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Тестирование бизнес-идей

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5.0

(2)

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Описание

Довольно часто заманчивые бизнес-идеи в ходе реализации терпят полный крах. Тестирование на этапе разработки идеи - это способ снижения риска реализации идей, блестящих на бумаге, но нежизнеспособных на рынке. Идеи тестируются посредством быстрых экспериментов, которые позволяют собрать мнение потенциальных покупателей и скорректировать бизнес-модель до запуска продукта на рынок. Автор мировых бестселлеров "Построение бизнес-моделей" и "Разработка ценностных предложений" Алекс Остервальдер и консультант в сфере развития бизнеса Дэвид Блэнд научат вас тестировать идеи на уровне самых успешных стартапов мира. Они познакомят вас с концепцией, расскажут, как спланировать первый эксперимент и запустить процесс тестирования. Кроме того, вы узнаете, как через ритуалы и общий командный дух сделать тестирование идей обычной практикой и нормой ведения бизнеса всей организации.

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Коротко о товаре

Артикул Маркета

4229464142

Издательство

Альпина Паблишер

ISBN

978-5-9614-3658-7

Автор

Блэнд Д.

Год издания

2020, 2024

Все характеристики

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Все товары Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:1 364 ₽

Скидка: 37%

–37 %

Вместо: 1 392 ₽~~2 175~~ ₽

2 июня, курьер Маркета • 99 ₽
2 июня, в пункт выдачи • 0 ₽

Альпина книги

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Цена с картой Яндекс Пэй 1 860 ₽ вместо 1 879
ВАМ–44 %
Бизнес-модели. 55 лучших шаблонов
Рейтинг товара: 5 из 5
на основе 2 оценки
С картой  Пэй
Цена с картой Яндекс Пэй 834 ₽ вместо 850
–2 %
Непобедимая компания: Как непрерывно обновлять бизнес-модель вашей организации, вдохновляясь опытом лучших
Рейтинг товара: 4.3 из 5
на основе 3 оценки
С картой  Пэй
Цена с картой Яндекс Пэй 1 656 ₽ вместо 1 690
–22 %
Бернарда Г. "Шаблоны для бизнеса. 50 отрывных шаблонов большого формата для построения бизнес-моделей, 50 отрывных шаблонов большого формата для разработки ценностных предложений"
Рейтинг товара: 5 из 5
на основе 3 оценки
С картой  Пэй
Цена с картой Яндекс Пэй 639 ₽ вместо 645
–31 %
Мюллер Э. "Планирование и эксплуатация промышленных предприятий. Рабочие методики для адаптивных, интегрированных и энергосберегающих заводов"
Рейтинг товара: 5 из 5
на основе 1 оценка
С картой  Пэй
Цена с картой Яндекс Пэй 1 152 ₽ вместо 1 164
–49 %
Бизнес-анализ: 25(не)классических методов. Все не так, как кажется
Рейтинг товара: 4.7 из 5
на основе 3 оценки
С картой  Пэй
Цена с картой Яндекс Пэй 1 128 ₽ вместо 1 139
–53 %
Agile-менеджмент: Лидерство и управление командами
Рейтинг товара: 5 из 5
на основе 9 оценок
С картой  Пэй
Цена с картой Яндекс Пэй 846 ₽ вместо 864
–49 %
Финансовый менеджмент - это просто: Базовый курс для руководителей и начинающих специалистов
Рейтинг товара: 5 из 5
на основе 4 оценки
С картой  Пэй
Цена с картой Яндекс Пэй 918 ₽ вместо 936
–37 %
Корпоративный стартап: Как создать инновационную экосистему в крупной компании
Рейтинг товара: 4 из 5
на основе 1 оценка
С картой  Пэй
Цена с картой Яндекс Пэй 1 012 ₽ вместо 1 032

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Описание

Тестирование бизнес-идей

Описание

Коротко о товаре

Где купить

Цена с картой Яндекс Пэй:1 364 ₽

Построение бизнес-моделей: Настольная книга стратега и новатора

Разработка ценностных предложений: Как создавать товары и услуги, которые захотят купить потребители. Ваш первый шаг.