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Описание

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Жесткий директ-маркетинг: Заставьте покупателя достать бумажник

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У продавца: 
нет • На Маркете: 5.0
(2)
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Описание

Жесткий директ-маркетинг Заставьте покупателя достать бумажник Маркетинг и реклама в малом и среднем бизнесе чаще всего не приносят никакого эффекта. Огромные деньги летят на ветер, а возможности не используются. Как бы ни делали рекламу крупные компании, вам это не годится. Ваше спасение - директ-маркетинг. И теперь, благодаря этой книге, вы сможете проникнуть на кухню лучших специалистов и применить к своей выгоде их конфиденциальные, не афишируемые стратегии: бескомпромиссный бизнес-гуру Дэн Кеннеди и его сборная лучших профессионалов раскрывают все секреты и делятся реальными примерами маркетинговых ходов из собственной практики! Эта книга - в первую очередь для владельцев не-виртуальных бизнесов: с магазинами, выставочными залами и офисами; ресторанов, зубных кабинетов, аудиторских или похоронных контор, то есть предприятий, у которых нет огромных маркетинговых бюджетов, зато есть понимание, кому и зачем нужны их товары или услуги.
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Коротко о товаре

Артикул Маркета
4229460068
Издательство
ISBN
9785961480696
Автор
Кеннеди Д.
Переводчик
Мезин Н.
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Альпина Паблишер
Альпина Паблишер

Где купить

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Цена с картой Яндекс Пэй:588 ₽

Скидка: 36%
–36 %
Вместо: 606 ₽925 ₽
  • 6 июня, курьер Маркета • 99 ₽
  • 6 июня, в пункт выдачи • 0 ₽
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Кеннеди Д. "Жесткий директ-маркетинг: Заставьте покупателя достать бумажник"
Жесткий директ-маркетинг: Заставьте покупателя достать бумажник
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    Жесткие продажи: Заставьте людей покупать при любых обстоятельствах (мягкая обложка)

    Цена 548 ₽ вместо 920
  • Журнал За рулем №05,2024. Май
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    Журнал За рулем №05,2024. Май

    Цена 172 ₽ вместо 195
  • Длинные нарды (Чеботарев)
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    Длинные нарды (Чеботарев)

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  • Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения
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    Игра настольная Мемограм с мемами для взрослых и подростков оригинальная для развлечения

    Цена 682 ₽ вместо 1 500
  • Жесткий тайм-менеджмент: Возьмите свою жизнь под контроль. 6-е изд
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    Жесткий тайм-менеджмент: Возьмите свою жизнь под контроль. 6-е изд

    Цена 880 ₽ вместо 898
  • Шантарам. Комплект из 2-х томов. Робертс Г.Д.
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    Шантарам. Комплект из 2-х томов. Робертс Г.Д.

    Цена 622 ₽ вместо 628
  • БКВосп. Бол. кн. д/детей. О страхах, дружбе, школе, перв.
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    БКВосп. Бол. кн. д/детей. О страхах, дружбе, школе, перв.

    Цена 580 ₽ вместо 586
  • МудрНаВсеВр. Великие цитаты и афоризмы
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    МудрНаВсеВр. Великие цитаты и афоризмы

    Цена 267 ₽ вместо 270
  • Реклама
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  • Руки света. Барбара Бреннан
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    Руки света. Барбара Бреннан

    Цена 2 030 ₽ вместо 4 985
  • Гадальные карты Просто Таро Ответ сразу для начинающих
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    Гадальные карты Просто Таро Ответ сразу для начинающих

    Цена 519 ₽ вместо 759
  • Тревожные люди. Фредрик Бакман
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    Тревожные люди. Фредрик Бакман

    Цена 574 ₽ вместо 1 170
  • Источник / Художественная литература
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    Источник / Художественная литература

    Цена 680 ₽ вместо 1 320
  • Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик белая, Brauberg, 404644
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    Нотная тетрадь А4 на гребне, 20 вкладышей на 40 страниц, пластик белая, Brauberg, 404644

    Цена 396 ₽ вместо 812
  • Фудзимото Т. "Манга Человек-бензопила. Кн.1. Пес и бензопила. Бензопила против нетопыря. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.1. Пес и бензопила. Бензопила против нетопыря. Фудзимото Т."

    Цена 463 ₽ вместо 625
  • Жесткий SMM: Выжать из соцсетей максимум
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    Жесткий SMM: Выжать из соцсетей максимум

    Цена 527 ₽ вместо 863
  • Жесткие презентации: Как продать что угодно кому угодно
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    Жесткие презентации: Как продать что угодно кому угодно

    Цена 471 ₽ вместо 800
  • Жесткий менеджмент: Заставьте людей работать на результат (новое издание) (твёрдый переплёт)
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    Жесткий менеджмент: Заставьте людей работать на результат (новое издание) (твёрдый переплёт)

    Цена 489 ₽ вместо 1 050
  • Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."
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    Фудзимото Т. "Манга Человек-бензопила. Кн.2. Убить Дэндзи. Мощь огнестрельного оружия. Фудзимото Т."

    Цена 699 ₽ вместо 706
  • 1984 (новый перевод)
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    {"widgets":{"@marketfront/SnippetConstructor/ToggleWishlist":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781154320_19/content/content/toggleWishlist":{"skuId":"1769758143","productId":1781154320,"offerId":"HWZJTZpCWbV0acl-ErkUuw","size":24,"color":"#BDBDBC","wishlistLink":"/my/wishlist","baobabRealTimeEventPayload":{"version":"EPV_BRT_V1","payload":"CgoQtI3Tm7SgtIkFEhoKGHJlbWl4X2Rlc2t0b3BfbW9kZWxfY2FyZDIWCJCEqdEGEL+78csGGP+a6AYgzszrCA==","sign":"YSColI30jJHhyuhQZ0wlQHuFccilfGq3o2PolHPS/oI="},"waitWishlistCollections":false,"place":{"page":"product","widget":"feed"}}}},"meta":{"/content/page/fancyPage/recommendationRoll/content/lazyGenerator/initialContent/recomLayoutItem_21#1:1781154320_19/content/content/toggleWishlist":{"name":"@marketfront/SnippetConstructor/ToggleWishlist"}}}

    1984 (новый перевод)

    Цена 312 ₽ вместо 453
  • Бизнес в стиле Макдоналдс. Как превратить вашу компанию в стабильно работающий механизм
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    Бизнес в стиле Макдоналдс. Как превратить вашу компанию в стабильно работающий механизм

    Цена 1 030 ₽ вместо 1 050
  • Реклама
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  • Логические головоломки
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    Логические головоломки

    Цена 171 ₽ вместо 271
  • Жесткий менеджмент: Заставьте людей работать на результат (новое издание) (мягкая обложка) / Саморазвитие / Продажи / Бизнес книги
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    Жесткий менеджмент: Заставьте людей работать на результат (новое издание) (мягкая обложка) / Саморазвитие / Продажи / Бизнес книги

    Цена 428 ₽ вместо 920
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