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Описание

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Жабина С. Б. "Маркетинг Продукции И Услуг. Общественное Питание 2-Е Изд, Испр. И Доп. Учебное Пособие Для Вузов"

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Описание

Автор книги раскрывает основы современной технологии управления маркетингом, излагает методологию маркетингового управления, адаптированную к современным условиям отечественного рынка. В пособии рассмотрены приемы и методы маркетингового ан
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Коротко о товаре

Артикул Маркета
3587404234
Издательство
ISBN
978-5-534-05141-4
Автор
Жабина С.Б.
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Юрайт

Где купить

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Цена с картой Яндекс Пэй:1 163 ₽

Скидка: 2%
–2 %
Вместо: 1 187 ₽
  • Завтра, курьер Маркета
Rus.Logobook
Рейтинг 4.9 из 5
1Котзывов
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{"widgets":{"@marketfront/VisibilityLoaderMarket":{"/content/page/fancyPage/heroBannerCarousel/heroBannerCarousel":{"pageId":"market:product","offset":3000,"epicModeForLazyLoad":"default","widgetId":"HeroBannerCarousel","__zoneName":""}}},"meta":{"/content/page/fancyPage/heroBannerCarousel/heroBannerCarousel":{"name":"@marketfront/VisibilityLoaderMarket"}}}
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Ещё может подойти

  • Маркетинг продукции и услуг. Общественное питание
    –11 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-13lcfbsp0w9/toggleWishlist":{"skuId":"101876892440","productId":1787302075,"offerId":"s-3kxe3yZxECsgl4ptbwlA","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQjenYrYyRvvMUEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhcIu6Gg1AYQmIbYwvsCGJvjsQcgts/rCA==","sign":"7ul0fcQnNMr+n1Rl71ptyfYkqOosu5I6DysN1YZ1H20="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-13lcfbsp0w9/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Маркетинг продукции и услуг. Общественное питание

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 534 ₽ вместо 1 549
    {"widgets":{"@light/AddToCartButtonSnippet":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-13lcfbsp0w9/addToCartButton":{"offerId":"s-3kxe3yZxECsgl4ptbwlA","skuId":"101876892440","pendingCartItem":{"productId":1787302075,"offerId":"s-3kxe3yZxECsgl4ptbwlA","showPlaceId":"zwbqKzmvO-tAciWN605Nd812oxdZmaSJVOzD-LwFIwVX0hIGnhaJuo3fQ92OZ0EDukY6SLhUqFIzhrUCzyoiMrWXuDJjTqgnYciakJn8hEKB7u4u4CjNfJSgOyWQa6yh0s_A9hE3QdrFIi4Wp93kBPePGc-aMs1CAlbLS3LhPDnPDO6mKitC4hljICBwcdAsUkP78h0zarhO794NU_gMjqB1QS5osaxrc-0meR6JBTGookkdkglOd_IICBwuX3Ri","feeShow":"zwbqKzmvO-tAciWN605Nd812oxdZmaSJVOzD-LwFIwVX0hIGnhaJuo3fQ92OZ0EDukY6SLhUqFIzhrUCzyoiMrWXuDJjTqgnYciakJn8hEKB7u4u4CjNfJSgOyWQa6yh0s_A9hE3QdrFIi4Wp93kBPePGc-aMs1CAlbLS3LhPDnPDO6mKitC4hljICBwcdAsUkP78h0zarhO794NU_gMjqB1QS5osaxrc-0meR6JBTGookkdkglOd_IICBwuX3Ri","skuId":"101876892440","shopId":431782,"price":{"applicablePriceDiscounts":[{"priceWithDiscount":"1534","type":"ya-card","totalPercentWithDiscount":11}],"discount":{"oldMin":"1721","percent":10},"value":"1549","currency":"RUR"},"hid":"18540470","name":"Маркетинг продукции и услуг. 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  • Право международных организаций
    –11 %
    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-uiodkpklie/toggleWishlist":{"skuId":"779992431","productId":1781266324,"offerId":"PTHo3YQMb_0dpfWv5_Wu_g","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQjenYrYyRvvMUEjEKL0NvbXBldGl0aXZlQW5hbG9nc19NYXJrZXRNb2RlbENhcmRfRnJvbnRTbmlwcGV0MhYIlO+v0QYQ7/r28wIYm+OxByC2z+sI","sign":"BQu7MGJ5KtiDqj7tDMmnGgPXlLwhgopox/ypiSfhi3g="},"waitWishlistCollections":false,"place":{"page":"product","widget":"scrollbox"}}}},"meta":{"/content/page/fancyPage/kkmCarousel/kkmCarousel/content/content/slot-uiodkpklie/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Право международных организаций

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 084 ₽ вместо 1 095
    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  • Банки и банковские операции
    –11 %
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    Банки и банковские операции

