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Описание

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Цифровой маркетинг. Учебное пособие

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Нет отзывов
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Описание

В учебном пособии дается описание особенностей комплекса маркетинга в цифровой среде, подробно рассмотрены изменения поведения покупателей под влиянием цифровых технологий, дан обзор различных подходов к классификации потребителей в цифровом маркетинге. Особое внимание уделено каналам цифрового маркетинга как наименее освещенной в литературе теме. Теоретические аспекты подкреплены примерами из практики применения цифрового маркетинга как зарубежными, так и российскими компаниями. Учебное пособие состоит из четырех глав. В конце каждой главы имеются контрольные вопросы для самопроверки и контрольные задания для самостоятельной подготовки. Пособие будет полезно маркетологам, начинающим интересоваться работой в цифровой среде, а также обучающимся по программам бакалавриата и магистратуры.
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Коротко о товаре

Артикул Маркета
4263588268
Бумага
офсетная
Издательство
Предмет
ISBN
978-5-00172-088-1
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
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Прометей

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Цена с картой Яндекс Пэй:2 717 ₽

Скидка: 1%
–1 %
Вместо: 2 744 ₽
  • 8 июня, курьер Маркета • 0 ₽
  • 8 июня, в пункт выдачи • 0 ₽
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Цифровой маркетинг. Учебное пособие
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  • Социология управления. Учебное пособие
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    Социология управления. Учебное пособие

    Цена 653 ₽ вместо 840
  • Рюкзак (ранец) мужской, женский, школьный, подростковый городской Staff College Air универсальный, черный, 10 л, 227042, 227042
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    Рюкзак (ранец) мужской, женский, школьный, подростковый городской Staff College Air универсальный, черный, 10 л, 227042, 227042

    Цена 439 ₽ вместо 756
  • Маркетинг персонала: Учебное пособие
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    Маркетинг персонала: Учебное пособие

    Цена 4 233 ₽ вместо 4 276
  • Полупроводниковые приборы. Учебное пособие
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    Полупроводниковые приборы. Учебное пособие

    Цена 12 866 ₽ вместо 12 996
  • Маркетинг товаров и услуг. Учебное пособие
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    Маркетинг товаров и услуг. Учебное пособие

    Цена 5 797 ₽ вместо 5 856
  • Международный маркетинг. Учебное пособие
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    Международный маркетинг. Учебное пособие

    Цена 6 106 ₽ вместо 6 168
  • Книжные закладки бумажные. Фотографии городов
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    Книжные закладки бумажные. Фотографии городов

    Цена 175 ₽ вместо 250
  • Набор закладок для книг
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    Набор закладок для книг

    Цена 198 ₽ вместо 840
  • Реклама
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  • Маркетинг регионов. Учебное пособие
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    Маркетинг регионов. Учебное пособие

    Цена 7 326 ₽ вместо 7 400
  • Рюкзак HK23-1
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    Рюкзак HK23-1

    Цена 5 315 ₽ вместо 13 369
  • Подставка для книг и планшетов бамбуковая BRAUBERG, 28х20 см, регулируемый угол, 237895
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    Подставка для книг и планшетов бамбуковая BRAUBERG, 28х20 см, регулируемый угол, 237895

    Цена 1 109 ₽ вместо 3 344
  • Маркетинговые исследования. Учебное пособие
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    Маркетинговые исследования. Учебное пособие

    Цена 3 675 ₽ вместо 3 712
  • Принятие управленческих решений, 2,021
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    Принятие управленческих решений, 2,021

    Цена 916 ₽ вместо 934
  • Плёнка самоклеящаяся прозрачная бесцветная для книг и учебников, 0.33 х 1.5 м, 50 мкм, Sadipal экономичная упаковка
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    Плёнка самоклеящаяся прозрачная бесцветная для книг и учебников, 0.33 х 1.5 м, 50 мкм, Sadipal экономичная упаковка

    Цена 275 ₽ вместо 281
  • Простой учебник программирования
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    Простой учебник программирования

    Цена 5 778 ₽ вместо 5 836
  • Практический маркетинг. Учебное пособие
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    Практический маркетинг. Учебное пособие

    Цена 6 831 ₽ вместо 6 900
  • Рюкзак / ранец / портфель мужской, женский, школьный, подростковый, городской Staff Flash универсальный, черно-синий, 40х30х16 см
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    Рюкзак / ранец / портфель мужской, женский, школьный, подростковый, городской Staff Flash универсальный, черно-синий, 40х30х16 см

    Цена 413 ₽ вместо 1 206
  • Международное право. Схемы и определения. Учебное пособие
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    Международное право. Схемы и определения. Учебное пособие

    Цена 5 821 ₽ вместо 5 880
  • Бизнес-тетрадь Attache Selection Fluid, A4 (203x290 мм), 96 листов, бирюзовая, в клетку, на пружине
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    Бизнес-тетрадь Attache Selection Fluid, A4 (203x290 мм), 96 листов, бирюзовая, в клетку, на пружине

    Цена 181 ₽ вместо 463
  • Обложки для учебников 227*360 мм, 110 мкм. Плотные прозрачные на книги Перспектива, Петерсон, Моро, Гейдман. Школа России
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    Обложки для учебников 227*360 мм, 110 мкм. Плотные прозрачные на книги Перспектива, Петерсон, Моро, Гейдман. Школа России

    Цена 294 ₽ вместо 670
  • Реклама
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  • Подставка для книг и учебников школьная на стол AXLER, настольный книжный держатель для чтения тетрадей, для школы и дома, пластиковый, желтый
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    Подставка для книг и учебников школьная на стол AXLER, настольный книжный держатель для чтения тетрадей, для школы и дома, пластиковый, желтый

    Цена 265 ₽ вместо 326
  • Подставка для книг, учебников, журналов настольная школьная большая Brauberg, регулируемый угол наклона, раздвижная
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    Подставка для книг, учебников, журналов настольная школьная большая Brauberg, регулируемый угол наклона, раздвижная

    Цена 1 659 ₽ вместо 2 701
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