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Описание

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Маркетинговое мышление. 2-е изд, перераб

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Описание

Маркетинговое мышление нужно клиенто-маркетологу не менее, чем музыкальный слух нужен музыканту. Без него маркетолог превращается в робота, играющегося в «котлероидные» схемы-игрушки. Маркетинговое мышление является душой творческой клиентоориентированности, ибо это мышление «от Клиента». . Эта книга расскажет вам, как можно развить такое мышление и затем применять его на практике, успешно работая не мегаденьгами, а мегамозгами! Она основана на десятилетиях практического опыта работы ее автора в России и за ее пределами. Первое издание этой книги было также опубликовано в США. . Второе издание. Книга существенно переосмыслена и переработана автором с учетом накопленного опыта и замечаний практиков, ознакомившихся с рукописью. Она стала более ориентированной на практику: добавлены несколько сугубо практических разделов; вставлены десятки кейсов, иллюстрирующих созидательные возможности маркетингового мышления и т. д. А полемические темы, интересные в основном академистам, перенесены в приложения. . Для кого ЭТА книга. Она адресована не столько теоретикам, сколько практикам. Тем, кому в бизнесе приходится каждый день решать реальные ответственные задачи.
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Коротко о товаре

Артикул Маркета
3945247141
Издательство
ISBN
978-5-905641-52-7
Автор
Репьев А.
Год издания
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Библос

Где купить

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Цена с картой Яндекс Пэй:1 953 ₽

Скидка: 25%
–25 %
Вместо: 1 993 ₽2 591 ₽
  • 16 мая, курьер Маркета • 99 ₽
  • 16 мая, в пункт выдачи • 0 ₽
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  • Мудрый рекламодатель

    Цена с картой Яндекс Пэй:2 766 ₽

    Вместо: 2 794 ₽

    Мудрый рекламодатель

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  • Развитие научной картины мира в физике XVII--XVIII вв.

    Цена с картой Яндекс Пэй:1 573 ₽

    Вместо: 1 605 ₽

    Развитие научной картины мира в физике XVII--XVIII вв.

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  • Современная повседневная речь.

    Цена с картой Яндекс Пэй:1 500 ₽

    Вместо: 1 530 ₽

    Современная повседневная речь.

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  • Взаимодействие физики и химии: редукционизм и самоорганизация.

    Цена с картой Яндекс Пэй:989 ₽

    Вместо: 1 009 ₽

    Взаимодействие физики и химии: редукционизм и самоорганизация.

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  • Старая и новая вера: Христиане ли мы еще? Пер. с нем.

    Цена с картой Яндекс Пэй:1 348 ₽

    Вместо: 1 376 ₽

    Старая и новая вера: Христиане ли мы еще? Пер. с нем.

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  • Практическое руководство по развитию креативного мышления

    Цена с картой Яндекс Пэй:880 ₽

    Вместо: 898 ₽

    Практическое руководство по развитию креативного мышления

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  • Физика и логика. С приложением статьи "К вопросу о генезисе и развитии специальной теории относительности"

    Цена с картой Яндекс Пэй:591 ₽

    Вместо: 603 ₽

    Физика и логика. С приложением статьи "К вопросу о генезисе и развитии специальной теории относительности"

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  • Алгоритмы на графах: Использование языка Python

    Цена с картой Яндекс Пэй:1 503 ₽

    Вместо: 1 533 ₽

    Алгоритмы на графах: Использование языка Python

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  • Паскаль: Великий мыслитель XVII столетия - математик, физик и философ. Пер. с фр.

    Цена с картой Яндекс Пэй:1 533 ₽

    Вместо: 1 565 ₽

    Паскаль: Великий мыслитель XVII столетия - математик, физик и философ. Пер. с фр.

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  • Маркетинг для немаркетологов: Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Цена с картой Яндекс Пэй:991 ₽

    Вместо: 1 001 ₽

    Маркетинг для немаркетологов: Руководство по созданию успешных маркетинговых стратегий и увеличению прибыли

    Рейтинг товара: 5 из 5 на основе 17 оценок
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Репьев А. "Маркетинговое мышление. 2-е изд., перераб."
Маркетинговое мышление. 2-е изд, перераб
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