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Воля и самоконтроль. Как гены и мозг мешают нам бороться с соблазнами

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Описание

Почему одни люди с легкостью отказываются от соблазнов, а другие не в силах им противостоять?
Автор книги, собрав самые свежие научные данные, доказывает, что люди, которым сложно сопротивляться искушениям, физиологически и биохимически отличаются от тех, у кого этих проблем нет. Из-за генетических особенностей у таких людей иначе распределяются и работают нейромедиаторы - вещества, которые регулируют работу мозга. Нарушения бывают разными: обладателям одних постоянно не хватает ощущения удовольствия, носители других испытывают от приятных вещей настолько сильные ощущения, что не могут противиться им.
Но итог один: "животная" часть мозга - лимбическая система, которая требует удовольствия прямо здесь и сейчас, чаще берет верх над самой "умной" зоной - префронтальной корой, которая помнит, что сиюминутное удовольствие угрожает большим жизненным планам.
Читать далее
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Коротко о товаре

Артикул Маркета
4229465869
Издательство
ISBN
9785001394778
Автор
Якутенко И.
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.

Где купить

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Цена с картой Яндекс Пэй:578

Скидка: 51%
–51 %
Вместо: 6021 175
  • 20 июня, курьер Маркета  99 ₽
  • 20 июня, в пункт выдачи  0 ₽
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Воля и самоконтроль. Как гены и мозг мешают нам бороться с соблазнами
Воля и самоконтроль. Как гены и мозг мешают нам бороться с соблазнами
У продавца: 
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Характеристики

