9o7kc","count":0,"features":[],"imageMeta":{"namespace":"mpic","groupId":11910286,"key":"2a0000018ff17043b3875885aec9fc67f62a"}},"quantity":{"step":1,"minimum":1,"maximum":999},"cpaUrl":"/safeclick/data=TxNGOK9vJEN7oLFLeCTKEixJYuEMI0EzvZFs82AjjgjhTwweZ7mRXd_AQ0K184sfZmy5nQz7U8xIc-qdVOMFoxnoSww2ObzLEs1KJpltGipDSanCui6QCq9AjwRcRDsVtIN8CWKLuiVIPO4bUpAxK4YNqJweOKk7OzFzSjxoydgMwkI6korxWtyguoXMQg8tP3LtttbHl2R9S1POdc8-mLFnYN1qMJq5010Qjgs0hLolNMSIlmmnKeYH4pHqt15iixqRn11ZLfkRAftq3rU_Sv66I1bvfSR1tdWnwrfzV1R8CIbg3PUPHneYMrMOpy4TARAvSAnXjxdaXSfjgkvWZ3y1Ebu-Nzfd1AznkmbWnzxqCCTj6qANagziV3226rnuBmFe8ZoTf0CmGVLQ_4DaEWw5RsKyEEjhWWIxBc4MZJtCEuK0f5S8YmGqrkXrvLae6m8EMRiI_6tcImJF_ZgtrdXwTkgUCqfJ3cU7ism8rzUkC6lzjzTEdLbjulGCy5b_DtFgMNTNgF4-pEq6BQxQwZTYYLQ5DdGe_4b2SHZop9KoD-8b6t9HcWD5AflM9smEF2U8sCZggK0oru1OY6lXUTfs6Z3NotUUPyTjJ6EYUdIutVk9kLOddmEwV9o2p1koyv9ukqb8zjuwbuYQNq1oZ-jFDZHlStVHG2lCJ8Biz_82JZm6ictKkiTVGyP1J9nz27q3TRouL_QZdeDh_vUHyt7mZBbD5lcszklIXqSBN6v7cog5K5lJ3Tvg6uqmAn_u_UtIaJ-98T4rPD1MyHbpT7qvz9HZtLonmSled6ZXkVPkiJ4z4up5AA8OcjaZqCuGa9f3RMC6W438T3mPzbdwNFAUe-KFjCOvjjYFZRnw10nz3iX_I6WvtbUlPgO-gW6V8TSSRXIvykhJtwCSVcm1UoP4CzFgK0A39lP45WQBt_N07jbHSitd50VRtvNCVdfsjLVEK8TvCJAIX0PvzZQESLuZXzzllfDMwZF9LZKdleDYFF71pD24J4gSTC67l5mu1jl03u7JcTqrdMORwUhqpRu3H8MrHGIMBL8uiVsOazKbb4vX4hBZCgBEgjsXPVTrhs7FaPACYNvJhFwdudiwG0haokB1_vAVyTgTLSz4fdM8EcvDqO0xAZGj2yRkDpFX23zkH8J42Htr3pbfNzpJcapI9OdbSTS4jvzZC7byEsMbyWxIzgvRMOHEEJbJtx_OlMyVe0NgghjFOdy1IW-FZ22reMJ-diY14M8ubWBIBbGeBSQvdd0t1TFNvOfwUPpuVGjKy5M51sSSlREFLfcLB8Y9dwXbqqCt_BJQlSbqAeXv0Ys21WUj1OR37ZsXaObraKxTxUNdj5xddGF4RS4qIlbGyuDz6PuYUsIEAC9ulxXtUoKVbmmcUql9q_huK2tnVfdD37Cb56wVdp5obhOvoxlmJXyyD3Z5yE2kF_sQCBx-USmICT63Ga9hBJGvyn1HXEjr8j3qSlWi1m4ZgRgBQz6TpA3wCGJTspQrF0PILwWpSBTB6Yharjh9eWn8uxiIELCN0e2ad_R0PMJpG6gAMrcOHSnKInTn2gr6chqsVilGaYEpJ_yNgiT8PBAjyuxpWIS4vT_0vd9_P6MG7dJ3XUQZ-RiBp31x1KJ3j3BlbaummuWnitXt0ALO6NnWrIxMqwqHRwtduHVa-Z2WR_K6etfTruTv1v7FBVwxKOxup-QTRPMbxETmatl_9loR6qVJSGcpD6oZOz9o9l0MvSwmW0gep-nXX8Rvadn-mTmWQwYHch67KLV1VYTrglfqMM6k9VVsUuytkYkeFhThs5BUkEmaAhOy96pEuoFnCUJ8FTBmYxHAZLV4ju8xxYzh1m8LoAGfisRRcgV346-T0Yh_nQg6tyWbwjT1KVL4nC0fsEEhphDHj8ErgaIZexvAxkoza9gO9teaUfq4xcLgk2t_PLWSZcjtJoCCXeF2M__G13qMytTuZzYgYHuhULFPNjIgNByPL68RvLz16kUFWKSCRd_gD7WXTz4oLz_lBGvODcfMnN1Vkx-gvB8jQNcuOSl7xSjpQykfNICFFelGbLVGy8AhvyOd5Uvf2tsi3HgJZz2ZPayRxubuJEaqNg-wcXcUpnmflRFIzNh8486G7UicHplHG3d6v9myr3lvOgtqZgHxy5APzrRn9WUifB2eHyXUY_cVMy8LzB2IEgpDBxn_xv7II6bpVfU3VVEfwsZwco2i0w7vezRk8nwWTsORmMYZrxhswDHhLuTCOwtNxEAyixUC77EXcSniXvYC-qKyuoO_xOLQ0pD8duuKNK78Ziyldhwn_j332JD3PGTvDRwo4iJULA80SUD8ey7UhXgE1Wtbf5FDlNwEqKq4p_yA2Cy4j5XHzRMmdOMDzsGoqUo7W3ow5-37JmzQKuTPgLh0961QM2pefoBDYokv8FpwpccTU9le_pueTPh2R-K4J2JYk2UpQUpiLFQteDU8nQ47dN-SoiyTsaBZFjwtvaqe_qtjsLjjoncN7D8fT2G3YfkNWOOSpK20aJQVifeoxv1gfPzGMI5UjqKkRujG8JgI0iimH9mI47y2TmpR3_6x_GIkNg3LNkbAZMkfXitvrkbdnEBZl3eg0cYEpAFFUTUVdDm3K2f5HsFK-dMFQqi4scOaCfDLPqovPF40gYkoKp-PMjNIr1ReIyzle-HTlv0nFJsyTOb14IY9KsrGxVi95lHRN06KSSwgsNh-HrJF97d2IjvnAeVvJvqob180h6LMsQxj8ClYs2GH9fx9RbXHM3NwB7ri0tk4WWr0UB_uAxYsssCwXFNgkFActUR_d3pTFfP3zY_gNQh7GIyLrYVG5aYSjg0fOQ93sCwEQQ0yHlvxb6zjROx-OPJRsxOX2J1_38WH1Z-T1n4tLpgZn_kRJh8porGlTIq-4Yw3SS5Qs5ayN7wI9BsPoaDxBkG5kK4WHFXKzSVvQwMlcf564SxTesxWX-TaDDcEYO71uWUqsBT0HzVLstWORd19DD-d3Q4l38o73fxRIeHA6K7LPyqse9hBbZaOVZGySPafWzZRQg006FsQ8F5lozmpOESLRgxF6kgqLni_YUS_JtylDd6QHKfeGyJ7t6Q6m6296pW1l7o4Kf5p_Fnw5pKmXw1EzxYPzb-EiO6kyUBYmiGo7cxbPOTcJBsacavxadCjl3l8-c6BiW9Oa0rJ-1dqZN-6Zi9eH-GyOo74w_mn3XpKQqZzMg_9JKE47rsJEqH1SXyh7qs1nhCVG-mG10Lfjy6ERDB6rFhjwTrjIr0s2bfXOFRd25upgJ9QClU_JKcGDtwQL4pDj7H5--L0ou7Fh3m7XNvUq_2KyCr8_QxkceJpZhZpDp_wT0leaPy_KYvonyE_xG3oBw1MoLkk_0HtLu1XM_ExBkRRu5ocezbx_ToOIy-JanDhK5b2JVbLglXsxDGpCchikuLhsg0dDkppt0c3RWARYxjPSir2seEA-vbronmYX9GzzcTefIc16OxoN74iSlMefifSZJYZQccuAZ4hNTB3HuyYVtAt-DWZCilq3q6oCLFynOZV2ALwUFSE3BtKGkyXnBUUnK3GqJNdKMDbCJa61FzHbjaMowZIa4axTcXKUHZVcDJ5iw3d34bjhNu0BXZ27-YbVUsndcnXQncTYAIbd32TcZYMxQlSNwdRor5gBHaVwb6KmyD1An2wpF64rw4tmgiauyfqG_dFB8idNLcP7vKlmfqJVfs1yNXbUwtAVbz2OgKr531GtseL/b64e=1/sign=0de695d954186d521a2dcea29b5ac58d/keyno=MARKET_1/*","showUid":"17189585438426179350006004","cartLink":"/my/cart","showNotificationWhenDeleteItem":true,"isLavka":false,"isError":false,"isEats":false,"isCR":false,"isM2bEdoOnlyEnable":false,"isEatsMarketIntegration":true,"isCartButtonNext":false,"isUpsalePopupCRExp":false,"baobabClientDataAdditionToCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQz9u71oT34+VjEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIuKraPRCeyYGFgAMYtsKYBSD+0OsI","sign":"NgAfktFhVzUJK6Pzbh1Ea2rXnWHcAhd2TYEt5g848jE="},"target":"cart_addition"},"baobabClientDataDeletionFromCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQz9u71oT34+VjEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIuKraPRCeyYGFgAMYtsKYBSD+0OsI","sign":"NgAfktFhVzUJK6Pzbh1Ea2rXnWHcAhd2TYEt5g848jE="},"target":"cart_deletion"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-c80nk3j3u25/addToCartButton":{"name":"@light/AddToCartButtonSnippet"}}}
  • Язык как инстинкт
    –22 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-5n0gt8xz4up/toggleWishlist":{"skuId":"102963821876","productId":105721831,"offerId":"fd-tL8mDM8YEHfpbaJXGrA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQz9u71oT34+VjEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI59+0MhC0+vzI/wIYqoCiBSD+0OsI","sign":"3Fw2Oo7Ou2UuBwrKy1w+SvnNZj0WqySE4QUGBk+mXu4="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-5n0gt8xz4up/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Язык как инстинкт

