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Описание

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В погоне за кадрами. Маркетинговые инструменты для привлечения сотрудников

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Описание

• Основана на многолетнем практическом опыте
• Как подобрать и удержать сотрудников на основе данных
• Подробный рассказ об инструментарии маркетолога в HR

О чем

Новая книга Ильи Балахнина и Сергея Худовекова, партнеров агентства Paper Planes, посвящена маркетинговым методам решения главных HR-задач — найма и удержания персонала. За последние 10 лет компания Paper Planes получила большой опыт внедрения маркетинговых HR-технологий: агентством реализовано более 200 HR-проектов для локальных и международных клиентов. Этому опыту и посвящена книга.
В ходе работы над проектами авторы поняли, что важнейшей задачей HR-аналитики является определение потребностей рынка. Зная его потребности, специалисты по подбору могут разработать эффективные стратегии привлечения кандидатов и сформировать индивидуальный подход к соискателю.
В книге рассматривается широкий спектр маркетинговых HR-технологий, основанных на данных, включая такие концепции, как продвинутая аналитика, машинное обучение, искусственный интеллект (ИИ) и различные маркетинговые методы создания персонализированного, эффективного и беспрепятственного пути кандидата. Авторы рассказывают о том, как при помощи HR-аналитики специалисты по подбору персонала могут определять потребности рынка, разрабатывать эффективные стратегии привлечения кандидатов и формировать индивидуальный подход к соискателям.

Зачем читать

• Приложить знания компании о маркетинге к сфере HR;
• Проанализировать текущую ситуацию с HR в компании;
• Построить максимально эффективную HR-маркетинговую стратегию.

Особенности

• Конкретные маркетинговые инструменты, которые применимы в сфере HR;
• Вспомогательные материалы для выстраивания HR-маркетинговой стратегии;
• Дополнительная информация к книге доступна по QR-коду.

Для кого

Для руководителей компаний, HR-директоров, HR-специалистов и маркетологов.
Читать далее
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Коротко о товаре

Артикул Маркета
2102946910198
Издательство
ISBN
9785206001037
Автор
Худовеков Сергей, Балахнин Илья
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина PRO

Где купить

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В погоне за кадрами. 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  • Найден более быстрый маршрут: Применение карт путешествия потребителя для повышения продаж и лояльности. Теперь и в B2B
    –8 %
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    Найден более быстрый маршрут: Применение карт путешествия потребителя для повышения продаж и лояльности. Теперь и в B2B

    Рейтинг товара: 5 из 5
    на основе 3 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 465 ₽ вместо 470
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  • Книга. Без страха. Как преодолеть тревоги и страхи 2021 (2039985945332)
    –25 %
    УЦЕНКА
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    Книга. Без страха. Как преодолеть тревоги и страхи 2021 (2039985945332)

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 006 ₽ вместо 1 026
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  • Книга. Без страха. Как преодолеть тревоги и страхи 2021 (2039985945370)
    –25 %
    УЦЕНКА
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    Книга. Без страха. Как преодолеть тревоги и страхи 2021 (2039985945370)

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 006 ₽ вместо 1 026
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  • Менеджмент. Практикум
    –2 %
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    Менеджмент. Практикум

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 850 ₽ вместо 2 908
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  • НЛП в переговорах. 2-е издание
    –2 %
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    НЛП в переговорах. 2-е издание

    С картой  Пэй
    Цена с картой Яндекс Пэй 3 172 ₽ вместо 3 236
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  • Книга. Корпоративный менеджмент 2018 (2039436007961)
    –25 %
    УЦЕНКА
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    Книга. Корпоративный менеджмент 2018 (2039436007961)

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 083 ₽ вместо 1 105
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  • Крутые приколы и розыгрыши
    –40 %
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    Крутые приколы и розыгрыши

    С картой  Пэй
    Цена с картой Яндекс Пэй 245 ₽ вместо 247
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  • Резервы тренерского мастерства
    –2 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-w0doj7gciyn/toggleWishlist":{"skuId":"101979490696","productId":1828739296,"offerId":"xkdGkrxdxNP4s9ARH_77jQ","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQp//F8NXHtZ01EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcI4LGB6AYQiJPO8/sCGJL29wcg/tDrCA==","sign":"Zq/MHe3O5HeLpDHq2dHQ4R3H0zmeMYCiVZqHUHkZNkk="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-w0doj7gciyn/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Резервы тренерского мастерства