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 159 ₽ вместо 1 171
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  • История русской литературы второй трети XIX века
    –11 %
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    История русской литературы второй трети XIX века

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 159 ₽ вместо 1 171
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  • История музыки. Архаика в мировой музыкальной культуре
    –11 %
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    История музыки. Архаика в мировой музыкальной культуре

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 445 ₽ вместо 1 460
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  • Историография истории России. Выдающиеся историки XVIII-XX веков
    –11 %
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    Историография истории России. Выдающиеся историки XVIII-XX веков

    С картой  Пэй
    Цена с картой Яндекс Пэй 585 ₽ вместо 591
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  • Театрально-декорационное искусство эпохи барокко
    –11 %
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    Театрально-декорационное искусство эпохи барокко

    С картой  Пэй
    Цена с картой Яндекс Пэй 672 ₽ вместо 679
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  • Банковское кредитование
    –11 %
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    Банковское кредитование

    С картой  Пэй
    Цена с картой Яндекс Пэй 747 ₽ вместо 755
    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  • Архивоведение. Зарубежная Россика
    –11 %
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    Архивоведение. Зарубежная Россика

    С картой  Пэй
    Цена с картой Яндекс Пэй 859 ₽ вместо 868
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  • История русской литературы первой трети XIX века
    –11 %
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    История русской литературы первой трети XIX века

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 009 ₽ вместо 1 019
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  • Информационные системы управления эффективностью бизнеса
    –11 %
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    Информационные системы управления эффективностью бизнеса

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 009 ₽ вместо 1 019
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  • Оплата труда в бюджетных организациях
    –11 %
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    Оплата труда в бюджетных организациях

    С картой  Пэй
    Цена с картой Яндекс Пэй 1 035 ₽ вместо 1 045
    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Жабина С.Б. "Маркетинг продукции и услуг. Общественное питание. Учебное пособие для академического бакалавриата"
Жабина С. Б. "Маркетинг Продукции И Услуг. Общественное Питание 2-Е Изд, Испр. И Доп. Учебное Пособие Для Вузов"
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  • Закладки клейкие / наклейки для заметок, микс
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    Закладки клейкие / наклейки для заметок, микс

    Цена 186 ₽ вместо 196
  • Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443
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217px"},{"src":"https://avatars.mds.yandex.net/get-mpic/5245500/img_id6894599208727588194.jpeg/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/5245500/img_id6894599208727588194.jpeg/120x160 120w, https://avatars.mds.yandex.net/get-mpic/5245500/img_id6894599208727588194.jpeg/180x240 180w, https://avatars.mds.yandex.net/get-mpic/5245500/img_id6894599208727588194.jpeg/240x320 240w, https://avatars.mds.yandex.net/get-mpic/5245500/img_id6894599208727588194.jpeg/300x400 300w, https://avatars.mds.yandex.net/get-mpic/5245500/img_id6894599208727588194.jpeg/600x800 600w","sizes":"(max-width: 1456px) 15vw, 217px"},{"src":"https://avatars.mds.yandex.net/get-mpic/5209134/img_id5578418750729954196.jpeg/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/5209134/img_id5578418750729954196.jpeg/120x160 120w, https://avatars.mds.yandex.net/get-mpic/5209134/img_id5578418750729954196.jpeg/180x240 180w, https://avatars.mds.yandex.net/get-mpic/5209134/img_id5578418750729954196.jpeg/240x320 240w, https://avatars.mds.yandex.net/get-mpic/5209134/img_id5578418750729954196.jpeg/300x400 300w, https://avatars.mds.yandex.net/get-mpic/5209134/img_id5578418750729954196.jpeg/600x800 600w","sizes":"(max-width: 1456px) 15vw, 217px"},{"src":"https://avatars.mds.yandex.net/get-mpic/5129282/img_id7013194003132329235.jpeg/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/5129282/img_id7013194003132329235.jpeg/120x160 120w, https://avatars.mds.yandex.net/get-mpic/5129282/img_id7013194003132329235.jpeg/180x240 180w, https://avatars.mds.yandex.net/get-mpic/5129282/img_id7013194003132329235.jpeg/240x320 240w, https://avatars.mds.yandex.net/get-mpic/5129282/img_id7013194003132329235.jpeg/300x400 300w, https://avatars.mds.yandex.net/get-mpic/5129282/img_id7013194003132329235.jpeg/600x800 600w","sizes":"(max-width: 1456px) 15vw, 217px"},{"src":"https://avatars.mds.yandex.net/get-mpic/5234495/img_id5251554335451254471.jpeg/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/5234495/img_id5251554335451254471.jpeg/120x160 120w, https://avatars.mds.yandex.net/get-mpic/5234495/img_id5251554335451254471.jpeg/180x240 180w, https://avatars.mds.yandex.net/get-mpic/5234495/img_id5251554335451254471.jpeg/240x320 240w, https://avatars.mds.yandex.net/get-mpic/5234495/img_id5251554335451254471.jpeg/300x400 300w, https://avatars.mds.yandex.net/get-mpic/5234495/img_id5251554335451254471.jpeg/600x800 600w","sizes":"(max-width: 1456px) 15vw, 217px"},{"src":"https://avatars.mds.yandex.net/get-mpic/5275484/img_id4665847598229895121.jpeg/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/5275484/img_id4665847598229895121.jpeg/120x160 120w, https://avatars.mds.yandex.net/get-mpic/5275484/img_id4665847598229895121.jpeg/180x240 180w, https://avatars.mds.yandex.net/get-mpic/5275484/img_id4665847598229895121.jpeg/240x320 240w, 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    Набор закладок для книг с магнитом FASHION GIRLS, набор 6 шт, блестки, 25x196 мм, юнландия, 113443