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 397 ₽ вместо 1 440
    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  • Практикум по статистике финансов
    –2 %
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    Практикум по статистике финансов

    С картой  Пэй
    Цена с картой Яндекс Пэй 675 ₽ вместо 689
    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  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
    –1 %
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Рейтинг товара: 5 из 5
    на основе 11 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 800 ₽ вместо 808
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    Эпидемия выгорания. Как спасти себя и других от хронического стресса, бессонницы и потери мотивации

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  • Дерек Тремейн, Полин Тремейн. Как раскрыть убийство. Истории из практики ведущих судмедэкспертов Великобритании
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    Дерек Тремейн, Полин Тремейн. Как раскрыть убийство. Истории из практики ведущих судмедэкспертов Великобритании

    С картой  Пэй
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Как раскрыть убийство. Истории из практики ведущих судмедэкспертов Великобритании","label":"9k9e58frlvn","count":0,"features":[],"imageMeta":{"namespace":"mpic","groupId":4606255,"key":"img_id600739029372793136.jpeg"}},"quantity":{"step":1,"minimum":1,"maximum":999},"cpaUrl":"/safeclick/data=TxNGOK9vJEN7oLFLeCTKEutJXRXT4Bna2cyXspp8hi6T8-JHX6au2X1K4JrKlatlx4nnbsk3kqWCnyWKdP-Yi3KLl3uFXTQNZDdpxWbgKfgdoPj-r5ceP_O7v1-mNObxNN30AtNSDd2OxTau83g4PnC2ooE-e48QOpE2GeB04D9EEXTN70n9i8N706L6w8RK7K_HS_QO4wjmp4DaE0-OdEHRSu7a5qob_QogsHxlvJ4fGvDhrXRKTbzP5rgOLRQYJmnIjI0tf6niylT0hfc1b9bOcNKcPeHyhQHuqlc8cEstqHeAgfRY_i-ep7cn-6R40mgnGjYlk1qA8Q7OR1VPonhDIKUSB7HWaqlf3Me57Gk36D61S-VzRdnrOyCsQbudoAbIMafxxtdWIVtStAuVVipW7DZB8XzUpEYI2nEYQUzHU-pukrCEb8O-89v84zfSXIrRtr3uNX0MPTqv4U1mCpZt8-Kj1rKwtFEFMAT5jPC6xQibTmjAqsfUpKeSgOJ_vblolDHKRWy3QwjSYx91X5qEvT25Za_4v_SC4MhGgSWfv0iIl0zbTJ2E2nT4Hk1bfPjNfxpDucz9dMEpJ3O10vX3DXKGUjaIPAirRuNFqKjwpBf3Vjc1JwJdXiTh7liQtTPNbR8uXu2UrxpT0ylguJzghKPIMsyuwYWSVxG3GXWzIxJyz7PMNqiJiQVZeh4_Pg5HO32auM0LZs7zTg49y8Ka1Z90pz3PAW_D3a8zbxVo_nqaTUH9IJwqJNIAVOy4_ib88uye4AwStBx-sFGsoIkiq63cAyVCBP1FL3u4y7IA665zrmVias6GFb38zGtg2ryfTvGUXIQv4ZWOCbcj_YoCcg9AtdlWlYWbVgFRBnzKlDQ5C0ViVBl81suPucdSkjfPX_mtAOtWuaiFfrGbRzgpTVogwLFVdQBvJHDrr7sHb2VXLO5wKzxbml-I6Z7_A81-yq8d2UI0U67VQD-EqEYDDV1jHiJ519YUjHftsjT6HawsGALy4Q-jLTmwnpI6itWcasZBsmFx5PZIyJWy9y5roqHm-_NG9D4OTaAwgMFsnCG4UpGetCymGppGfKWxwX0VilZpUGl9OeITl41GRwG4nNV1FLih6e71HqroI8RRgBfCNnTl5_K2LKBlvip_UGt0qFrvHd-13zVCpLBHBgimLY3Z8UznqmKQCGoPm6LKxag5UNfCStw14oaFB3mitaYZF5GBFJ2CbDc5Si9qjrvGtZjl0APl0jfSTSvHp60ZFhuz3I4sqAlfBSMhFkDynJ4kqon6D3CcJBO8dLmp2ph03QaGzucET_4YsREJORhdx_TY3CAYL2fQxHNJmrCNjOLqs_rBM2_ZegWawcOxpmJ4a4uqRoNUGiXwcay_55MpzUHRE8lGYILZ1qvoPbKzpg5h9Mpa_5lKddjnFvbBAyBEPE0cMk82junph95MkXoGhKsv52OBiH_v-0Za8EB-77r9nSEwQ9lNxRKJLFwaH0E5LDs4uJ1HUCOR2hVFTHWEYiKOl-oyginc3LOJ_CiddGmpHejZpLYWwKFOgnkcQUrPfwbQj4eOlNT7Wnz8l_CHiGDHv2M1cWdHO4A7BfcGhj1T8Arkoyd8tEq13eZEyqZadW2dvmiB73nhdUPtE4t50g53mrGtZS9Ec4TVu9EdREXtOx_nhEYSJcaUePA0XedRDfMrHF7Fs9hDR4slLTnRhmEPZRHLuwDeXUMhHgfNCRV9OyBAO2OlMWLaEjS8kclB0x9V7rk3uJzaNdwCvOZOK9cveBR-Hm2ECzYPAXsbghB9