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Описание

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Власть коммуникации. Учебное пособие

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Нет отзывов
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Описание

Книга одного из крупнейших социологов современности Мануэля Кастельса, известного российскому читателю по опубликованным ранее произведениям, представляет собой поистине энциклопедию "работы" власти в современном пронизанном медиа мире. Автор дает практически исчерпывающее представление как о современном политическом процессе, существующем только через посредство медиа, так и об используемых последними способах привлечения общественного внимания (самого дорогого ресурса сегодня!), среди которых одним из наиболее популярных оказывается скандал. М. Кастельс отталкивается от последних достижений нейронауки в изучении эмоционального интеллекта, позволяющих успешно использовать техники так называемой каскадной активации, фрейминга, прайминга и других методов воздействия на зрителя/читателя/слушателя. Для подтверждения своих идей он использует как американские реалии, так и политические процессы в разных странах мира. Особый интерес представляет заключительная глава, посвященная первой президентской избирательной кампании Барака Обамы, успех которой в решающей степени был обусловлен прорывным решением его избирательного штаба об активнейшем использовании социальных медиа.
Несмотря на сугубо академический характер (только библиография занимает 48 страниц), множество диаграмм и таблиц, что делает книгу незаменимым подспорьем в профессиональной практике политологов, прекрасным компендиумом и "точкой роста" для студентов, она представляет значительный интерес и для широкой читательской аудитории, поскольку написана увлекательно и прекрасным языком.
3-е издание.
Читать далее
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Коротко о товаре

Артикул Маркета
4921207096
Издательство
Предмет
ISBN
9785759829249
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Издательский дом ВШЭ

Где купить

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Цена с картой Яндекс Пэй:1 642 ₽

Скидка: 2%
–2 %
Вместо: 1 676 ₽
  • 5 июня, курьер Маркета • 99 ₽
  • 5 июня, в пункт выдачи • 0 ₽
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    Подставка для книг, учебников, журналов настольная школьная большая Brauberg, регулируемый угол наклона, раздвижная

    Цена 1 341 ₽ вместо 1 917
  • Тетрадь в клетку 12 листов Комплект 20 штук Brauberg Классика, обложка картон, Ассорти (5 видов) 106726
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    Тетрадь в клетку 12 листов Комплект 20 штук Brauberg Классика, обложка картон, Ассорти (5 видов) 106726

    Цена 314 ₽ вместо 448
  • Тетрадь предметная PIGMENT 48 л, глянцевый УФ-лак, обществознание, клетка, подсказ, BRAUBERG, 404759
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    Тетрадь предметная PIGMENT 48 л, глянцевый УФ-лак, обществознание, клетка, подсказ, BRAUBERG, 404759

    Цена 208 ₽ вместо 210
  • Рюкзак детский "Like and smile", Минни Маус
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    Рюкзак детский "Like and smile", Минни Маус

    Цена 368 ₽ вместо 644
  • Менеджмент качества. Учебное пособие для вузов
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    Менеджмент качества. Учебное пособие для вузов

    Цена 4 364 ₽ вместо 4 408
  • Деловой иностранный язык - написание статьи в международном формате. Учебное пособие для вузов
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    Деловой иностранный язык - написание статьи в международном формате. Учебное пособие для вузов

    Цена 5 952 ₽ вместо 6 012
  • Реклама
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  • Тетрадь на кольцах А5 (180х220 мм), 120 листов, под кожу, клетка, Brauberg Joy, оранжевый/светло-оранжевый, 129992
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    Тетрадь на кольцах А5 (180х220 мм), 120 листов, под кожу, клетка, Brauberg Joy, оранжевый/светло-оранжевый, 129992

    Цена 432 ₽ вместо 697
  • Бизнес-тетрадь Attache Selection Fluid, A4 (203x290 мм), 96 листов, бирюзовая, в клетку, на пружине
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    Бизнес-тетрадь Attache Selection Fluid, A4 (203x290 мм), 96 листов, бирюзовая, в клетку, на пружине

    Цена 181 ₽ вместо 463
  • Книга "Физиология координационных способностей спортсменов: монография" Издательство «Спорт» Р. М. Городничев, В. Н. Шляхтов
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    Книга "Физиология координационных способностей спортсменов: монография" Издательство «Спорт» Р. М. Городничев, В. Н. Шляхтов

    Цена 1 761 ₽ вместо 2 213
  • Регуляторы. Учебно-справочное пособие
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    Рюкзак / ранец / портфель мужской, женский, школьный, подростковый, городской Staff Flash универсальный, черно-синий, 40х30х16 см

    Цена 400 ₽ вместо 571
  • Тетрадь предметная 3D, 48 листов в клетку Химия, со справочным материалом, 2 шт.
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    Тетрадь предметная 3D, 48 листов в клетку Химия, со справочным материалом, 2 шт.

    Цена 225 ₽ вместо 382
  • Рюкзак STAFF AIR компактный, хаки, 40х23х16 см, 270291
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    Рюкзак STAFF AIR компактный, хаки, 40х23х16 см, 270291

    Цена 367 ₽ вместо 525
  • Рюкзак/ранец/портфель школьный / для мальчика / девочки Staff Strike универсальный, 3 кармана, черный с салатовыми деталями, 45х27х12 см
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    Рюкзак/ранец/портфель школьный / для мальчика / девочки Staff Strike универсальный, 3 кармана, черный с салатовыми деталями, 45х27х12 см

    Цена 501 ₽ вместо 822
  • Плёнка самоклеящаяся прозрачная бесцветная для книг и учебников, 0.33 х 1.5 м, 50 мкм, Sadipal экономичная упаковка
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    Плёнка самоклеящаяся прозрачная бесцветная для книг и учебников, 0.33 х 1.5 м, 50 мкм, Sadipal экономичная упаковка

    Цена 282 ₽ вместо 288
  • Реклама
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  • Колледж-тетрадь 120 листов, в клетку на гребне "Лунный свет", твёрдая обложка, блок офсет
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    Колледж-тетрадь 120 листов, в клетку на гребне "Лунный свет", твёрдая обложка, блок офсет

    Цена 455 ₽ вместо 460
  • Сменный блок 120л, А5, BG, белый, пленка т/у, с вкладышем
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    Сменный блок 120л, А5, BG, белый, пленка т/у, с вкладышем

    Цена 124 ₽ вместо 261
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