    Цена 118 ₽ вместо 338
  • Набор самоклеящихся этикеток-закладок, пластиковые полупрозрачные 45x20 мм, 200 листов, 5 пастельных цветов
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    Набор самоклеящихся этикеток-закладок, пластиковые полупрозрачные 45x20 мм, 200 листов, 5 пастельных цветов

    Цена 90 ₽ вместо 374
  • Тетрадь B5 (179х250мм) 60л, сшивка, клетка, кожзам гладкий, коричневый, BRAUBERG VIVA, 403896
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    Тетрадь B5 (179х250мм) 60л, сшивка, клетка, кожзам гладкий, коричневый, BRAUBERG VIVA, 403896

    Цена 236 ₽ вместо 336
  • Подставка-держатель для книг, учебников, журналов настольная школьная Brauberg Kids Avocado, регулируемый угол наклона, металл, 238052
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    Подставка-держатель для книг, учебников, журналов настольная школьная Brauberg Kids Avocado, регулируемый угол наклона, металл, 238052

    Цена 447 ₽ вместо 819
  • Рюкзак Nonstopika Action, цвет синий, складной, 40*30*15 см, Школьный рюкзак Nonstopika
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    Рюкзак Nonstopika Action, цвет синий, складной, 40*30*15 см, Школьный рюкзак Nonstopika

    Цена 278 ₽ вместо 392
  • Комплект предметных тетрадей 48 листов «Металл», 10 предметов, со справочным материалом, обложка мелованный картон, блок №2, белизна 75%
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    Комплект предметных тетрадей 48 листов «Металл», 10 предметов, со справочным материалом, обложка мелованный картон, блок №2, белизна 75%

    Цена 355 ₽ вместо 513
  • Маркетинг продукции и услуг. Общественное питание
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    Маркетинг продукции и услуг. Общественное питание

    Цена 1 534 ₽ вместо 1 721
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    Реклама
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  • Набор закладок для книг
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217px"},{"src":"https://avatars.mds.yandex.net/get-mpic/11778691/2a0000018b38f6bb41d543a18578db67cbea/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/11778691/2a0000018b38f6bb41d543a18578db67cbea/120x160 120w, https://avatars.mds.yandex.net/get-mpic/11778691/2a0000018b38f6bb41d543a18578db67cbea/180x240 180w, https://avatars.mds.yandex.net/get-mpic/11778691/2a0000018b38f6bb41d543a18578db67cbea/240x320 240w, https://avatars.mds.yandex.net/get-mpic/11778691/2a0000018b38f6bb41d543a18578db67cbea/300x400 300w, https://avatars.mds.yandex.net/get-mpic/11778691/2a0000018b38f6bb41d543a18578db67cbea/600x800 600w","sizes":"(max-width: 1456px) 15vw, 217px"},{"src":"https://avatars.mds.yandex.net/get-mpic/11368570/2a0000018b38f6b60ee5e38f87df15195e2d/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/11368570/2a0000018b38f6b60ee5e38f87df15195e2d/120x160 120w, https://avatars.mds.yandex.net/get-mpic/11368570/2a0000018b38f6b60ee5e38f87df15195e2d/180x240 180w, 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    Набор закладок для книг

