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Описание

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Власть коммуникации. Учебное пособие

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Нет отзывов
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Описание

Книга одного из крупнейших социологов современности Мануэля Кастельса, известного российскому читателю по опубликованным ранее произведениям, представляет собой поистине энциклопедию "работы" власти в современном пронизанном медиа мире. Автор дает практически исчерпывающее представление как о современном политическом процессе, существующем только через посредство медиа, так и об используемых последними способах привлечения общественного внимания (самого дорогого ресурса сегодня!), среди которых одним из наиболее популярных оказывается скандал. М. Кастельс отталкивается от последних достижений нейронауки в изучении эмоционального интеллекта, позволяющих успешно использовать техники так называемой каскадной активации, фрейминга, прайминга и других методов воздействия на зрителя/читателя/слушателя. Для подтверждения своих идей он использует как американские реалии, так и политические процессы в разных странах мира. Особый интерес представляет заключительная глава, посвященная первой президентской избирательной кампании Барака Обамы, успех которой в решающей степени был обусловлен прорывным решением его избирательного штаба об активнейшем использовании социальных медиа.
Несмотря на сугубо академический характер (только библиография занимает 48 страниц), множество диаграмм и таблиц, что делает книгу незаменимым подспорьем в профессиональной практике политологов, прекрасным компендиумом и "точкой роста" для студентов, она представляет значительный интерес и для широкой читательской аудитории, поскольку написана увлекательно и прекрасным языком.
3-е издание.
Читать далее
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Коротко о товаре

Артикул Маркета
4921207096
Издательство
Предмет
ISBN
9785759829249
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Издательский дом ВШЭ

Где купить

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Цена с картой Яндекс Пэй:1 642 ₽

Скидка: 2%
–2 %
Вместо: 1 676 ₽
  • 28 мая, курьер Маркета • 99 ₽
  • 28 мая, в пункт выдачи • 0 ₽
COMBOOK
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    Книга "Физиология координационных способностей спортсменов: монография" Издательство «Спорт» Р. М. Городничев, В. Н. Шляхтов

    Цена 1 761 ₽ вместо 2 213
  • Маркетинг гостиничного предприятия. Учебное пособие
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    Маркетинг гостиничного предприятия. Учебное пособие

    Цена 2 942 ₽ вместо 2 972
  • Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)
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    Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)

    Цена 245 ₽ вместо 699
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  • Металлическая подставка ограничитель для книг "Кот", 17х30х12 см
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    Металлическая подставка ограничитель для книг "Кот", 17х30х12 см

    Цена 644 ₽ вместо 4 380
  • Введение в специальность Германские языки. Учебное пособие
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    Введение в специальность Германские языки. Учебное пособие

    Цена 4 277 ₽ вместо 4 320
  • Подставка для книг и учебников школьная на стол AXLER, настольный книжный держатель для чтения тетрадей, для школы и дома, пластиковый, белый
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    Подставка для книг и учебников школьная на стол AXLER, настольный книжный держатель для чтения тетрадей, для школы и дома, пластиковый, белый

    Цена 244 ₽ вместо 298
  • Бизнес-тетрадь Attache Selection Fluid, A4 (203x290 мм), 96 листов, бирюзовая, в клетку, на пружине
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    Бизнес-тетрадь Attache Selection Fluid, A4 (203x290 мм), 96 листов, бирюзовая, в клетку, на пружине

    Цена 186 ₽ вместо 475
  • Подставка для книг и планшетов бамбуковая BRAUBERG, 28х20 см, регулируемый угол, 237895
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    Подставка для книг и планшетов бамбуковая BRAUBERG, 28х20 см, регулируемый угол, 237895

    Цена 1 102 ₽ вместо 3 344
  • Тетрадь в частую косую линейку 12 листов Комплект 20 штук Brauberg Классика, обложка картон, Ассорти (5 видов) 106730
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    Тетрадь в частую косую линейку 12 листов Комплект 20 штук Brauberg Классика, обложка картон, Ассорти (5 видов) 106730

    Цена 345 ₽ вместо 968
  • Плёнка самоклеящаяся прозрачная бесцветная для книг и учебников, 0.33 х 1.5 м, 50 мкм, Sadipal экономичная упаковка
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    Плёнка самоклеящаяся прозрачная бесцветная для книг и учебников, 0.33 х 1.5 м, 50 мкм, Sadipal экономичная упаковка

    Цена 283 ₽ вместо 289
  • Идеология и политика. Курс лекций для студентов бакалавриата. Учебное пособие
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    Идеология и политика. Курс лекций для студентов бакалавриата. Учебное пособие

    Цена 2 150 ₽ вместо 2 172
  • Подставка-держатель для книг, учебников, журналов настольная школьная Brauberg, Black, регулируемый угол наклона, металл, 238057
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    Подставка-держатель для книг, учебников, журналов настольная школьная Brauberg, Black, регулируемый угол наклона, металл, 238057

    Цена 493 ₽ вместо 1 290
  • Химия для будущих врачей: Ч. 1: Основы бионеорганической и биофизической химии: учебное пособие. Рягин С. Н. мфпу "Синергия"
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    Химия для будущих врачей: Ч. 1: Основы бионеорганической и биофизической химии: учебное пособие. Рягин С. Н. мфпу "Синергия"

    Цена 2 636 ₽ вместо 2 690
  • Подставка для книг, учебников и тетрадей школьная, держатель
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    Подставка для книг, учебников и тетрадей школьная, держатель

    Цена 159 ₽ вместо 196
  • Intelligent Подставка для книг CZ-9674 "Милые животные" металлическая 19х20см, белая, с таблицей умножения
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    Intelligent Подставка для книг CZ-9674 "Милые животные" металлическая 19х20см, белая, с таблицей умножения

    Цена 564 ₽ вместо 570
  • Реклама
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  • Стратегические коммуникации. Теория и практика: учебное пособие для студентов вузов. Аспект-Пресс
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    Стратегические коммуникации. Теория и практика: учебное пособие для студентов вузов. Аспект-Пресс

    Цена 1 894 ₽ вместо 1 932
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    Цена 271 ₽ вместо 333
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