baB7MbYX4aLacrMRBGeKF8u1iTAgMO_FPBwT9Z1CqkccaK36P4yh6EsdloJtAdg1MVQ0ui6LpsgwAzXrT9Sw22PBM2EjH89-s3JzUTl2UR67ezAYy63b6ZusGzLzj1n9hsDam4K8sl_VkqY58L4WVVk3MzZlJvcTM9yAq24xmuvenvvAJliAL_YnrZi017D7sUu8f6QCo5rg5ESKFfG54eDstm4q52Z0iBH9klj0SNMPesuBrh4DPxgXvGXG0dy1VLqi4Q8HCxCDPd4S20jAgqp4cHwx6zibDtjTpRjY_VkUn-NeTC3ahg7pvZwsuCrP0mcHWsqk-WZDVtsUs6O6JHqc0kzOS5G4rA-1rY43wkL1DVU7E7FGgL1J5KtsAJkFyJ1f7ztTGsaey6m18-rqmka8_FA36hjOUytguJ6ipcvAxpyuygdDNNbj0YmPnmFl_vhOGDqbDW0hlocTpQ4puK12i-mWtNH4yEO2WVDM6mq2R6T-Zi8knmTQKexJOFds-qRzl26uPSN9Q7wECfTFWzNb_1vcaJm0dnipVi45bJR_EWSK09SHHwbfbOSaMdV9MeTwTgY-Fnw0eNzvBOD-uqwrStDKlSKu1Vo7kQEIN-SGF2spT4aQs1SgAGq-H3dvebGeheJwSvGsB14-y6GOaqUlb41QyyE1oqx4WXgs9emcUVGMJIcuQboBkyLZuez3SZHv9RYdi3Ng5OaP1ka7dXXhrNY1RLU-pEJ0nRuO-n9OpFuWVOLTw-Zk0qpgZ0--8_CYQzd5Kb5TDK6kIMqFx_cxK7ewQS0alSW0kpwXspmW_mDn0TiSIPIIrLJKG93es9geRMxStHiyGGjdIDIVaD7A2er2hnaPgX_hH70I4v0yBqeMRH5KYjKtV0IkDzHBbNmcz3NyQYVSAy0nvMaUBEp2ksNNtF_VOEzsT4nZhD9sh6c8Vd06lrvNJVTQg4ddtNoYz6StVQYMTHnkcTAcR7RcCTcWN7aTSFsLhJC90tLYWFShVLlRq7FuhIsWQAwGSuN9Zu80jJs4XDdiotZ5PN8Qt8jmsBnK4l30G_QHkNfr2GaPS_1Dyt-wEANYVu5V0xefdxJcYAoayyRwUNePaSv6ZyRcrbgSAALUrG9MwORb98nVClpYJxAHGIu8iyAXMtOcKAXq6Vmq9Ryvh8cxZV0ngUR8IzEC-ZF_ZSMQjgL4wQWNUAoTHot3PbAPJUOyuSFxlXbUaj0s0xshFFmtC2wiuMwoFpN9mSnpIgpIA4HowFyynmD04TPIcqAiASjRQaGCQPuHu452ku-uKrMWDAfLJhogfb-k8q4b8syblEUkSivzXSrMPkQPRTMLSUyZ5Ai2UuE68qSKB37VBatzXQ9tL92DS69X6oDxnngBGK4O8-nx37j5xdKHCyRjcl79pgrY0kqBzKgwKTgi_5BN9163nXqDUdrDyASD0YweJKfAhdKsm2PmB_UCEPtBElCE_hNbq-v18NAHvcjw2FaFixbsNvt47crEsY5k8GQj4TgHkKlrdC0Os610smCx1Y-yqwvTrOmXAHtPGNYsBTJQJAeq0X7bZRCPAhZgAT9YYQT4Li6yJB2ffpTs_QrmOoBn8-OV3BfpCMMVzBKdKGsDbtxA27tagMcqjB06wpTmbI_ZyiyvUzMARBpGZaeY0ncJn-Se5cz8BOmeXryNIhY7G1tkfEIVwzFuxEwd7Y6-_77y62gbRwPPxi61V5ZyZM2m8y2twZ_CFgAFhyOXXDyeEgUHbV7rLCSgi7_wTP1QfEm1_gYi40BnA_WAmghMgeCYQ8mrAf4FstmSG-V_5gZ67tsWnvD1eTkLaXAXH8GaE7itXV5H1aoM8c4s5pC0Pzac-XV1u-gCwonMbwEKYiGLylalLC6MzY_kWC9r5KIoW_dhdFcgSjmtXNscxTh5F-LFcZcVi7uyvS1KrEdtezlPCi7zFmlNwooGha6idNlokYXVPWtMVzjqGj75K2yOG9HLNnoVdEd2kdE5Mdb0qpC4zs3SicLDhyMt9xHAHsdVuwXtFcv1oQ,,/b64e=1/sign=79a4f79b28c12ae741706ba235edacef/keyno=MARKET_1/*","showUid":"17189585438626911672606009","cartLink":"/my/cart","showNotificationWhenDeleteItem":true,"isLavka":false,"isError":false,"isEats":false,"isCR":false,"isM2bEdoOnlyEnable":false,"isEatsMarketIntegration":true,"isCartButtonNext":false,"isUpsalePopupCRExp":false,"baobabClientDataAdditionToCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQz9u71oT34+VjEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI7PKyNhDXrObe/wIYutiiBSD+0OsI","sign":"FuAvOWaz20TIi/AJ1TE85/Bsbw4y9eyKlm4OT4rdhrA="},"target":"cart_addition"},"baobabClientDataDeletionFromCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQz9u71oT34+VjEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYI7PKyNhDXrObe/wIYutiiBSD+0OsI","sign":"FuAvOWaz20TIi/AJ1TE85/Bsbw4y9eyKlm4OT4rdhrA="},"target":"cart_deletion"}}}},"meta":{"/content/page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  • Грин Р. "Взрывной ребенок. Новый подход к воспитанию и пониманию легко раздражимых, хронически несговорчивых детей"
    –2 %
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    Грин Р. "Взрывной ребенок. Новый подход к воспитанию и пониманию легко раздражимых, хронически несговорчивых детей"

