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Описание

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Ворожевич А. С. "Защита брендов: стратегии, системы, методы. Учебное пособие для магистров"

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Описание

Данное учебное пособие подготовлено в соответствии с программой «Магистр права в сфере интеллектуальной собственности» кафедры интеллектуальных прав Университета им. О. Е. Кутафина (мгюа). Автором рассмотрены основные стратегии, методы, правовые механизмы защиты бренда. Существенное внимание уделено средствам пресечения паразитирования на чужом бренде, механизмам получения прав на чужой бренд, а также оборонительным стратегиям правообладателей против конкурентов, стремящихся лишить их бренд правовой охраны. Материал изложен на основе актуального законодательства, с широким привлечением правоприменительной практики. Учебное пособие подготовлено с учетом новых правовых тенденций с применением современной методологии: сравнительно-правового метода, экономического анализа права, институционального подхода и др. Законодательство приведено на 1 октября 2016 г. Учебное пособие адресовано в первую очередь магистрантам и аспирантам юридических вузов, но будет интересно также студентам бакалавриата, практикующим юристам, преподавателям юридических вузов, а также всем, кто интересуется вопросами осуществления и защиты патентных прав.
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Коротко о товаре

Артикул Маркета
331556437
Бумага
офсетная
Издательство
Направление
Предмет
Все характеристики
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Цена с картой Яндекс Пэй:379 ₽

Скидка: 11%
–11 %
Вместо: 425 ₽
  • 1 июня, курьер Маркета • 249 ₽
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Ворожевич А.С. "Защита брендов. Стратегии, системы, методы. Учебное пособие для магистров"
Ворожевич А. С. "Защита брендов: стратегии, системы, методы. Учебное пособие для магистров"
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–11 %
Вместо: 425 ₽
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  • Реклама
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  • Защита брендов: стратегии, системы, методы. Учебное пособие для магистров
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    Защита брендов: стратегии, системы, методы. Учебное пособие для магистров

    Цена 1 036 ₽ вместо 1 058
  • Учебное пособие Проспект Административное принуждение. 2021 год, Л. Стандзонь, Т. Шилюк, Б. Россинский
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    Учебное пособие Проспект Административное принуждение. 2021 год, Л. Стандзонь, Т. Шилюк, Б. Россинский

    Цена 1 061 ₽ вместо 3 573
  • Закладки для книг с магнитом "ламы"/6шт
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    Закладки для книг с магнитом "ламы"/6шт

    Цена 134 ₽ вместо 135
  • Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)
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    Обложки для учебников "Школа России" EUCLID, 10 шт, 80 мкм, 265 x 490 мм (Плотные, прозрачные, универсальные)

    Цена 245 ₽ вместо 699
  • Тетрадь 12л, частая косая линия BG "Первая пятерка", 10 шт. в упаковке
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    Тетрадь 12л, частая косая линия BG "Первая пятерка", 10 шт. в упаковке

    Цена 207 ₽ вместо 390
  • Левушкин А. Н. "Договоры в предпринимательской деятельности. Учебник"
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    Левушкин А. Н. "Договоры в предпринимательской деятельности. Учебник"

    Цена 1 014 ₽ вместо 1 139
  • Под ред. Лютова Н. Л. "Актуальные проблемы трудового права. Учебник для магистров"
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    Под ред. Лютова Н. Л. "Актуальные проблемы трудового права. Учебник для магистров"

    Цена 1 131 ₽ вместо 1 271
  • Подставка для книг, учебников, журналов, планшетов настольная школьная металлическая, синяя, Brauberg Line, 237966
    {"widgets":{"@marketfront/SnippetConstructor/Gallery":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1767188070_16/content/content/gallery":{"title":"Подставка для книг, учебников, журналов, планшетов настольная школьная металлическая, синяя, Brauberg Line, 237966","images":[{"src":"https://avatars.mds.yandex.net/get-mpic/7735364/img_id2606454915774688055.jpeg/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/7735364/img_id2606454915774688055.jpeg/120x160 120w, https://avatars.mds.yandex.net/get-mpic/7735364/img_id2606454915774688055.jpeg/180x240 180w, https://avatars.mds.yandex.net/get-mpic/7735364/img_id2606454915774688055.jpeg/240x320 240w, https://avatars.mds.yandex.net/get-mpic/7735364/img_id2606454915774688055.jpeg/300x400 300w, https://avatars.mds.yandex.net/get-mpic/7735364/img_id2606454915774688055.jpeg/600x800 600w","sizes":"(max-width: 1456px) 15vw, 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    Подставка для книг, учебников, журналов, планшетов настольная школьная металлическая, синяя, Brauberg Line, 237966

    Цена 195 ₽ вместо 279
  • Тетрадь 12л, косая линия BG "Первая пятерка", 10 шт. в упаковке
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    Тетрадь 12л, косая линия BG "Первая пятерка", 10 шт. в упаковке

    Цена 207 ₽ вместо 305
  • Сменный блок к тетради на кольцах Hatber А4 80 л. белый (T31438)
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    Сменный блок к тетради на кольцах Hatber А4 80 л. белый (T31438)

    Цена 346 ₽ вместо 1 320
  • Учебник Проспект Актуальные проблемы трудового права. Для магистров. 2022 год, Н. Лютов
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    Учебник Проспект Актуальные проблемы трудового права. Для магистров. 2022 год, Н. Лютов

    Цена 1 578 ₽ вместо 5 313
  • Викторова Н. Н, Пирцхалава Х. Д. "Международные обязательства из причинения вреда. Учебное пособие для магистров"
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    Викторова Н. Н, Пирцхалава Х. Д. "Международные обязательства из причинения вреда. Учебное пособие для магистров"

    Цена 355 ₽ вместо 399
  • Реклама
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  • Плёнка самоклеящаяся прозрачная бесцветная для книг и учебников, 0.33 х 1.5 м, 50 мкм, Sadipal экономичная упаковка
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    Плёнка самоклеящаяся прозрачная бесцветная для книг и учебников, 0.33 х 1.5 м, 50 мкм, Sadipal экономичная упаковка

    Цена 283 ₽ вместо 289
  • Ногаева В. У; отв. ред. Толстикова С. А. "Французский язык для юристов. Учебник для магистров"
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    Ногаева В. У; отв. ред. Толстикова С. А. "Французский язык для юристов. Учебник для магистров"

    Цена 322 ₽ вместо 362
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