    С картой  Пэй
    Цена с картой Яндекс Пэй 3 406 ₽ вместо 3 476
    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  • Мерчандайзинг. Эффективное управление в розничной торговле
    –2 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ja26tfct538/toggleWishlist":{"skuId":"101523188634","productId":1489227060,"offerId":"qMjCcsKhDjCA-7KOPu6FMg","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQp//F8NXHtZ01EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcItJqPxgUQmteDmvoCGMb/qAUg/tDrCA==","sign":"iVO/snsjV1e9/9yOVam4n1Cw/5fbIrvTen6bN0UGOG8="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-ja26tfct538/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Мерчандайзинг. Эффективное управление в розничной торговле

    С картой  Пэй
    Цена с картой Яндекс Пэй 4 664 ₽ вместо 4 760
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  • Организационные авторские права
    –1 %
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    Организационные авторские права

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 095 ₽ вместо 2 116
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  • Кейсы по управлению и экономике рынка. Учебно-методическое пособие
    –1 %
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    Кейсы по управлению и экономике рынка. Учебно-методическое пособие

    С картой  Пэй
    Цена с картой Яндекс Пэй 694 ₽ вместо 701
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  • Инновационный менеджмент. Учебно-методическое пособие
    –2 %
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    Инновационный менеджмент. Учебно-методическое пособие

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 022 ₽ вместо 2 064
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  • Защита изобретений в России
    –60 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-2fkvmxeugot/toggleWishlist":{"skuId":"101453100490","productId":1443095767,"offerId":"3-oz9B3GcNmBuVifm0EXKQ","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQp//F8NXHtZ01EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcI18mPsAUQyuvN+PkCGNTisQcg/tDrCA==","sign":"ODfdQgkOm9PJVg4XwbXswFNae0fY9bg6Hsio/85+H7U="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-2fkvmxeugot/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Защита изобретений в России

    С картой  Пэй
    Цена с картой Яндекс Пэй 913 ₽ вместо 931
    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  • Науки об искусственном. Перевод с английского
    –2 %
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    Науки об искусственном. Перевод с английского

    С картой  Пэй
    Цена с картой Яндекс Пэй 785 ₽ вместо 801
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  • Госзакупки и тендеры для малого бизнеса. Как участвовать, чтобы побеждать. Анастасия Дегтеревская
    –17 %
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    Госзакупки и тендеры для малого бизнеса. Как участвовать, чтобы побеждать. Анастасия Дегтеревская

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 012 ₽ вместо 1 032
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  • Нейроотличные: Как жить, используя сильные стороны ваших ментальных особенностей
    –38 %
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    Нейроотличные: Как жить, используя сильные стороны ваших ментальных особенностей

    Рейтинг товара: 5 из 5
    на основе 2 оценки
    С картой  Пэй
    Цена с картой Яндекс Пэй 574 ₽ вместо 592
    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  • Хорошая память: Тренируем мозг каждый день
    ВАМ–32 %
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    Хорошая память: Тренируем мозг каждый день

    С картой  Пэй
    Цена с картой Яндекс Пэй 461 ₽ вместо 476
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  • Книга. Переворот. Проверенная методика захвата рынка 2012 (2039241008177)
    –25 %
    УЦЕНКА
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    Книга. Переворот. Проверенная методика захвата рынка 2012 (2039241008177)

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 894 ₽ вместо 2 954
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  • Цифровой маркетинг. Учебное пособие
    –23 %
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    Цифровой маркетинг. Учебное пособие

    С картой  Пэй
    Цена с картой Яндекс Пэй 588 ₽ вместо 600
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  • Бизнес-модели. 55 лучших шаблонов
    ВАМ–49 %
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    Бизнес-модели. 55 лучших шаблонов

    Рейтинг товара: 4.6 из 5
    на основе 5 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 761 ₽ вместо 785
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  • Инструмент поиска решений. Рабочая тетрадь руководителя в IT
    –2 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-0p8gsi22d6r9/toggleWishlist":{"skuId":"102030266003","productId":1866505157,"offerId":"VLwFIBTNqWqHJH8HfZWy6Q","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQp//F8NXHtZ01EjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcIxbeC+gYQk53pi/wCGK2YjgUg/tDrCA==","sign":"kR68F30Lrc1Yf74SrwCJB+pvUG9OjrYDpfrZEtrC9kc="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-0p8gsi22d6r9/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Инструмент поиска решений. Рабочая тетрадь руководителя в IT

