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Описание

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В погоне за кадрами. Маркетинговые инструменты для привлечения сотрудников

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Описание

• Основана на многолетнем практическом опыте
• Как подобрать и удержать сотрудников на основе данных
• Подробный рассказ об инструментарии маркетолога в HR

О чем

Новая книга Ильи Балахнина и Сергея Худовекова, партнеров агентства Paper Planes, посвящена маркетинговым методам решения главных HR-задач — найма и удержания персонала. За последние 10 лет компания Paper Planes получила большой опыт внедрения маркетинговых HR-технологий: агентством реализовано более 200 HR-проектов для локальных и международных клиентов. Этому опыту и посвящена книга.
В ходе работы над проектами авторы поняли, что важнейшей задачей HR-аналитики является определение потребностей рынка. Зная его потребности, специалисты по подбору могут разработать эффективные стратегии привлечения кандидатов и сформировать индивидуальный подход к соискателю.
В книге рассматривается широкий спектр маркетинговых HR-технологий, основанных на данных, включая такие концепции, как продвинутая аналитика, машинное обучение, искусственный интеллект (ИИ) и различные маркетинговые методы создания персонализированного, эффективного и беспрепятственного пути кандидата. Авторы рассказывают о том, как при помощи HR-аналитики специалисты по подбору персонала могут определять потребности рынка, разрабатывать эффективные стратегии привлечения кандидатов и формировать индивидуальный подход к соискателям.

Зачем читать

• Приложить знания компании о маркетинге к сфере HR;
• Проанализировать текущую ситуацию с HR в компании;
• Построить максимально эффективную HR-маркетинговую стратегию.

Особенности

• Конкретные маркетинговые инструменты, которые применимы в сфере HR;
• Вспомогательные материалы для выстраивания HR-маркетинговой стратегии;
• Дополнительная информация к книге доступна по QR-коду.

Для кого

Для руководителей компаний, HR-директоров, HR-специалистов и маркетологов.
Читать далее
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Коротко о товаре

Артикул Маркета
2102946910198
Издательство
ISBN
9785206001037
Автор
Худовеков Сергей, Балахнин Илья
Год издания
Все характеристики
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В погоне за кадрами. Маркетинговые инструменты для привлечения сотрудников
В погоне за кадрами. Маркетинговые инструменты для привлечения сотрудников
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  • Дангаремба Ц. Безутешная плоть
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    Дангаремба Ц. Безутешная плоть

    Цена 163 ₽ вместо 260
  • После бури. Фредрик Бакман
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    После бури. Фредрик Бакман

    Цена 950 ₽ вместо 1 746
  • Найден более быстрый маршрут: Применение карт путешествия потребителя для повышения продаж и лояльности. Теперь и в B2B
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    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1738207955_5/content/content/toggleWishlist":{"skuId":"101663579890","productId":1738207955,"offerId":"jhWwOLUywx14tSEA0OhUag","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQh6DLvoTDjuJyEhoKGHJlbWl4X2Rlc2t0b3BfbW9kZWxfY2FyZDIXCNPl67wGEPK9/Nz6Ahj27rMOIP7Q6wg=","sign":"36b4Q7y1eotwt+oLXaGKRDvRXatV+IT1iId65MFr8Bw="},"waitWishlistCollections":false,"place":{"page":"product","widget":"feed"}}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1738207955_5/content/content/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Найден более быстрый маршрут: Применение карт путешествия потребителя для повышения продаж и лояльности. Теперь и в B2B

    Цена 351 ₽ вместо 506
  • Дум Э. Творец слез
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    Дум Э. Творец слез

    Цена 751 ₽ вместо 759
  • Менеджмент. Практикум
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    Менеджмент. Практикум

    Цена 2 879 ₽ вместо 2 908
  • Реклама
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  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 079 ₽ вместо 1 853
  • Технологии маркетинга. Практикум
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    Технологии маркетинга. Практикум

    Цена 2 776 ₽ вместо 2 804
  • Крутые приколы и розыгрыши
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    Крутые приколы и розыгрыши

    Цена 245 ₽ вместо 411
  • Тэйвз М. Ночь борьбы
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    Тэйвз М. Ночь борьбы

    Цена 575 ₽ вместо 674
  • Высота: Реальная история борьбы за свое дело, честное имя и любовь / Книги про бизнес и биографии успеха / Дмитрий Лохов, Дмитрий Казаков
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    Высота: Реальная история борьбы за свое дело, честное имя и любовь / Книги про бизнес и биографии успеха / Дмитрий Лохов, Дмитрий Казаков

    Цена 820 ₽ вместо 1 488
  • Магнификус II Охлобыстин Иван
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    Магнификус II Охлобыстин Иван

    Цена 613 ₽ вместо 892
  • Инструменты поддержки экспортных проектов ESG на основе международного опыта
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    Инструменты поддержки экспортных проектов ESG на основе международного опыта

    Цена 1 071 ₽ вместо 1 082
  • Набор плотных прозрачных обложек ПВХ для тетрадей - 20 шт, Ремарка
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    Набор плотных прозрачных обложек ПВХ для тетрадей - 20 шт, Ремарка

    Цена 324 ₽ вместо 450
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 503 ₽ вместо 508
  • Стража! Стража! (#08) (Пратчетт Т.) (Цикл "Плоский мир")
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    Стража! Стража! (#08) (Пратчетт Т.) (Цикл "Плоский мир")

    Цена 579 ₽ вместо 650
  • Табакси вор Днд 40 мм
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    Табакси вор Днд 40 мм

    Цена 386 ₽ вместо 650
  • Юнак В. В. Последнее покушение на Сталина
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    Юнак В. В. Последнее покушение на Сталина

    Цена 748 ₽ вместо 877
  • Реклама
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  • Тревожные люди. Фредрик Бакман
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  • Мастер и Маргарита. Булгаков М.
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