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Описание

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Марти Каган. Вдохновленные. Все, что нужно знать продакт-менеджеру

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Описание

Руководство по продуктовому управлению для продакт-менеджеров.
В этой книге представлены основные принципы проектирования и запуска прорывных продуктов, описаны роли членов команды и процесс создания маркетинговой стратегии и продаж.
Инвесторы, владельцы компаний, менеджеры продуктов, маркетологи и продавцы, программисты и дизайнеры обогатятся интересными идеями и инструментами, которые смогут использовать для создания прорывных продуктов и в реализации стратегии бизнеса.
Как самым успешным технологическим компаниям — Amazon, Google, Social Media Netflix, Tesla — удается создавать продукты, вызывающие восхищение миллиардов людей во всем мире? В этой книге известный специалист по управлению высокотехнологическими продуктами Марти Каган проводит полномасштабный мастер-класс о том, как организовать управление продуктами, как создавать высокотехнологичные продукты, которые полюбят клиенты.
Изучив главы, посвященные созданию эффективной команды, методологии прорывных продуктов, внедрению сильной культуры управления продуктами, вы сможете сразу применить эти знания в своей компании.
Первое издание этой книги, вышедшее десять лет назад, стало популярным справочником у менеджеров по технологическим продуктам, его можно найти практически в каждой успешной компании из сферы высоких технологий. Второе, полностью обновленное издание призвано стать ценным источником знаний для менеджеров по высокотехнологичным продуктам.
Для кого книга:
Для инвесторов и владельцев, менеджеров продуктов и стартаперов, маркетологов и продажников, разработчиков программного обеспечения.
Для всех, чья работа связана с созданием продуктов.
Читать далее
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Коротко о товаре

Артикул Маркета
4439939780
Издательство
ISBN
9785001698234
Серия
Управление продуктом
Автор
Марти Каган
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары ЭКСМО
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Цена с картой Яндекс Пэй:1 040 ₽

Скидка: 22%
–22 %
Вместо: 1 050 ₽1 334 ₽
  • 27 мая, курьер Маркета • 99 ₽
  • 27 мая, в пункт выдачи • 0 ₽
ЭКСМО
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Вдохновленные. Все, что нужно знать продакт-менеджеру (Марти Каган)
Марти Каган. Вдохновленные. Все, что нужно знать продакт-менеджеру
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Вместо: 1 050 ₽1 334 ₽
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5.0
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У продавца:6 оценок·1 отзыв
Больше нет оценок и отзывов на Маркете
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user avatar
4 месяца назад • Дмитрий Федосеев • Куплен на Маркете
Достоинства: бумажная книга из бумаги)
Недостатки: не выявлено
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 365 ₽ вместо 653
  • Мураками Х. Норвежский лес
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    Мураками Х. Норвежский лес

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    Роулинг Дж.К. "Книга Гарри Поттер и философский камень (с цветными иллюстрациями). Роулинг Дж.К."

    Цена 1 562 ₽ вместо 1 705
  • Карьера продакт-менеджера. Все что нужно знать для успешной работы в технологической компании
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    Карьера продакт-менеджера. Все что нужно знать для успешной работы в технологической компании

    Цена 2 266 ₽ вместо 4 418
  • Данте Алигьери. Божественная комедия
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    Данте Алигьери. Божественная комедия

    Цена 219 ₽ вместо 311
  • Брэдбери Р. 451' по Фаренгейту
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    Брэдбери Р. 451' по Фаренгейту

    Цена 302 ₽ вместо 366
  • Сэлинджер Дж. Д. Над пропастью во ржи
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    Сэлинджер Дж. Д. Над пропастью во ржи

    Цена 259 ₽ вместо 366
  • Киз Д. Цветы для Элджернона
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    Киз Д. Цветы для Элджернона

    Цена 253 ₽ вместо 366
  • Реклама
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  • Вдохновленные. Все, что нужно знать продакт-менеджеру
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    Вдохновленные. Все, что нужно знать продакт-менеджеру

    Цена 1 567 ₽ вместо 1 599
  • Мартина Лаученгко. Продуктовый маркетинг по любви. Как создавать и продвигать продукты-бестселлеры
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    Мартина Лаученгко. Продуктовый маркетинг по любви. Как создавать и продвигать продукты-бестселлеры

    Цена 944 ₽ вместо 1 211
  • Норвежский лес
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    Норвежский лес

    Цена 338 ₽ вместо 341
  • Кристи А. Загадочное происшествие в Стайлзе
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    Кристи А. Загадочное происшествие в Стайлзе

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    Книги Гарри Поттер Росмэн. Комплект 7 книг в черном сундуке + 5 подарков (Роулинг Д. К.)

    Цена 8 108 ₽ вместо 14 990
  • Джаррар Я. Управляй как шейх. Уроки лидерства от правителя Дубая
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    Джаррар Я. Управляй как шейх. Уроки лидерства от правителя Дубая

    Цена 1 172 ₽ вместо 1 624
  • Как создать продукт, который купят. Метод Lean Customer Development
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    Как создать продукт, который купят. Метод Lean Customer Development

    Цена 626 ₽ вместо 1 050
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    Завертайлов В. Настольная книга project-менеджера. Что нужно знать, чтобы управлять IT, digital и другими проектами с учетом российских реалий

    Цена 2 085 ₽ вместо 2 359
  • Гарри Поттер Полное собрание Комплект из 7 книг в футляре Книга Роулинг Дж К 6+
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    Гарри Поттер Полное собрание Комплект из 7 книг в футляре Книга Роулинг Дж К 6+

    Цена 4 871 ₽ вместо 7 514
  • Шаргородский М. М. Лидокол. Как продавать в сфере онлайн-образования
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    Шаргородский М. М. Лидокол. Как продавать в сфере онлайн-образования

    Цена 198 ₽ вместо 260
  • Реклама
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  • Маршрут построен! Применение карт путешествия потребителя для повышения продаж и лояльности
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    Маршрут построен! Применение карт путешествия потребителя для повышения продаж и лояльности

    Цена 527 ₽ вместо 863
  • Product Management без ошибок: гид по созданию, управлению и успешному запуску продукта Перри Мелисса
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    Product Management без ошибок: гид по созданию, управлению и успешному запуску продукта Перри Мелисса

    Цена 698 ₽ вместо 1 017
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