    С картой  Пэй
    Цена с картой Яндекс Пэй 2 251 ₽ вместо 2 297
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  • Инструмент поиска решений. Рабочая тетрадь руководителя в IT
    –25 %
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    Инструмент поиска решений. Рабочая тетрадь руководителя в IT

    Рейтинг товара: 4 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 378 ₽ вместо 1 392
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  • ТРИЗ. Как решить любую проблему
    –31 %
    ПРОМОКОД –15 %
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    ТРИЗ. Как решить любую проблему

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 375 ₽ вместо 379
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  • Книга. Между заботой и тревогой 2022 (2039651960836)
    –25 %
    УЦЕНКА
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    Книга. Между заботой и тревогой 2022 (2039651960836)

    С картой  Пэй
    Цена с картой Яндекс Пэй 640 ₽ вместо 654
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  • Скорочтение на практике (обновленное издание)
    –1 %
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    Скорочтение на практике (обновленное издание)

    Рейтинг товара: 5 из 5
    на основе 1 оценка
    С картой  Пэй
    Цена с картой Яндекс Пэй 1 140 ₽ вместо 1 152
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  • Расскажи мне о себе. дедушка. 113+ вопросов для дедушки, чтобы узнать его по-настоящему
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    Расскажи мне о себе. дедушка. 113+ вопросов для дедушки, чтобы узнать его по-настоящему

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 469 ₽ вместо 1 499
    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  • Книга. HTML5, CSS3 и JavaScript. Исчерпывающее руководство 2014 (2039666972008)
    –25 %
    УЦЕНКА
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    Книга. HTML5, CSS3 и JavaScript. Исчерпывающее руководство 2014 (2039666972008)

    С картой  Пэй
    Цена с картой Яндекс Пэй 3 568 ₽ вместо 3 640
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  • 7 шагов к стабильной самооценке
    –1 %
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    7 шагов к стабильной самооценке

    Рейтинг товара: 4.8 из 5
    на основе 97 оценок
    С картой  Пэй
    Цена с картой Яндекс Пэй 338 ₽ вместо 341
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В погоне за кадрами. Маркетинговые инструменты для привлечения сотрудников
В погоне за кадрами. Маркетинговые инструменты для привлечения сотрудников
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Идеи для покупок

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    Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443

    Цена 119 ₽ вместо 338
  • ТРИЗ. Как решить любую проблему
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    ТРИЗ. Как решить любую проблему

    Цена 375 ₽ вместо 541
  • Аллен Карр "Лёгкий способ бросить курить"
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    Аллен Карр "Лёгкий способ бросить курить"

    Цена 424 ₽ вместо 793
  • Книга Мастер и Маргарита
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    Книга Мастер и Маргарита

    Цена 217 ₽ вместо 219
  • 7 шагов к стабильной самооценке
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    7 шагов к стабильной самооценке

    Цена 338 ₽ вместо 341
  • Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)
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    Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)

    Цена 245 ₽ вместо 699
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 394 ₽ вместо 398
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    Реклама
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    Тренируй свой мозг. Японская система развития интеллекта и памяти. Продвинутая версия

    Цена 442 ₽ вместо 793
  • Развивающая настольная игра "Безумный крокодил", на реакцию, внимание, ловкость, для детей
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    Развивающая настольная игра "Безумный крокодил", на реакцию, внимание, ловкость, для детей

    Цена 229 ₽ вместо 605
  • После бури. Фредрик Бакман
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    После бури. Фредрик Бакман

    Цена 1 078 ₽ вместо 1 746
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 774 ₽ вместо 1 170
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 610 ₽ вместо 1 500
  • Игра настольная карточная Подбери Мем Мемограм оригинальная для развлечения в компании с мемами
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    Игра настольная карточная Подбери Мем Мемограм оригинальная для развлечения в компании с мемами

    Цена 717 ₽ вместо 2 000
  • Настольная игра «Поймай монстрика» (жестяная коробочка)
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    Настольная игра «Поймай монстрика» (жестяная коробочка)

    Цена 269 ₽ вместо 382
  • Говори красиво и уверенно. Постановка голоса и речи
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    Говори красиво и уверенно. Постановка голоса и речи

