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Время делать бизнес. Извлечь максимальную выгоду и открыть новые возможности на российском рынке

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Описание

Кандидат экономических наук Елена Пономарева, среди клиентов которой около 100 компаний разных отраслей, рассказывает о недавних изменениях, коснувшихся российского маркетинга, и о том, как найти возможности для своего бизнеса даже в меняющихся, кризисных условиях.
Книга, написанная на основе данных последних исследований и многочисленных реализованных проектов, поможет собственнику и топ-менеджеру оценить обстановку внутри и вне компании:
• Что происходит сегодня с российским бизнесом в целом?
• Какие ошибки фатальны в условиях ценовых войн и снижения рентабельности?
• Куда и почему от вас уходят клиенты? В чем вы проигрываете конкурентам?
• Как создавать продукты, которые идеально соответствуют запросам потребителей?
• Как научиться первым замечать новые тренды и окна возможностей? Как поставить это на поток?
• Как сделать маркетинг в своей компании системным и эффективным?
Все это в формате «бери и делай»: с готовыми практиками и подходами, опросниками и чек-листами.
Время перемен – это время делать бизнес по-новому.
Для кого книга
Для собственников бизнеса и сотрудников, которые удерживают дело на плаву в сложной среде, ищут возможности в любой ситуации.
Фишки книги
– Свежие исследования и опросы
– Взгляд профессионала на новый ландшафт
Как читать книгу
Для оценки состояния компании и понимания пути развития рекомендуется читать книгу от начала до конца, отвечая на вопросы в конце каждой части.
От автора
У этой книги важная задача: помочь вам разобраться, что происходит сейчас в бизнесе, и увидеть направления развития для вашей компании.
Сегодня это, вероятно, единственная книга, дающая рекомендации по работе в новых условиях, в которые попал российский бизнес в феврале 2022 года. Она будет полезна владельцам бизнеса и руководителям, перед которыми стоят новые вызовы и задачи по сохранению и спасению своих компаний. Я постаралась объединить в ней обзоры, размышления, наблюдения, рекомендации, практические инструменты, результаты исследований, ссылки на качественную бизнес-литературу и свой многолетний опыт. Все это – чтобы вы могли получить ответы на вопросы «почему именно так?», «что дальше?», «что стоит начать делать, а что перестать?», «что делать, чтобы.» и еще десятки других.
Это взгляд на бизнес одновременно изнутри и снаружи: здесь вы найдете как описание основных маркетинговых и стратегических болячек российского бизнеса и рекомендации по их лечению, так и понимание того, что происходит в бизнесе в целом и в конкретных его сферах в частности.
]]>
Читать далее
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Коротко о товаре

Артикул Маркета
2102559781382
Издательство
Серия
Российский бизнес
Тип
цифровая книга
Автор
Елена Пономарева
Все характеристики
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Внешний вид товаров и/или упаковки может быть изменён изготовителем и отличаться от изображенных на Яндекс Маркете.
Все товары Манн, Иванов и Фербер

Где купить

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Цена с картой Яндекс Пэй:873 ₽

Скидка: 13%
–13 %
Вместо: 891 ₽
  • 31 мая, курьер Маркета • 99 ₽
  • 31 мая, в пункт выдачи • 0 ₽
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Елена Пономарева. Время делать бизнес. Извлечь максимальную выгоду и открыть новые возможности на российском рынке
Время делать бизнес. Извлечь максимальную выгоду и открыть новые возможности на российском рынке
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    Цена 314 ₽ вместо 510
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    Тревор Моавад. Главное правило мышления. Руководство по достижению любых целей от ментора мировых звезд спорта

    Цена 827 ₽ вместо 1 051
  • Рэй Далио. Принципы изменения мирового порядка. Почему одни нации побеждают, а другие терпят поражение
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    Рэй Далио. Принципы изменения мирового порядка. Почему одни нации побеждают, а другие терпят поражение

    Цена 2 359 ₽ вместо 2 884
  • Владимир Рябов. Русская фольклорная демонология. От оборотней и мертвецов до русалок и огненного змея
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    Владимир Рябов. Русская фольклорная демонология. От оборотней и мертвецов до русалок и огненного змея

    Цена 903 ₽ вместо 912
  • Александра Баркова. Зельеварение на Руси. От ведьм и заговоров до оберегов и Лукоморья
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    Александра Баркова. Зельеварение на Руси. От ведьм и заговоров до оберегов и Лукоморья

    Цена 903 ₽ вместо 1 153
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