    Цена 186 ₽ вместо 840
  • Право международных организаций
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217px"},{"src":"https://avatars.mds.yandex.net/get-mpic/5218923/img_id7327616410966366771.png/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/5218923/img_id7327616410966366771.png/120x160 120w, https://avatars.mds.yandex.net/get-mpic/5218923/img_id7327616410966366771.png/180x240 180w, https://avatars.mds.yandex.net/get-mpic/5218923/img_id7327616410966366771.png/240x320 240w, https://avatars.mds.yandex.net/get-mpic/5218923/img_id7327616410966366771.png/300x400 300w, https://avatars.mds.yandex.net/get-mpic/5218923/img_id7327616410966366771.png/600x800 600w","sizes":"(max-width: 1456px) 15vw, 217px"},{"src":"https://avatars.mds.yandex.net/get-mpic/5234569/img_id5132129692833131276.png/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/5234569/img_id5132129692833131276.png/120x160 120w, https://avatars.mds.yandex.net/get-mpic/5234569/img_id5132129692833131276.png/180x240 180w, https://avatars.mds.yandex.net/get-mpic/5234569/img_id5132129692833131276.png/240x320 240w, https://avatars.mds.yandex.net/get-mpic/5234569/img_id5132129692833131276.png/300x400 300w, https://avatars.mds.yandex.net/get-mpic/5234569/img_id5132129692833131276.png/600x800 600w","sizes":"(max-width: 1456px) 15vw, 217px"},{"src":"https://avatars.mds.yandex.net/get-mpic/1522540/img_id3735015293558380577.png/orig","srcSet":"https://avatars.mds.yandex.net/get-mpic/1522540/img_id3735015293558380577.png/120x160 120w, https://avatars.mds.yandex.net/get-mpic/1522540/img_id3735015293558380577.png/180x240 180w, https://avatars.mds.yandex.net/get-mpic/1522540/img_id3735015293558380577.png/240x320 240w, https://avatars.mds.yandex.net/get-mpic/1522540/img_id3735015293558380577.png/300x400 300w, https://avatars.mds.yandex.net/get-mpic/1522540/img_id3735015293558380577.png/600x800 600w","sizes":"(max-width: 1456px) 15vw, 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    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781266324_10/content/content/toggleWishlist":{"skuId":"779992431","productId":1781266324,"offerId":"PTHo3YQMb_0dpfWv5_Wu_g","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQjenYrYyRvvMUEhoKGHJlbWl4X2Rlc2t0b3BfbW9kZWxfY2FyZDIWCJTvr9EGEO/69vMCGJvjsQcgts/rCA==","sign":"vBt4F0HLw1Upbz+qbtXpwLp5PJWoSzL3QO3+n4f+rDk="},"waitWishlistCollections":false,"place":{"page":"product","widget":"feed"}}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781266324_10/content/content/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    Право международных организаций

    Цена 1 084 ₽ вместо 1 217
  • Банки и банковские операции
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    Банки и банковские операции

    Цена 1 159 ₽ вместо 1 301
  • История русской литературы второй трети XIX века
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    История русской литературы второй трети XIX века

    Цена 1 159 ₽ вместо 1 301
  • История музыки. Архаика в мировой музыкальной культуре
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    История музыки. Архаика в мировой музыкальной культуре

    Цена 1 445 ₽ вместо 1 623
  • Сменный блок 120л, А5, BG, белый, пленка т/у, с вкладышем
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    Сменный блок 120л, А5, BG, белый, пленка т/у, с вкладышем

    Цена 129 ₽ вместо 261
  • Одураченные: из дневников 1939–1945 годов. Кельнер Ф. Изд. Ивана Лимбаха
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    Одураченные: из дневников 1939–1945 годов. Кельнер Ф. Изд. Ивана Лимбаха

    Цена 807 ₽ вместо 1 070
  • Тетрадь для иероглифов, китайский язык.
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    Тетрадь для иероглифов, китайский язык.

    Цена 382 ₽ вместо 629
  • Бизнес-тетрадь Attache Selection Fluid, A4 (203x290 мм), 96 листов, бирюзовая, в клетку, на пружине
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    Бизнес-тетрадь Attache Selection Fluid, A4 (203x290 мм), 96 листов, бирюзовая, в клетку, на пружине

    Цена 177 ₽ вместо 453
  • Рабочая тетрадь «Английский для малышей», часть 1
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    Рабочая тетрадь «Английский для малышей», часть 1

    Цена 281 ₽ вместо 511
  • Историография истории России. Выдающиеся историки XVIII-XX веков
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    Историография истории России. Выдающиеся историки XVIII-XX веков

    Цена 585 ₽ вместо 657
  • Театрально-декорационное искусство эпохи барокко
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    Театрально-декорационное искусство эпохи барокко

    Цена 672 ₽ вместо 755
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  • Hatber Тетрадь 48 листов в линейку "Истинные истины", обложка мелованный картон, скруглённые углы, блок офсет 65г/м2, микс
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    Hatber Тетрадь 48 листов в линейку "Истинные истины", обложка мелованный картон, скруглённые углы, блок офсет 65г/м2, микс

    Цена 334 ₽ вместо 337
  • Банковское кредитование
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    Банковское кредитование

    Цена 747 ₽ вместо 839
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