    Цена 341 ₽ вместо 677
  • Атлант расправил плечи. В 3 книгах. Альпина Паблишер
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    Атлант расправил плечи. В 3 книгах. Альпина Паблишер

    Цена 1 079 ₽ вместо 1 853
  • Дум Э. Творец слез
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    Дум Э. Творец слез

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    Нетворкинг для разведчиков. Как извлечь пользу из любого знакомства

    Цена 2 022 ₽ вместо 2 064
  • Пиши, сокращай 2025: Как создавать сильный текст
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    Пиши, сокращай 2025: Как создавать сильный текст

    Цена 710 ₽ вместо 1 453
  • {"widgets":{"@light/BannerCurtain":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_102_21/content/content/content/bannerCurtain":{"advertisementId":2110601,"impression":"/safeclick/data=SpQw45JhDGE6zDtOdUQO_D_IQ2AhH2r2VgiqFExVJ6IGvi1QmFllDe4jTHBtocvd1DIfzUb-25MlldusLA2_2EViREf3-jOk6HhGjofP_luMOXFJAvmXJZefHL0SqXgrMGw347y8-AkPly466_aiI8BkBU59o-Jvguol2-dGtBnGGtZJvRcP-rWcrSODIBfvZajyAnVbzfiQLzSwlrxTaUuWmub9hCyzIODTPoZDQy9jegIcnUvAsXlR8joulwpzbSOY4v0lbZXHbm1hgLLnrJgK_Q81FwJHUIpCRL9yaTKB7dORTmrXOZ1_IqiNfQI43ldHcBtbrlpD2HE3WArm0SccCshCsYG62pA2HFKiWQItQCU6jPFSPBifiy6tqJFMGEUVsMwvH75PvRBdYITREwxpZzepbaQvmM7RlVMYOojfjpMoDOJww1YkrjxU276-SdVvM7yrACwPxBYRn4g7rGH6Z2SLLwuL1YSxibTY6YxoZs6yE9-D2GYTmnjvfVkFvu5LUX-OnIMBlNESVbd9YSVpyiHTB9ArAjhH3rz_xejCWqumdt4NjGZlQ9aPhAk8uH6IYLNuOrYAsgoZcCQ4KS4zMEDaMb23uwUb2i2V7gQBB1OAC1tvWW8MxBDoUMjCg7GbFquArFhnOtz6_xfqs1I4hsoCzHSA0D1gNVwaPqKW33-znhPs7MwtK9QPkzDKoagWqETYOtilOjKbxhpmHhjFFGnxBQcBtppNYALyStH7oIf4DJKcRkV0Je-lZUFjEBHk-jk9mhv7fPmO90nf6l1QwDNEuIZjKrDWOw5QwXKRrsBqG14Kdq0ajsnwvbnNfnDGd793eXjER9uRFfwhIhPhZXwysCRaCQtcqI2joZrg0mZTppwNDRmOgSIzGfahAy3irVdWmjNc_M5ffjM4qUJNh50Ul9o4BTg0lT-Lio4omhZEjR9DhdnpRvka3HPp7FYKZnZCszFjQrEtF7WEy9daCpyUdSco5C2fttdumhtcK0GSmp_JrFDqcJc2ThC93131hNMUKMCVDVXOdeO5F-TZApNNQdru0hiKafvZ9uFwOU2m0LWWzZVcE5CwNbWA_3BKmE8dvRsGnD7o473kXQ,,/b64e=1/sign=5dcf0eec4ca375855e28ccadca386b2b/keyno=MARKET_1/*"}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_102_21/content/content/content/bannerCurtain":{"name":"@light/BannerCurtain"}}}
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    Реклама
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  • Канеман Д. Думай медленно. Решай быстро. Думай и Решай
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    Канеман Д. Думай медленно. Решай быстро. Думай и Решай

    Цена 1 455 ₽ вместо 1 470
  • Высота: Реальная история борьбы за свое дело, честное имя и любовь / Книги про бизнес и биографии успеха / Дмитрий Лохов, Дмитрий Казаков
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    Высота: Реальная история борьбы за свое дело, честное имя и любовь / Книги про бизнес и биографии успеха / Дмитрий Лохов, Дмитрий Казаков

    Цена 728 ₽ вместо 1 488
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