    Рейтинг товара: 5 из 5
    на основе 7 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 375 ₽ вместо 383
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  • Скиннер Беррес Фредерик. По ту сторону свободы и достоинства
    –17 %
    ПРОМОКОД –15 %
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    Скиннер Беррес Фредерик. По ту сторону свободы и достоинства

    С картой  Пэй
    Цена с картой Яндекс Пэй 643 ₽ вместо 649
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  • Новый код коучинга. Как помочь себе и другим ставить и достигать цели
    –17 %
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    Новый код коучинга. Как помочь себе и другим ставить и достигать цели

    С картой  Пэй
    Цена с картой Яндекс Пэй 744 ₽ вместо 752
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  • Ильясов Тим. Лечим "нечегонадеть" самостоятельно, или почему вам не нужен "стилист"
    –51 %
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    Ильясов Тим. Лечим "нечегонадеть" самостоятельно, или почему вам не нужен "стилист"

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 537 ₽ вместо 542
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  • Гребенюк М. Отдел продаж по захвату рынка
    –27 %
    ПРОМОКОД –15 %
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    Гребенюк М. Отдел продаж по захвату рынка

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 800 ₽ вместо 808
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  • Пинтосевич И. Действуй! 10 заповедей успеха (дополненное издание)
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    Пинтосевич И. Действуй! 10 заповедей успеха (дополненное издание)

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 673 ₽ вместо 680
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  • Книга. Minne, или Память по-шведски 2017 (2039402958471)
    –25 %
    УЦЕНКА
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    Книга. Minne, или Память по-шведски 2017 (2039402958471)

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 528 ₽ вместо 1 560
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  • Профсоюзы, рабочие движения и гегемония в современной России. Кулаев М. Изд. Института Гайдара
    –2 %
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    Профсоюзы, рабочие движения и гегемония в современной России. Кулаев М. Изд. Института Гайдара

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 554 ₽ вместо 1 586
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  • Книга. 1001 способ успешного маркетинга 2023 (2039523604912)
    –25 %
    УЦЕНКА
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    Книга. 1001 способ успешного маркетинга 2023 (2039523604912)

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 731 ₽ вместо 2 787
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  • Книга. Шарма. Все книги о монахе, который продал свой феррари 2018 (2039690402076)
    –25 %
    УЦЕНКА
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    Книга. Шарма. Все книги о монахе, который продал свой феррари 2018 (2039690402076)

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 930 ₽ вместо 2 990
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Шарма. Все книги о монахе, который продал свой феррари 2018 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  • Семь лет в "Крестах": тюрьма глазами психиатра. Гавриш А. Альпина нон-фикшн
    –25 %
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    Семь лет в "Крестах": тюрьма глазами психиатра. Гавриш А. Альпина нон-фикшн

    С картой  Пэй
    Цена с картой Яндекс Пэй 680 ₽ вместо 694
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  • Марк Биттман. Как приготовить все что угодно. Большая книга рецептов и техник
    –25 %
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    Марк Биттман. Как приготовить все что угодно. Большая книга рецептов и техник

