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Марти Каган. Вдохновленные. Все, что нужно знать продакт-менеджеру

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Описание

Руководство по продуктовому управлению для продакт-менеджеров.
В этой книге представлены основные принципы проектирования и запуска прорывных продуктов, описаны роли членов команды и процесс создания маркетинговой стратегии и продаж.
Инвесторы, владельцы компаний, менеджеры продуктов, маркетологи и продавцы, программисты и дизайнеры обогатятся интересными идеями и инструментами, которые смогут использовать для создания прорывных продуктов и в реализации стратегии бизнеса.
Как самым успешным технологическим компаниям — Amazon, Google, Social Media Netflix, Tesla — удается создавать продукты, вызывающие восхищение миллиардов людей во всем мире? В этой книге известный специалист по управлению высокотехнологическими продуктами Марти Каган проводит полномасштабный мастер-класс о том, как организовать управление продуктами, как создавать высокотехнологичные продукты, которые полюбят клиенты.
Изучив главы, посвященные созданию эффективной команды, методологии прорывных продуктов, внедрению сильной культуры управления продуктами, вы сможете сразу применить эти знания в своей компании.
Первое издание этой книги, вышедшее десять лет назад, стало популярным справочником у менеджеров по технологическим продуктам, его можно найти практически в каждой успешной компании из сферы высоких технологий. Второе, полностью обновленное издание призвано стать ценным источником знаний для менеджеров по высокотехнологичным продуктам.
Для кого книга:
Для инвесторов и владельцев, менеджеров продуктов и стартаперов, маркетологов и продажников, разработчиков программного обеспечения.
Для всех, чья работа связана с созданием продуктов.
Читать далее
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Коротко о товаре

Артикул Маркета
4439939780
Издательство
ISBN
9785001698234
Серия
Управление продуктом
Автор
Марти Каган
Все характеристики
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Цена с картой Яндекс Пэй:1 040 ₽

Скидка: 22%
–22 %
Вместо: 1 050 ₽1 334 ₽
  • 7 июня, курьер Маркета • 99 ₽
  • 7 июня, в пункт выдачи • 0 ₽
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Вдохновленные. Все, что нужно знать продакт-менеджеру (Марти Каган)
Марти Каган. Вдохновленные. Все, что нужно знать продакт-менеджеру
5.0
(6)
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5.0
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У продавца:6 оценок·1 отзыв
Больше нет оценок и отзывов на Маркете
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user avatar
5 месяцев назад • Дмитрий Федосеев • Куплен на Маркете
Достоинства: бумажная книга из бумаги)
Недостатки: не выявлено
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    Данте Алигьери. Божественная комедия

    Цена 219 ₽ вместо 311
  • Длинные нарды (Чеботарев)
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    Длинные нарды (Чеботарев)

    Цена 881 ₽ вместо 1 335
  • Оруэлл Дж. 1984. Скотный двор
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    Оруэлл Дж. 1984. Скотный двор

    Цена 199 ₽ вместо 284
  • Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?
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    Спроси маму: Как общаться с клиентами и подтвердить правоту своей бизнес-идеи, если все кругом врут?

    Цена 380 ₽ вместо 653
  • Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642
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    Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик розовая, Brauberg, 404642

    Цена 319 ₽ вместо 465
  • Норвежский лес
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    Норвежский лес

    Цена 512 ₽ вместо 517
  • Карьера продакт-менеджера. Все что нужно знать для успешной работы в технологической компании
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    Карьера продакт-менеджера. Все что нужно знать для успешной работы в технологической компании

    Цена 2 266 ₽ вместо 4 418
  • Марти Каган Вдохновленные. Все, что нужно знать продакт-менеджеру
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    Марти Каган Вдохновленные. Все, что нужно знать продакт-менеджеру

    Цена 1 237 ₽ вместо 1 819
  • Киз Д. Цветы для Элджернона
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    Киз Д. Цветы для Элджернона

    Цена 253 ₽ вместо 366
  • Гордость и предубеждение
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    Гордость и предубеждение

    Цена 278 ₽ вместо 281
  • Вдохновленные. Все, что нужно знать продакт-менеджеру
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    Вдохновленные. Все, что нужно знать продакт-менеджеру

    Цена 1 567 ₽ вместо 1 599
  • Тарле Е. В. Наполеон. Нашествие Наполеона на Россию
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    Тарле Е. В. Наполеон. Нашествие Наполеона на Россию

    Цена 1 078 ₽ вместо 1 407
  • Гоголь Н. В. Мертвые души
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    Product Management без ошибок: гид по созданию, управлению и успешному запуску продукта Перри Мелисса

    Цена 698 ₽ вместо 1 017
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    Даниил Туленков. У вас нет других нас. Шторм Z. Военная проза ХХI века

    Цена 843 ₽ вместо 852
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    Мартина Лаученгко. Продуктовый маркетинг по любви. Как создавать и продвигать продукты-бестселлеры

    Цена 944 ₽ вместо 1 211
  • Хайям О. Рубаи
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    Хайям О. Рубаи

    Цена 248 ₽ вместо 356
  • Сью Джонсон. Чувство любви. Новый научный подход к романтическим отношениям (суперобложка)
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    Цена 775 ₽ вместо 1 102
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  • Как создать продукт, который купят. Метод Lean Customer Development
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    Как создать продукт, который купят. Метод Lean Customer Development

    Цена 652 ₽ вместо 1 050
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