Цена с картой Яндекс Пэй:578

Скидка: 51%
–51 %
Вместо: 6021 175
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У других продавцов:2 оценки·1 отзыв
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  • Чистый лист: Природа человека. Кто и почему отказывается признавать ее сегодня
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  • Уникальный каталог - Христианское искусство - Москва - 2023 год
    {"widgets":{"@marketfront/SnippetConstructor/Gallery":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:130361392_4/content/content/gallery":{"title":"Уникальный каталог - Христианское искусство - Москва - 2023 год","images":[{"src":"https://avatars.mds.yandex.net/get-mpic/3707358/2a0000018ff76406d596837dcab1efcf159f/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/3707358/2a0000018ff76406d596837dcab1efcf159f/120x160 120w, https://avatars.mds.yandex.net/get-mpic/3707358/2a0000018ff76406d596837dcab1efcf159f/180x240 180w, https://avatars.mds.yandex.net/get-mpic/3707358/2a0000018ff76406d596837dcab1efcf159f/240x320 240w, https://avatars.mds.yandex.net/get-mpic/3707358/2a0000018ff76406d596837dcab1efcf159f/300x400 300w, https://avatars.mds.yandex.net/get-mpic/3707358/2a0000018ff76406d596837dcab1efcf159f/600x800 600w","sizes":"(max-width: 1456px) 15vw, 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    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:130361392_4/content/content/toggleWishlist":{"skuId":"103093313335","productId":130361392,"offerId":"i6j1EkiApP5bS6xD9gmy7Q","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQo6LkouW+zu1hEhoKGHJlbWl4X2Rlc2t0b3BfbW9kZWxfY2FyZDIWCLDQlD4Qt77choADGOvbwggg/tDrCA==","sign":"QqnYlyM2woKW04jv+6V2w8HhirHodEsQsrawgl6tGas="},"waitWishlistCollections":false,"place":{"page":"product","widget":"feed"}}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:130361392_4/content/content/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}
  • От атомов к древу. Введение в современную науку о жизни
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  • Записки кардиохирурга. О сердце, работе и жизни
    {"widgets":{"@marketfront/SnippetConstructor/Gallery":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781324407_6/content/content/gallery":{"title":"Записки кардиохирурга. О сердце, работе и жизни","images":[{"src":"https://avatars.mds.yandex.net/get-mpic/3986581/img_id5875516138814191607.jpeg/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/3986581/img_id5875516138814191607.jpeg/120x160 120w, https://avatars.mds.yandex.net/get-mpic/3986581/img_id5875516138814191607.jpeg/180x240 180w, https://avatars.mds.yandex.net/get-mpic/3986581/img_id5875516138814191607.jpeg/240x320 240w, https://avatars.mds.yandex.net/get-mpic/3986581/img_id5875516138814191607.jpeg/300x400 300w, https://avatars.mds.yandex.net/get-mpic/3986581/img_id5875516138814191607.jpeg/600x800 600w","sizes":"(max-width: 1456px) 15vw, 217px"},{"src":"https://avatars.mds.yandex.net/get-mpic/4322217/img_id555314665643417581.png/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/4322217/img_id555314665643417581.png/120x160 120w, https://avatars.mds.yandex.net/get-mpic/4322217/img_id555314665643417581.png/180x240 180w, 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  • ЭксклюзивКл. Комната Джованни
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  • {"widgets":{"@light/BannerCurtain":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_101_8/content/content/content/bannerCurtain":{"advertisementId":2071421,"impression":"/safeclick/data=SpQw45JhDGE6zDtOdUQO_HcJB4i-wRmE0HcHl_5Egdhw8Pm8UJd_q-myMBRTxLEgSZhZKEszFieT9FQtVeNhjF-I35hAfK71akUDkkZuU-sF0LNAkmZibeZHcAk7JDqMNkCCnprh5SdusACWU9R0hp4SB6WGosVIbVL3-0GKoS4-F6tDfVoEjzLN7739Bewnw44dKyKbS5Otqo3EjWDPkAXXe5UNeQPEcikxbkd1gtcNfE--5QX3SiCJcDhK4et__8IPCOTsGUABYh4Y2MsvrvriiskblcekAl3awW3hPjqj25eENuM4GtsFLzxzX1_4h2SBua_r8SJbHkANt_c3eiH0RE1bFf2ZFVk4lMxt_RIe_fXQJEVWC5IZld-dDSfVIHD4r1ZiMkIwWZKYZ9p9XIxKg8AV9R3YGAYSAXPoflTYqySxUdAH6OsewVQEESOddu_dJPBwbFoSkcro9F6qdGABl6zH6ugFSZBvn1TKx5TzRITn-ee60x1__s-hvhwgOguSmSlVvxshiHWhc4PpoLn654LZCMyINi2iU1qHvkNrvqegsvLipWGm__lQDVmxs8HVq6NIftwn4HGr_SnEqhDtLF2uSVC2q3-gQgMHsFFQRltjFzA-zVo3eXbROSXZn5rp_7RZEPJmnRo0QXB5OP_hnCSzgzuICypYim_ncvAQ61wOpuxQ24cw7VBVlKuXnTBUH7czjS46MaYAb4hXaC-x_lhbxnpAavZW2hccTGWIRj-Kn0hbvv1rSApw-7ueSbSGhgoMQtUHjvrNrmnKxN5E0PGNzyOwdriHhqtpsX76ZUU0k-QnlWOxsL63zBR97TXoC98vITJuBp2aHj2yE2Ozxu8iZBTsQBcs4NWt9v6rTgjr0d2jk1GLf1WyIs4cAr7vCUKALw7YG_z0qYud0DzeTierVGuvwI9haffNe9ha0qHnm3h-SifqhdA4Tybsn3sMvuB8jW2qaqhGeVjkn-ZLOiRR-TAg5TeksxLDlr4P7V4-W6h044xlLsLezM2r3rklJDjW9TopfYNZeszkO9iM-Jc96sgbg6eSg0_kOE4STUHK--un2_V8alUQ8xG-hs7xszTvwXA,/b64e=1/sign=8119cee89c35cc6d10f97faa66a52f56/keyno=MARKET_1/*"}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_101_8/content/content/content/bannerCurtain":{"name":"@light/BannerCurtain"}}}
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    Реклама
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  • Убеждай и побеждай: Секреты эффективной аргументации . Саморазвитие/Психология убеждения
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  • Финансист
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  • Доктор, который научился лечить все: беседы о сверхновой медицине (Никонов А. П.)
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    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781320788_11/content/content/toggleWishlist":{"skuId":"660560020","productId":1781320788,"offerId":"6ZaUXUvl13hYZqYSMscNBg","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQo6LkouW+zu1hEhoKGHJlbWl4X2Rlc2t0b3BfbW9kZWxfY2FyZDIWCNSYs9EGEJSx/boCGLbCmAUg/tDrCA==","sign":"TYR6nQrhiBtJl257vL2ZCrv2vqNtbB7p7/6a8iB20pA="},"waitWishlistCollections":false,"place":{"page":"product","widget":"feed"}}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781320788_11/content/content/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}
  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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  • Тимошенко Н. В. Запертые во тьме
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  • Настольная игра «Поймай монстрика» (жестяная коробочка)
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  • 1984 (новый перевод)
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  • Михалкова Е. И. Посмотри, отвернись, посмотри
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    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:21298600_16/content/content/toggleWishlist":{"skuId":"102498045726","productId":21298600,"offerId":"WzVx0yHKtdLAe06QHPGQqQ","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQo6LkouW+zu1hEhoKGHJlbWl4X2Rlc2t0b3BfbW9kZWxfY2FyZDIWCKj7kwoQnp7w6v0CGLbCmAUgzszrCA==","sign":"u2T1w6tYP13XqLxCtUUfzTsefAjBaCpW52L6JIl8J7A="},"waitWishlistCollections":false,"place":{"page":"product","widget":"feed"}}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:21298600_16/content/content/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}
  • Игра настольная карточная Подбери Мем Мемограм оригинальная для развлечения в компании с мемами
    {"widgets":{"@marketfront/SnippetConstructor/Gallery":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1776146347_17/content/content/gallery":{"title":"Игра настольная карточная Подбери Мем Мемограм оригинальная для развлечения в компании с мемами","images":[{"src":"https://avatars.mds.yandex.net/get-mpic/11179429/2a0000018f0f116f750ce7a609e82f356bf2/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/11179429/2a0000018f0f116f750ce7a609e82f356bf2/120x160 120w, https://avatars.mds.yandex.net/get-mpic/11179429/2a0000018f0f116f750ce7a609e82f356bf2/180x240 180w, https://avatars.mds.yandex.net/get-mpic/11179429/2a0000018f0f116f750ce7a609e82f356bf2/240x320 240w, https://avatars.mds.yandex.net/get-mpic/11179429/2a0000018f0f116f750ce7a609e82f356bf2/300x400 300w, https://avatars.mds.yandex.net/get-mpic/11179429/2a0000018f0f116f750ce7a609e82f356bf2/600x800 600w","sizes":"(max-width: 1456px) 15vw, 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  • Рубина Д. Синдром Петрушки
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  • Тревожные люди. Фредрик Бакман
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  • Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443
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    Реклама
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  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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  • Настольная игра Cosmodrome Games Котэм Сити
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