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 4 585 ₽ вместо 4 631
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  • Скрытая сила привычек. Как перестать ограничивать свои возможности, мечты и достижения (#экопокет)
    –49 %
    ПРОМОКОД –15 %
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    Скрытая сила привычек. Как перестать ограничивать свои возможности, мечты и достижения (#экопокет)

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 420 ₽ вместо 424
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  • Чиксентмихайи М. В поисках потока Психология включенности в повседневность
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    Чиксентмихайи М. В поисках потока Психология включенности в повседневность

    Рейтинг товара: 5 из 5
    на основе 6 оценок
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    Цена с картой Яндекс Пэй 1 029 ₽ вместо 1 049
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  • Книга. Лидер и племя. Пять уровней корпоративной культуры 2019 (2039667008959)
    –25 %
    УЦЕНКА
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    Книга. Лидер и племя. Пять уровней корпоративной культуры 2019 (2039667008959)

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 038 ₽ вместо 2 080
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Лидер и племя. Пять уровней корпоративной культуры 2019 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  • Экономика организации. Практикум. Учебное пособие
    –1 %
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    Экономика организации. Практикум. Учебное пособие

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 264 ₽ вместо 2 287
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  • Маркс К. Капитал: критика политической экономии. Том 1
    –27 %
    ПРОМОКОД –15 %
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    Маркс К. Капитал: критика политической экономии. Том 1

    Рейтинг товара: 5 из 5
    на основе 4 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 505 ₽ вместо 510
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  • Аудит: Учебник. 3-е изд, перераб. и доп
    –2 %
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    Аудит: Учебник. 3-е изд, перераб. и доп

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 313 ₽ вместо 1 339
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  • 7 шагов к стабильной самооценке
    –1 %
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    7 шагов к стабильной самооценке

    Рейтинг товара: 4.8 из 5
    на основе 97 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 338 ₽ вместо 341
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  • Как быстро считать в уме
    –25 %
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    Как быстро считать в уме

