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Интеллектуальная собственность в мировой экономике знаний
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Описание
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Интеллектуальная собственность в мировой экономике знаний

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Артикул Маркета
102169740524
ISBN
9785521765133
Год издания
Обложка
Количество страниц
256
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
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Пэй
 
2 062 ₽
 
–26%
без карты
 
1 558 ₽
 
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Интеллектуальная собственность в мировой экономике знаний
Интеллектуальная собственность в мировой экономике знаний
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Цена с картой Яндекс Пэй:1 526 ₽
Скидка: 26%
–26 %
Вместо:
1 558 ₽2 062 ₽
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Доставка Маркета
15 июн, по клику  0 ₽
Москва
15 июн, пункт выдачи  0 ₽
Москва
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Т8 Издательские Технологии
Т8 Издательские Технологии
Магазин•4.6 3.1K оценок
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О товаре

Монография представляет собой фундаментальный научный труд, в котором интеллектуальная собственность рассматривается не в её традиционном понимании с позиций категорий права, а в качестве сформировавшегося в ходе исторического развития и получившего самостоятельное значение нового сектора мировой экономики - мирового рынка интеллектуальной собственности. Под его воздействием мировая экономика XXI столетия всё более переходит в качественно новое состояние - мировую экономику, основанную на знаниях. В работе рассматриваются теоретические и методологические основы формирования мирового рынка интеллектуальной собственности, современное состояние и тенденции развития международного рынка лицензий. Показано, что вопросы управления интеллектуальной собственностью становятся одной из глобальных проблем мировой экономики. Рассмотрены специфика маркетингового обслуживания на мировом рынке интеллектуальной собственности, её роль и место в международной конкуренции, организация и средства управления интеллектуальной собственностью на разных уровнях мирового хозяйства, деятельность патентно-лицензионных служб в различных корпоративных структурах. Для преподавателей, научных работников, аспирантов и студентов, а также специалистов, занятых в сфере инновационной деятельности на внешнем и внутреннем рынках.
Издательство RUGRAM
Мягкий переплет
Объем - 256 стр.
Формат - 148x210 мм.
ISBN 978-5-521-76513-3
Год издания: 2022
Артикул Маркета
102169740524
Бренд
RUGRAM
ISBN
9785521765133
Год издания
2022
Количество страниц
256
Обложка
мягкий
Перед покупкой уточняйте характеристики и комплектацию у продавца.
Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Возрастное ограничение 18+
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Вопросы о товаре
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Войдите в аккаунтИ тогда откроется корзина, а цены на Маркете могут стать ниже
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