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Описание

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Тестирование бизнес-идей

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Описание

Довольно часто заманчивые бизнес-идеи в ходе реализации терпят полный крах. Тестирование на этапе разработки идеи - это способ снижения риска реализации идей, блестящих на бумаге, но нежизнеспособных на рынке. Идеи тестируются посредством быстрых экспериментов, которые позволяют собрать мнение потенциальных покупателей и скорректировать бизнес-модель до запуска продукта на рынок. Автор мировых бестселлеров "Построение бизнес-моделей" и "Разработка ценностных предложений" Алекс Остервальдер и консультант в сфере развития бизнеса Дэвид Блэнд научат вас тестировать идеи на уровне самых успешных стартапов мира. Они познакомят вас с концепцией, расскажут, как спланировать первый эксперимент и запустить процесс тестирования. Кроме того, вы узнаете, как через ритуалы и общий командный дух сделать тестирование идей обычной практикой и нормой ведения бизнеса всей организации.
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Коротко о товаре

Артикул Маркета
4229464142
Издательство
ISBN
978-5-9614-3658-7
Автор
Блэнд Д.
Год издания
Все характеристики
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Цена с картой Яндекс Пэй:1 364 ₽

Скидка: 37%
–37 %
Вместо: 1 392 ₽2 175 ₽
  • 2 июня, курьер Маркета • 99 ₽
  • 2 июня, в пункт выдачи • 0 ₽
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Остервальдер А. "Тестирование бизнес-идей"
Тестирование бизнес-идей
5.0
(2)
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Цена с картой Яндекс Пэй:1 364 ₽

Скидка: 37%
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Вместо: 1 392 ₽2 175 ₽
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5.0
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У продавца:2 оценки·1 отзыв
У всех продавцов:3 оценки·1 отзыв
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user avatar
Месяц назад • Александр • Куплен на Маркете
Достоинства: Очень хорошая книга Остервальдера. Рекомендую.
Недостатки: Какие у такой отличной книги могут быть недостатки?
Комментарий: Замечательная книга по созданию прототипов и MVP и тестирования бизнес-идей. Будет полезна любому стартаперу, да и вообще любому, кто занимается бизнесом и стартует новый проект.
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    Разработка ценностных предложений: Как создавать товары и услуги, которые захотят купить потребители. Ваш первый шаг.

    Цена 1 301 ₽ вместо 2 175
  • Тестирование бизнес-идей
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    Тестирование бизнес-идей

    Цена 5 912 ₽ вместо 5 972
  • Стефано Мастроджакомо Инструменты командной работы: Пять способов сплотить команду, выстроить доверительные отношения и добиться высоких результатов
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  • Бернарда Г. "Шаблоны для бизнеса. 50 отрывных шаблонов большого формата для построения бизнес-моделей, 50 отрывных шаблонов большого формата для разработки ценностных предложений"
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  • Бизнес-модели. 55 лучших шаблонов
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    Бизнес-модели. 55 лучших шаблонов

    Цена 834 ₽ вместо 1 488
  • Мюллер Э. "Планирование и эксплуатация промышленных предприятий. Рабочие методики для адаптивных, интегрированных и энергосберегающих заводов"
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    Мюллер Э. "Планирование и эксплуатация промышленных предприятий. Рабочие методики для адаптивных, интегрированных и энергосберегающих заводов"

    Цена 1 459 ₽ вместо 1 663
  • Реклама
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  • Бизнес-анализ: 25(не)классических методов. Все не так, как кажется
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    Бизнес-анализ: 25(не)классических методов. Все не так, как кажется

    Цена 1 128 ₽ вместо 2 198
  • Agile-менеджмент: Лидерство и управление командами
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    Agile-менеджмент: Лидерство и управление командами

    Цена 846 ₽ вместо 1 800
  • Финансовый менеджмент - это просто: Базовый курс для руководителей и начинающих специалистов
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    Финансовый менеджмент - это просто: Базовый курс для руководителей и начинающих специалистов

    Цена 918 ₽ вместо 1 800
  • Корпоративный стартап: Как создать инновационную экосистему в крупной компании
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    Корпоративный стартап: Как создать инновационную экосистему в крупной компании

    Цена 1 012 ₽ вместо 1 613
  • Журнал За рулем №05,2024. Май
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    Журнал За рулем №05,2024. Май

    Цена 172 ₽ вместо 195
  • У вас нет других нас. Шторм Z
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    У вас нет других нас. Шторм Z

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  • 22 июня. Анатомия катастрофы [Цифровая книга]
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    22 июня. Анатомия катастрофы [Цифровая книга]

    Цена 276 ₽ вместо 279
  • Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642
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    Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642

    Цена 319 ₽ вместо 455
  • Книги Гарри Поттер Росмэн. Комплект 7 книг в черном сундуке + 5 подарков (Роулинг Д. К.)
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    Книги Гарри Поттер Росмэн. Комплект 7 книг в черном сундуке + 5 подарков (Роулинг Д. К.)

    Цена 8 108 ₽ вместо 14 990
  • Гадальные карты Просто Таро Ответ сразу для начинающих
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    Гадальные карты Просто Таро Ответ сразу для начинающих

    Цена 519 ₽ вместо 759
  • Гарри Поттер. Полная коллекция 8DVD (Издание в 3-х боксах)
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    Гарри Поттер. Полная коллекция 8DVD (Издание в 3-х боксах)

    Цена 1 567 ₽ вместо 1 799
  • Назад в будущее: Трилогия (3 DVD)
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    Назад в будущее: Трилогия (3 DVD)

    Цена 927 ₽ вместо 936
  • Реклама
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  • Фудзимото Т. "Манга Человек-бензопила. Кн.1. Пес и бензопила. Бензопила против нетопыря. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.1. Пес и бензопила. Бензопила против нетопыря. Фудзимото Т."

    Цена 463 ₽ вместо 625
  • Аптулаева Т. Г. Первый год вместе. Важнейшая книга начинающей мамы
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    Аптулаева Т. Г. Первый год вместе. Важнейшая книга начинающей мамы

    Цена 412 ₽ вместо 540
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