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 881 ₽ вместо 899
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уме","label":"h10eksevrs8","count":0,"features":[],"imageMeta":{"namespace":"mpic","groupId":1860966,"key":"img_id2557213508278407684.jpeg"}},"quantity":{"step":1,"minimum":1,"maximum":999},"cpaUrl":"/safeclick/data=TxNGOK9vJEN7oLFLeCTKEixJYuEMI0EzvZFs82AjjgjhTwweZ7mRXd_AQ0K184sfZmy5nQz7U8xIc-qdVOMFoxnoSww2ObzLEs1KJpltGipDSanCui6QCq9AjwRcRDsVtIN8CWKLuiVIPO4bUpAxK4YNqJweOKk7OzFzSjxoydiVwS4g1fYKbOGnLFO1Z4IPVgsnpgzhFJmXN86KMIAfbZORkyPPGYoRJWkskI9L7wFGHcoOLhaMLE4YWgEArPmRi2KbIJrRyN1q2ef7BORe3VuY-nZOHNiD4tY7NTKbFUNT05eUCRZS2cYzC_0dxdLAfeKQ60LDTdjp8rMDX4dnt1MILZl-ACXKBMfZd96J_pyIR51dm0qn_oMynuaPbMtewnyqJLJjGFMJ7g0WvY8xMR53-69VF-EjjmVaE2N4JZ1CrE5S9-9Lk1Pf2-Jsnpf5fgr9KWjiCMvm82I9k8tLG-PLV4M69y8lL85F3-iyknZCWjaWPUDLI4CLm1JPNtTxsYQFLmMOlPe1HFqK7UYpln1tbQJagJiFCmxx2kgFNeHdUG-3k1Y77rdZ3xGdDha0qmrEikghS7EF9n8kYLJkKq25gcqukXZxWf9bnsTCS-rvPVvMYTPeqaUPthy7IzsC7OF7IsDBR1rE-l8E7RhusbfMD35lh--IP1f4mYIsQIlxYvOV_rRnPxaKjtlVRyzWRt_2SAIzVWZPf9m4qRNfJ_4CK0bKigNrm_riFqb1QbgV1nYi7OGE3epWLfuR8S7muuNFs91BPfpPyI2UjRg_oc4qSBVWUUnjdx6OHXq2H9_AqRXzw8iuHux99iw1oL5KEtCJ9WxoDfwdhmYssbjyksSGirLvEMRpwXo38Nj0yEorlMjtERNixJFq4LxPehf5dBn6zpqctyZ_T65NlToCFs8n21azGALUQGVHlsiBZDqbOfZT8fyJSTVfFtXE1Yo96M_aDj1mFNJTLt7IB0OsqNWByY-J0EgowLnOHj2SvXFAN2868Arpzyko37jK6PEiI4kszooN1at8aiE_hckx2uZKO2dMI5bnijyZlJdJ_FVr6wSK4Xdjs2_ACSj0KZ2hw8yCRdIC62l0awLoUvyrbcOHk_IWjQKKQk9EwUQXwHk3HBUiZtmgN-8uHZTYR0291JrM7WXNKok9PLRFDqfR6pPz869w-qqxEnoBh3S0ufiTcLRL2Ki9UPdEXJcJLoTQ8RRkspaHwLGP4NBCLoFNZ29JXxQ_v_be744u8pYkMjKMrzGgmAfc_lZdoJY0qC-HrG7QdBRGahJHMV2IXv56c0A70KnhtBUPMcuapRhlbxwUx1tj5qbJyRfeKlvaOvo978kpjxBqDvt5rQPjIyEFygumUNnwzA38xOMchyDfC3awKLL2s8frWUeMQHrt_pzd1NEsWjBfLrYpY3rofx_hjXHIF43_XYRiWF2E7t0QPrRVCJqe6qj0BZldXpmaByaNcabI6vD6T3WVpkgeEvZjq09tz1MTrhUKSR3QQ6UZ4QOezC5swbSUkrxCEPrRrXDG5AgMGBUVrJdeH0spS-DGfYRGAHnAIM8SK-AuNES-SBiInPX46trppD3qypCnE_LApkko9kznS8dmOQEPK6n1hE4JL0u_A9s49x0-GGRtHLHS3rqc20VbxdwUnvFLXL5uGMem4WTEeDOwkIBnLKetro7zWFIiB-iYKI0nnV8vzHj8dMO49ljXZSXQ7Osa9sSiAEJ0frVSwyIivqWBPoPPLdsoFBqFLqO_DFCadTtH5xVji2rXmSnKJSYS21sxy8QJP8evRQsNOpBqxsIEtm1samUlgeZDxm3HNXwco6vSyE7Bu2G7jwnU76XodvhUek39iyh9vSZIAk2HEMigcUXotwRY2iBa8flBO0TV22WblTsAgeZ_6ZmOyuk2hbYmdC6hTicWU_RXxxvWXTMxZCIyhJvszDrg9tobbErEdxQJXchYKO1FfRTA68TaS_pJjTtS52WFzBYjsSdmdPzIWt23i4Y9fep0GY1OAT8k3d4-m7yoVlysBXBGAI36Zr_5oIC_uEWAXTr4B5odjAiOlgbg105hTfQ6RBdM8W9rx7H35-Yvd-Vsc4Nh2qXFqAWBlRvUY6LZVajC4oZbwzEAoGCNEgGW1K39PshwFaXE7mTB3YpiVJkGFLh3Qw5HNEi2HqxiwyfwtAVMCqEmnnpUBNL-PIB5aCwaqlWoWpzytXfRhos3zGJ3MQcKRQOT9qRb22KxZ_046BhDv7SSPGIgjgEffaeYdjWIt_XlIix7AcV4LG8A-hMt88hoUVIxs2445ao7XaiKh6bqKXxyNqB00-lBqmLfKwCyeRYmcsNuHOlMpGH8nW4yGWv_d6_u2Cln3ohmX2dgvTsaLwF1bn-r6nvbVIlR4h1nA2YIWQPeQTSA2xt1IUddzLCtgzMDJoPhNPlZsQpaXfe40Ui-hPbZwO4BBvXgcVcntK7HFLTC150sdu1Vv8LwSt6TuXxXc4GwjiSzbVUCSpbSCJ50ULJz8hftDw1wLto5f0Mj-MtNxhpnI0hVRufYakai77RO5QTtWNuKU1guOBTQsNLoAM1z5o5J9Q86RFtRkPWokBkTIGInAwy9YlSyvbSd4N8RDbr1hWXgE0jnSRs6nw0J3IvBWv1b0-kVVlVJrL6PxBJsL8bilsrc9PCJ8IzjtcVH-Tyc1GNu7mIYCZWJ0ojtP2KvmNzP_dzg4vgBVEGrmiFASk46gAayI-LVjE1tn0YY9IoyzU4KtVvlAYJgTTAXVqA9rCNKoDLb6x1qA7mDLnH2D_8BTKEJM5rVbg3E1t6cytvFx3YYACwZTG6GVRa9EI052nWuSVbqZ-pkkz6fTO6loUQnD4uIeFWmCfR5tviboygfyMxMwDH7Q8ovn2Lt4_Q5wB-tPZNkki5fhZ8h_5pREX1FwoU-ybIFRiLsx0Q8S9GLJ8cezFptHZFXiknptSANdsLscNOYVTa9_BDlGQyOwgAFKjFhfL_b8yonTDddfKqelsYU7homsWWdb9h022J8TnBqfS8ZalA2cUEIHRajh-ddJzZfYdJoBTcfawTmV_SxDsYXCeRPGsr60z8sJgXz_yY3ftKLwkcZShtd0OsnCkHBpTrQrPJhQjxkn4MDDwDCXeQQt7FWxpHkhOqG-emWj_3MIPiTvC3dZhS6c5GYuHpqzClN3G2K_VDNA0_JRo3j8Xty91w9bvhF6uutwzRexeH7d-26B9dmVawsRFg8S4mh6e8YVw0HtB0L43kjRJAxSIru262wga_chxQ75yucQGA7ayZTElQL2ZExYTBht4PU9p8C0zuua0CWHJHwyri_XfIFGYNgHDiUX3-O5sQotNn-BDFByTKKUVX9syv5rKwF2a9PnaqmUL4P6-OEoNWxP0m4GotWjcj3kvMSadKF6qVR-R-4l207gii24UygIBRgrDhITj1hqi5p3ore0hKnA0kUhGXXOTsG-OAX7dVehAASXS0gMxucSFtFSxLgK6p1patasOTUS3TnIb_nE2y8o2KMx_bYgognR0q0xeXXfXLit4PocGe2dZ4Iyj6BiwxmSeaWU5gML8tXRi0-1tzm-FNPLDh-UkS9mZ9Yisse_xk9KoUiApK9xO_xhPJSbQfpv3mht4XkCNF4FtBswWxbhSfSUd20f9qi0xiU3zdIWzGrKK_v-xxkCr0vWSNnI0vTDUZSV28XafHhdA,,/b64e=1/sign=bb3f97d090627507dbf74c0bf6cd1282/keyno=MARKET_1/*","showUid":"17189585438436217718306029","cartLink":"/my/cart","showNotificationWhenDeleteItem":true,"isLavka":false,"isError":false,"isEats":false,"isCR":false,"isM2bEdoOnlyEnable":false,"isEatsMarketIntegration":true,"isCartButtonNext":false,"isUpsalePopupCRExp":false,"baobabClientDataAdditionToCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQz9u71oT34+VjEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIj8+z0QYQnL/bvQIYje3UBiD+0OsI","sign":"GtiwbrJ38a4AeVuuZbkWZKdr6GdDRiXeiAmACplvPR4="},"target":"cart_addition"},"baobabClientDataDeletionFromCart":{"realTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQz9u71oT34+VjEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIj8+z0QYQnL/bvQIYje3UBiD+0OsI","sign":"GtiwbrJ38a4AeVuuZbkWZKdr6GdDRiXeiAmACplvPR4="},"target":"cart_deletion"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-2sj3wobgq7m/addToCartButton":{"name":"@light/AddToCartButtonSnippet"}}}
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Терехов А. А. Истина в цене. Все о практическом ценообразовании, прибыли, выручке и клиентах
Терехов А. А. Истина в цене. Все о практическом ценообразовании, прибыли, выручке и клиентах
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    Аллен Карр "Лёгкий способ бросить курить"

