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Можно держать 10 минут, а можно и 40, в любом случае чем больше держите тем лучше - эффект будет хороший. Волосы гладкие, мягкие, хорошо расчесываются. Собственно это и обещал производитель: блеск, гладкость, легкое расчесывание. Так что ожидания маска оправдала)\nДля здоровых волос отличный вариант, а тем у кого волосы сухие, посеченные, лучше обратить внимание на проф уход и что-то с силиконами, кератином и пантенолом. \nУ меня жирный тип кожи головы, волосы вьющиеся, тонкие, не крашеные. 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