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Описание

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Шлоссер Э. "Нация фастфуда"

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Описание

Фастфуд – это не только гамбургер и пачка чипсов. Это практически любая еда, выпущенная промышленным способом. Эрик Шлоссер стирает грань между заведениями быстрого питания и прилавками магазинов, где мы покупаем еду. С впечатляющей дотошностью он изобличает индустриальные технологии производства продуктов питания, вскрывая все шокирующие, противоестественные и антигуманные подробности того, как в современном мире производится еда. Эта невероятная книга поможет вам заглянуть за кулисы пищевой индустрии, понять, что именно вы едите, и начать принимать более осознанные решения при выборе продуктов питания для себя и своей семьи. На русском языке публикуется впервые.
Читать далее
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Коротко о товаре

Артикул Маркета
4848635740
Издательство
ISBN
9785000579817
Автор
Шлоссер Э.
Переводчик
Логвинская А.
Все характеристики
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Цена с картой Яндекс Пэй:3 950 ₽

Скидка: 21%
–21 %
Вместо: 3 990 ₽4 990 ₽
  • 24 мая, курьер Маркета • 0 ₽
  • 24 мая, в пункт выдачи • 0 ₽
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Аккуратно подстриженные юноши и девушки в хаки приезжают получить степень по "гамбургерологии". Курс длится 2 недели, ежегодно его проходят тысячи менеджеров, директоров и владельцев франшиз. Своя земля - не стартап В США уровень самоубийств среди фермеров и скотоводов в 3 раза выше среднего по стране. Во времена фермерского кризиса 1980-х эти данные привлекли внимание, но больше о них не вспоминали. С тех пор в сельских регионах страны наблюдается медленный, но устойчивый рост смертности. Реклама или?.. Миллиарды долларов потрачены на маркетинг и акции на радио и телевидении, прилагаются усилия для формирования лояльности бренду. Однако основные сети вынуждены мириться с тем тревожным фактом, что более 70% посетителей приходят под влиянием "импульса" - ноль сознательных усилий, только спонтанность. Секрет картофеля фри Посетители, конкуренты и ресторанные критики всегда хвалили картофель фри из McDonald's. Его вкус не зависит от сорта картофеля, технологии обработки или оборудования. 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Шлоссер Э. "Нация фастфуда"
Шлоссер Э. "Нация фастфуда"
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