    Цена 424 ₽ вместо 793
  • 7 шагов к стабильной самооценке
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    7 шагов к стабильной самооценке

    Цена 338 ₽ вместо 341
  • Кавамура Г. Если все кошки в мире исчезнут (покет)
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    Кавамура Г. Если все кошки в мире исчезнут (покет)

    Цена 234 ₽ вместо 333
  • Семь лет в "Крестах": Тюрьма глазами психиатра
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    Семь лет в "Крестах": Тюрьма глазами психиатра

    Цена 450 ₽ вместо 800
  • Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли
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    Петроченков А. С. Маркетинг для немаркетологов. Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Цена 800 ₽ вместо 808
  • Харский К. В. Осторожно, двери открываются. Роман-тренинг о том, как мастерство продавца меняет жизнь
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    Харский К. В. Осторожно, двери открываются. Роман-тренинг о том, как мастерство продавца меняет жизнь

    Цена 637 ₽ вместо 877
  • Тренируй свой мозг. Японская система развития интеллекта и памяти. Продвинутая версия
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    Тренируй свой мозг. Японская система развития интеллекта и памяти. Продвинутая версия

    Цена 442 ₽ вместо 793
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  • Нетворкинг для разведчиков. Как извлечь пользу из любого знакомства
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    Нетворкинг для разведчиков. Как извлечь пользу из любого знакомства

    Цена 2 022 ₽ вместо 2 064
  • Асковд А. Как мы с Вовкой. Едем на юг. Книга для взрослых, которые забыли о том, как были детьми
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    Асковд А. Как мы с Вовкой. Едем на юг. Книга для взрослых, которые забыли о том, как были детьми

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    Эпидемия выгорания. Как спасти себя и других от хронического стресса, бессонницы и потери мотивации

    Цена 150 ₽ вместо 260
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 394 ₽ вместо 398
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    Пиши, сокращай 2025: Как создавать сильный текст

    Цена 710 ₽ вместо 1 453
  • Янг Уильям. Хижина (новое издание)
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    Янг Уильям. Хижина (новое издание)

    Цена 264 ₽ вместо 377
  • Как быстро считать в уме
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    Как быстро считать в уме

    Цена 881 ₽ вместо 1 168
  • Асковд А. Как мы с Вовкой. История другого лета. Книга для взрослых, которые забыли о том, как были детьми
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    Асковд А. Как мы с Вовкой. История другого лета. Книга для взрослых, которые забыли о том, как были детьми

    Цена 475 ₽ вместо 674
  • Канеман Д. Думай медленно. Решай быстро. Думай и Решай
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    Канеман Д. Думай медленно. Решай быстро. Думай и Решай

    Цена 1 455 ₽ вместо 1 470
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  • Гребенюк М. Отдел продаж по захвату рынка
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    Гребенюк М. Отдел продаж по захвату рынка

    Цена 800 ₽ вместо 1 102
  • Книга Зеленый свет. Макконахи М.
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    Книга Зеленый свет. Макконахи М.

    Цена 744 ₽ вместо 752
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